Farmers Demand Right To Fix Their Own Dang Tractors (modernfarmer.com)

According to a report, farmers are demanding the right to fix their tractors. The report reminds us that owners of tractors aren't allowed to fix them, thanks to a set of laws designed to protect software intellectual property. The world's largest tractor maker, John Deere, in fact, says that people who purchase tractors don't really own them and instead they are getting an "implied license for the life of the vehicle to operate the vehicle." Some farmers are voicing their opinion against these laws. From the article: What this has meant is that tractor owners can't repair their own tractors -- and if they do, they're in violation of the DMCA. So, if a machine stops working, its owner can't pop the hood, run some tests, and find out what's going on; he or she is legally required to take the tractor to a service center (one owned by the manufacturer, since that's the only entity allowed to analyze the tractor's issues). This can be expensive and time-consuming, and more to the point, unnecessary -- at least according to farmers in several states, who are lobbying to force tractor manufacturers make their diagnostic tools available to independent repair shops and owners. Not everyone is on the farmers' side here; some, according to the Associated Press, are concerned that the move would reduce revenue to tractor manufacturers, potentially landing them in trouble. But the tractor owners disagree, annoyed that their tractors are treated differently from their cars and trucks, which can be serviced by any independent shop.

Comments

License to work

[Calydor]

So basically John Deere is reserving the right to cancel any of these licenses, impound the farmer's tractors, and put him out of a job?

Re:License to work

[mrclevesque]

Shouldn't John Deere be clear then, and say they only rent tractors

Re:License to work

[guises]

Most of your argument there consists of, "I hate farmers." You throw in a bit at the end about how non-sale sales and customer lock-in are okay, although maybe that's only when they're directed at farmers, who you hate.

Ignoring the first part of your argument: when a company sells a product, but retains practical ownership over that product, that's a big problem and it's been happening more and more wherever the opportunity to do so has arisen. The farmers in this case are asking for nothing which hasn't already been addressed for other vehicles, and regardless of how greedy they may be this is a perfectly reasonable request.

Re:License to work

[CaptSlaq]

I don't think that's what John Deere is meaning for at all. And let me play devil's advocate here for a minute, as someone who has worked with farmers in the past.

First of all, as someone who grew up working on farms and with farmers, let me dispel some of the Norman Rockwell bullshit image about the "noble farmer." The farmers that I knew coming up weren't the "heart and soul of America" (well, maybe they were, but not in a good way). They were the greediest, cheapest bunch of sonabitches you ever wanted to meet in your life. They would routinely try cheat their workers, crawl over their mother's dead bodies to make an extra penny, lie, cheat, and often outright steal if they thought they could get away with it. They were the kind of unabashed brutal capitalists who would easily give the most heartless Wall Street prick a run for his money in greed and avarice.

They didn't do this out of necessity, mind you. Most of the farmers I knew had plenty of money. Far from the popular image of the poor struggling farmers, most of them were quite well-off. Yet they would cheat you out of every dime they could if they got a chance. And when the illegals came in to my area in a big way back in the late-80's and early-90's, these "noble farmers" were the first to happily hire them, cutting farmhand wages in half and pocketing the difference by flagrantly breaking the law. The average farmworker salary went from $7/hr. to $4/hr. almost overnight, in spite of the fact that farmers were already making good money paying their workers $7/hr.

With that in mind, I suspect this John Deere situation has something in common with the controversial Monsanto seed situation, in that the real truth is that it boils down to cheap-ass greedy farmers using the "evil big corporation vs. the little noble farmer" image to their advantage by villianizing John Deere. What I suspect is REALLY going on here is that John Deere and other manufacturers have adopted a model of selling their equipment to farmers either at a loss or at cost, with the understanding that they'll make their profit in implicit servicing contracts. And the farmers, now that they have the equipment in hand on the cheap, have decided to "alter the deal" (to quote the great Darth Vader) to save a buck. And they're playing on their bullshit image to portray themselves as the little guy fighting back against evil big business to do it, when in reality they're every bit as greedy and underhanded as the company they're fighting (likely more so).

Now go ahead an mod me down, all of you whose only knowledge of farmers comes from John Mellencamp songs.

I won't contest that farmers are businessmen first, despite being firmly blue collar, but they DO have to hedge against QUITE a bit of stuff. While they don't worry about "the consumer won't buy our product", they DO worry about "what happens when the crop gets destroyed by bad weather/vermin/disease" and "geez that's a lot of water I'm having to pump this year". These impact the bottom line and have to be hedged against. Long term farmers hedge against multiple seasons of bad, which is why they've survived as long as they have.

The amount of assets (which includes the land itself) required for farming is pretty significant when compared to most other businesses.

Broken equipment doesn't just cost "what's in my SLA", but could cost a significant yeild of a crop. Being able to fix stuff in-situ makes sure the wheels keep turning. This is (part) of the argument against John Deere: Calling them during a busy time is potentially a massive problem because "Locusts are chewing through the field next to mine and if I don't get mine crop harvested, I'm not going to get anything out if it either." "We can dispatch someone tomorrow" is a non-starter at times. I don't know how the SLAs are set up for farm equipment, if there are any. When my family was working, it was fixed in place with bailing wire, duct tape, bubble gum, and spit, until it could be fixed right.

Re:So the farmer is merely renting the tractor?

[Scutter]

"Oh, sure, we'll fix it for free, but you have to bring it to our repair facility in Tucson. Oh, by the way, our single qualified technician is backlogged six months. If your crops can't wait six months, we do offer a premium value-added repair service that includes same-day onsite repairs..."

One Thing Missing...

[twmcneil]

Just like in our business, uptime is crucially important for these farmers. During the spring planting time and the fall harvest period, if that machine breaks, it needs to be RIGHT NOW. They can't wait a "few days" for the dealership mechanic to visit. And he's busy as all hell fixing our people's shit. This isn't just a bunch hay-seeds saying they want to break their knuckles for the fun of it. This is a very serious situation that can have devastating effects on the bottom line.