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AR Helmet Startup Skully Has Crashed and Burned (techcrunch.com)

An anonymous reader writes from a report via TechCrunch: Sources inside the AR helmet company Skully say the startup is no more. TechCrunch reports: "Operations have ceased within the company, and we're told the website will be turned off at some point today. [Skully's CEO and co-founder Marcus Weller] has also been asked to sign a confidentiality deal with investors. Weller told TechCrunch today he will not sign and that he's completely walked away from all dealings with the company as of 10 days ago. The site is still up for now but it says Skully's AR-1 helmet is sold out in every size and no one is able to order. A source tells us sales were cut off on Monday. The shutdown leaves several vendors and Skully's manufacturer Flextronics with unpaid bills and at least 50 full-time employees out of a job. It's unclear if any of the vendors will be paid. That also means the more than 3,000 people who pre-ordered a helmet may never get one -- and one source tells us it's doubtful any of them will be receiving a refund." One source claims Weller botched a possible acquisition deal with Chinese company LeSports before leaving the company last week, while another says the deal might still happen now that the former CEO is gone. Weller is saying that he and his brother were forced out of the company after investors disagreed with the LeSports deal. Investors from Intel Capital ultimately determined it was best to simply shut down the entire company instead of trying to salvage the company Weller started. "We're disappointed Skully has closed its doors. We've been focused on the company's success for nearly two years and have recently been trying to negotiate a funding round to keep it going," Intel Capital said in a statement. "We're certainly sorry for the employees who are losing their jobs, the crowdfunding backers whose investments didn't work out and the customers who'd pre-purchased product. We continue to be excited by the promise of this kind of wearable technology."

UPDATE 8/10/16: Skully has sent an email to its customers telling them they have officially closed their doors. TechCrunch reports that the site is still up, but the company is no more. "Over the past several weeks our management team has worked feverishly to raise additional capital but unforeseen challenges and circumstances, beyond our control, made this effort impossible," the letter to customers reads. The company is filing for Chapter 7 bankruptcy, which means customers will likely not be getting a refund on pre-orders for the $1500 AR helmet.

43 comments

  1. Oldest trick in the book by Anonymous Coward · · Score: 4, Interesting

    Go under, let go everyone that has equity, then rise again under the name of a few employees to sell it for all the profit for themselves.

    1. Re:Oldest trick in the book by DNS-and-BIND · · Score: 0

      Sell "it"? Sell what? There isn't any product to sell. They never made any.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    2. Re:Oldest trick in the book by Hylandr · · Score: 1

      Having been a victim of this sort of thing, my heart goes out to the employee's and their families.

      It's the most devastating thing I have experienced as an adult.

      --
      ~ People that think they are better than anyone else for any reason are the cause of all the strife in the world.
    3. Re:Oldest trick in the book by Anonymous Coward · · Score: 0

      You the thing that belongs to an employee.

    4. Re:Oldest trick in the book by JustAnotherOldGuy · · Score: 1

      Sell "it"? Sell what? There isn't any product to sell. They never made any.

      This obsession of your with facts is just going to dampen their entrepreneurial spirit.

      --
      Just cruising through this digital world at 33 1/3 rpm...
  2. Post summary all fucked up by Anonymous Coward · · Score: 2, Insightful

    The summary filled with whatever unicode sewage and (TM) and other crap making it hard to read. Good job again BeauHD!

  3. Oh, the irony. by msauve · · Score: 5, Funny

    Editor burned by /. lack of unicode support. Ã(TM)! Ã(TM)!Ã(TM)!!!1!!11!

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
  4. Helmet owls :( by Anonymous Coward · · Score: 0

    It's a sad time for nice owls everywhere, that they cannot use this vapourhelmet ;(

    Think of the owls.

    1. Re:Helmet owls :( by Anonymous Coward · · Score: 0

      They were superbowls, they will be missed.

  5. Big loss of preorders by Anonymous Coward · · Score: 0

    I hate to be one of the people who prepaid 1200-2000 for one. Skully kept postponing for what turned into years. At least some people got them.

    1. Re:Big loss of preorders by houstonbofh · · Score: 1

      I was in on this early, and had an opportunity to buy into a early unit for preview. (I have a motorcycle website) But the combination of low features and high price made me skeptical. (You have a camera and a screen... Why not HUD navigation on yoru phone, and recording of rear view to your phone or other storage?) Also the early paying for vapor ware beta hardware. I decided to wait for V2. Glad I did!

    2. Re:Big loss of preorders by dcollins117 · · Score: 5, Insightful

      It's not complicated. Don't buy a product that doesn't exist. You'd be surprised how often people make this mistake.

      Sure, I'd like a flying car. But I'm not paying money for one until I see other people flying them about. Without incident. Then we'll talk about a sale.

