Facebook Will Force Advertising On Ad-Blocking Users (wsj.com)

Long-time reader geek writes: Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software (Could be paywalled; alternate source). The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. "Facebook is ad-supported. Ads are a part of the Facebook experience; they're not a tack on," said Andrew "Boz" Bosworth, Facebook's vice president of engineering for advertising and pages.

Comments

Perfect Timing

[sciengin]

Just now, when Facebook has started losing users for the first time in its history, and more and more people are turning (finally) to adblockers for self-defense against malware and data charges (also thanks to the ongoing lawsuits in different country against AdBlock), Facebook finally announces that it will inject more ads.

Yeah, I guess with this shovel digging their own grave will become much easier.

Okay FaceBook lets make a deal

[laurencetux]

I will turn off my adblocker for your site if

1 ads are STATIC IMAGES ONLY (text ads are fine and you may script ad swapping/updating)
2 you take responsibilty for the content of the ad (no outsourcing to an outsourcer that ..)
3 this includes paying to have my system rebuilt if a bad ad gets served to me
4 give me the capability to block types of ads i do not want to see (yes you can datamine this info as you would like)

oh and clearly separate ad content from "real" content

Sériously ?

[Thanatiel]

Ha ha ha ha ha.
People hate advertising.
Ad blockers allow people to endure some services. Without them, the choice between being harassed or not using the service seems trivial.

Bar a couple of exceptions, any service that asked me to disable my adblocker just got me closing the page and looking for the next choice.