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Pokemon Go Doubles Nintendo's Stock Price (reuters.com)

Posted by BeauHD on from the going-viral dept.

An anonymous reader quotes a report form Reuters: Shares of Japan's Nintendo Co soared another 14 percent on Tuesday, more than doubling the firm's market capitalization to 4.5 trillion yen ($42.5 billion) in just seven sessions since the mobile game Pokemon GO was launched in the United States. The phenomenal success of Pokemon GO -- now available in 35 countries, the majority in Europe, and most recently in Canada -- has triggered massive buying in Nintendo shares, surprising even some seasoned market players. Nintendo shares ended Tuesday up 14.4 percent at 31,770 yen, bringing its gains to more than 100 percent since the launch of the game on July 6. Turnover in Nintendo shares hit 703.6 billion yen, surpassing the record for trading turnover in individual shares it set on Friday, of 476 billion yen. Trading in Nintendo shares roughly accounted for a quarter of the entire trading on the Tokyo Stock Exchange's main board. The success of Pokemon GO, unforeseen even by its creators, has boosted hopes that Nintendo could capitalize on a line-up of popular characters ranging from Zelda to Super Mario to strengthen its new foray into augmented reality. Pokemon GO is now the biggest mobile game of all time in the United States.

3 of 108 comments (clear)

  1. Unforseen? by Anonymous Coward · · Score: 2, Interesting

    I still can't figure out why people are so dense when it comes to the potential of augmented reality.

    1. Re:Unforseen? by ledow · · Score: 1, Interesting

      What is the potential of AR?

      Because, to be honest, I can't really see it.

      You can project shit over your car windscreen. Or you could just have a pane of glass and have all the shit you need to look at slightly below it. Thus, you can see all the road AND all the instruments. Why do you want or need one obscuring the other?

      I think the same of AR. I can point my phone at the Eiffel Tower and see... what? The Eiffel tower behind lots of shit that I may or may not want, that I could still read if I just pressed the button and held the phone facing down like a normal person reading stuff.

      What does AR give you over anything else? So far the biggest usage is imprinting "hidden" cartoon characters over your high-res image of the thing ACTUALLY IN FRONT OF YOU.

      I work in schools. They have "AR" books. In reality, it's an app that shows a 3D object hovering over the top of a bar-code like thing in the book. It would be easier, cheaper and more useful to have a) the 3D object showing in an app and no book, or b) a book and no 3D object depending on the information.

      I'm honestly struggling for what information you'd want to overlay over reality that you can't get quicker, easier and less obtrusively by just holding the same device in your hand and looking at it.

  2. 12 years ago...on slashdot the PokemonGo ancestor by Ploulack · · Score: 3, Interesting

    https://games.slashdot.org/story/04/04/02/0113231/mogi-location-based-mobile-gaming-hits-japan

    I was part of that company. Talk about being too early...data charges for playing were ranging in the hundreds of dollars for the most active players.
    http://links.net/share/write/thefeature/Mogi__Second_Generation_Location-Based_Gaming.html