    3. Re:Big loss of preorders by DNS-and-BIND · · Score: 0

      People who pre-order stuff like this don't actually care about receiving the product. They care about the excitement of being a part of something. Go to the store, buy a headset, 30 minutes of excitement, tops. Do the kickstarter or preorder, and you extend this feeling for MONTHS. Moreover if it doesn't happen you get to be a victim and complain loudly in public, something that is denied to most of us because we're usually considered oppressors.

      --
      Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    4. Re:Big loss of preorders by geoskd · · Score: 1

      They care about the excitement of being a part of something.

      That is exactly how scam artists operate. Its like they say: A fool and their money...

      On the other side, even the most well intentioned people can fail miserably. Making VR / AR tech is a *very* expensive proposition. Its hard tech, and requires tons of expensive R+D. This is not the sort of thing that crowdfunding is likely to get right, since R+D work is heavily front loaded, it is a bad business plan to promise units before you are in the late stages of development because all the money you get from pre-orders gets spent on R+D, and when you do finally have a product working, there is not enough money to manufacture the units you have already promised to ship. In addition, a good rule of thumb is that the first 500 units will cost you 3 times as much to manufacture (not including R+D cost) as the final product, just because of teething problems with any new product assembly. If your product profit margins cant absorb that kind of hit (which most cant), then your business plan needs to account for having enough funding in place *before* taking those orders, to pay those expenses, Otherwise, you get into the viscous cycle of using new customers money to pay for previous customers product, and you can only afford small batches of product which drives your per unit cost way up, and makes it that much harder to dig out of the hole.

      --
      I wish I had a good sig, but all the good ones are copyrighted
    5. Re:Big loss of preorders by Hognoxious · · Score: 1

      viscous cycle

      If you're doing serious riding in winter you could try a different oil.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    6. Re:Big loss of preorders by DrXym · · Score: 1

      If only there was some kind of moral about buying vapourware.

    7. Re:Big loss of preorders by JustAnotherOldGuy · · Score: 1

      It's not complicated. Don't buy a product that doesn't exist. You'd be surprised how often people make this mistake.

      Kickstarter is just an abstracted form of gambling. Sometimes you'll win, but it's best to keep your expectations low, very very low.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    8. Re:Big loss of preorders by JustAnotherOldGuy · · Score: 1

      People who pre-order stuff like this don't actually care about receiving the product. They care about the excitement of being a part of something.

      This is pretty much it...it's part gambling and part "I'm a visionary helping to build the FUTURE!"

      The whole "I'm smart enough to help fund this awesomely cool idea" and the absurdly long wait time before fulfillment is what turns most of the investors on.

      --
      Just cruising through this digital world at 33 1/3 rpm...
    9. Re: Big loss of preorders by Anonymous Coward · · Score: 0

      You are a complete idiot and think you have all the answers. Your opinion is as worthless as the AR-1.

  6. From one of their videos by naughtynaughty · · Score: 5, Insightful

    SKULLY presentation from The Next Big Thing in Wearable Technology at the Paley Media Council, December 9th, 2014 on their website.

    CEO gives a short presentation, sits down for the interview and pretty quickly he is asked if he is "in market", when he makes it clear that he has just pre-sold over $2M in product the interviewer says "You've got the cash, they don't have the helmet", sort of smirks and says "Good business model"

    Ouch

    1. Re:From one of their videos by BarbaraHudson · · Score: 1
      Good business model - and NOT EVEN PATENTED (or patentable). Now it's just

      1. Start crowdfunding
      2. PROFIT!

      --
      "Transparent" is a shit show that trades on every stereotype going. A man in drag is NOT a transsexual.
    2. Re:From one of their videos by Anonymous Coward · · Score: 0

      Not everything needs to be patented or patentable to be a profitable product.

  7. Not fair! by msauve · · Score: 4, Insightful

    Editor doesn't use preview, gets burned on lack of unicode support, but can then recover by editing their post. I call foul!

    --
    "National Security is the chief cause of national insecurity." - Celine's First Law
    1. Re:Not fair! by Bing+Tsher+E · · Score: 1

      I don't mind Slashdot punishing the people who would use Unicode. Mind you, it would mostly be used for emoticons, and we can do without those. Really, they should just trim off bit 8 entirely.

  8. I guess when the news people tried to interview em by Anonymous Coward · · Score: 1

    ....they could not be reached for comment. Must get the last bit of copper wiring and the last couple adding machines that were missed by other ex-coworkers

  9. Never Kickstarter by mewsenews · · Score: 1

    "Kickstarter does not guarantee projects or investigate a creator's ability to complete their project."

    1. Re:Never Kickstarter by Anonymous Coward · · Score: 0

      The two I contributed to worked out. Granted they weren't cutting edge stuff and they weren't startups.
      One was for a printed volume of a webcomic - 5th book in their series, all previous were funded the same way.
      Another was for the interest-gauging, tooling (making molds) and initial run of a set of collectible figures - their own creations, whereas they normally produced things for other companies.

