Apple To Make $3 Billion From Pokemon Go (theguardian.com)

An anonymous reader writes from a report via The Guardian: We all know what Pokemon Go is, and we all know how successful it is. The Guardian is reporting that Apple will "rake in $3 billion in revenue from Pokemon Go in the next one to two years as gamers buy 'PokeCoins' from its app store, according to analysts." One pack of 100 PokeCoins costs about $1 in Apple's app store, but gamers can purchase as many as 14,500 PokeCoins for about $100. "We believe Apple keeps 30% of Pokemon Go's revenue spent on iOS devices, suggesting upside to earnings," Needham and Co brokerage analyst Laura Martin wrote in a client note on Wednesday. The game, which is also available on Android, had over 21 million active users after only being on the market for less than two weeks. It has also been rolled out in 35 countries since its U.S. debut. "Martin said Pokemon Go's ratio of paid users to total users was 10 times that of Candy Crush, the hit game from King Digital that generated more than $1 billion of revenue in both 2013 and 2014," reports The Guardian. Not only has Apple's stock risen since the launch of Pokemon Go, but Nintendo's stock has more than doubled.

Comments

Thats a lot of money

[Anonymous Coward]

I wonder what they got paid for helping to catch the kickass torrents guy.

I hucked $40 at it. Lures, mostly. I'm on Android.

[Pezbian]

I've paid more for games that gave me far less (cough, World of Warcraft). Apple makes my skin crawl. I feel the same way about Apple as I do about Disco and Herpes.

Re:Pokemon Go

[Adriax]

Not all players do that. As always you hear a lot more about the idiots than the normal players.

I've see a lot more people walking around the park and downtown than before. And I personally have tried 4 new restaurants I never knew about before thanks to aimlessly wandering around town for pokestops.