      I'd never contribute to any kind of new technology or fledgling software/game company though.

      A coworker contributed to the OUYA android device project. He did end up getting a unit but he says it sucks.

    2. Re:Never Kickstarter by mlk · · Score: 1

      It is all about making what you think are acceptable risks. Kickstart something and you are part of the companies journey. Like everything, don't be silly with it and know what are you acceptable level of risk.

      I've risked it on 26 projects. 6 have not yet delivered (but I am very confident they will). I've written off one. Two of the products were not all that great. It was the companies first attempt and it showed. I don't regret helping them have a go. The rest have been a mix of acceptable and awesome.

      This is from a mix of board games, films and technology companies. I'm upset that I've had to write one off, but I knew that was a risk and accepted it.

      --
      Wow, I should not post when knackered.
  10. Never had a chance by X10 · · Score: 2

    When you buy a helmet, you want a good fit. You go to the store, try all brands and models, until you find the good fit. Then you want safety. A strong shell, good padding, good foam layer. Then you want the right type (full face or other) and a good visor. Skully offered one model only. Statistically, one model only fits a minority of people. They had one choice of materials, type of helmet, visor. That limits the number of potential customers to only a few.
    I looked at them, and decided the helmet wasn't safe enough for me, and probably wouldn't fit.

    What they could have done instead is produce visors and build-in electronics for a range of well known helmet models. That way, I would have bought a Skully set for my preferred helmet.

    --
    no, I don't have a sig
    1. Re:Never had a chance by Anonymous Coward · · Score: 0

      Oh, that explains why I never heard of them, they were going for the motorcyclist market. Yeah, that sounds like a great way to fail. There are lots of different types of helmets for a good reason. That's like trying to make a computerized bowling ball, and making it in one weight and color, with the finger holes already drilled.

    2. Re:Never had a chance by RavenLrD20k · · Score: 1
      THIS! THIS RIGHT HERE!

      I've always thought that what they should have done was let the bulk of the processing be done by the user's phone and just have enough hardware to drive a mountable HUD, helmet audio, and rear view camera system that's mostly helmet independent and driven by Bluetooth. I have a Sena bluetooth unit on my helmet that I use to be able to take calls and get GPS nav audio from my phone while on my bike. It mounts to the side of the helmet in the seam between the foam layer and the shell. If you're not claustrophobic I'd recommend getting a full face helm with a wind guard on the chin to cut back on road noise affecting the mic. A similar unit could be had that might be a bit bigger to allow local camera pass-through from the camera on the back of the helmet to a mini projector that puts an image on the visor (might need some type of film to stick on the inside of the visor to be able to react to the projection...kinda like the HUD system that gets displayed on the windshield of some cars). Maybe have a local slot for removable SD storage for video caught by the helmet camera(s) while riding.

      The key to this was really in the tech they could have provided; not by going the route they did and stuff everything into the helmet and selling it as a contained unit. I always hated the style of that damn helmet they designed.

    3. Re:Never had a chance by Jester998 · · Score: 1

      A company called NuViz tried to do exactly that. It was a HUD device that attached outside your helmet, almost like a Sena does. And they failed just like Skully.

  11. So by Anonymous Coward · · Score: 1

    What the hell is an AR helmet?

    It would be kind of nice if these acronyms were clarified in the summary.

    1. Re:So by roger_that · · Score: 1

      Anonymous, in this case, I believe AR stands for Augmented Reality (not Army Reserves, for example).

    2. Re:So by Anonymous Coward · · Score: 0

      It's kind of like sharks with lasers only for people. AR in this case meaning assault rifle I believe.

  12. Yeehaw - by Anonymous Coward · · Score: 0

    the tech crash is on!

  13. Try to keep up by sjbe · · Score: 1

    What the hell is an AR helmet?

    Augmented Reality helmet. In principle a good idea though the technology probably Isn't-There-Yet (tm).

    It would be kind of nice if these acronyms were clarified in the summary.

    This is slashdot and you are expected to know how to look things up on google at minimum. Do try to keep up.

    1. Re:Try to keep up by Anonymous Coward · · Score: 0

      What the hell is an AR helmet?

      Augmented Reality helmet. In principle a good idea though the technology probably Isn't-There-Yet (tm).

      Is that supposed to answer the question of what is an Augmented Reality helmet?

    2. Re:Try to keep up by Anonymous Coward · · Score: 0

      I think it displays things on the visor.

  14. Re:I guess when the news people tried to interview by Bing+Tsher+E · · Score: 1

    They're also cursing the plumbers for using pex.

  15. Incompetent Management by Anonymous Coward · · Score: 0

    Another good idea by someone who doesn't know how to operate a business. Who owns the Intellectual Property. Oh, wait, did anyone even file a patent?

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