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Ad Board To Comcast: Stop Claiming You Have the 'Fastest Internet' (arstechnica.com)
The National Advertising Division (NDA) said on Monday that Comcast should stop claiming that its Xfinity service delivers the "fastest Internet in America," adding that the carrier should also discontinue some ads where it claims to offer the "fastest in-home Wi-Fi." ArsTechnica reports: For its fastest Internet claim, Comcast relied on crowdsourced data from the Ookla Speedtest application. An "award" provided by Ookla to Comcast relied only on the top 10 percent of each ISP's download results. "Although Xfinity offers a variety of speeds at a range of prices and tiers, Comcast's advertising does not limit its claims to a particular tier," the NAD's announcement said. "NAD determined that the claims at issue in both print and broadcast advertising reasonably conveyed a message of overall superiority -- that regardless of which speed tier purchased by a consumer, in a head-to-head comparison, Xfinity would deliver faster speeds." Though one methodology might be reliable for one purpose, "it may not be sufficient substantiation for advertising claims made in a different context," the NAD said. Ookla's methodology "wasn't a good fit for the purposes of substantiating Comcast's overall superior speed performance claim that 'Xfinity delivers the fastest Internet in America,'" the NAD also said.
To avoid getting sued, they should use subjective words instead, like "Comcast Internet is the most synergetic!"
Table-ized A.I.
Comcast in Quincy MA (just outside Boston) is charging their customers for fast internet, but according to my buddies over there, the speed is just faster than a modem.
The entire town has essentially called Comcast to complain, and they've done nothing to fix it, and this has been going on for over a month.
And the best part? Apparently, there's no alternative for internet access. And you're within sight of a major metropolitan area.
If telephones are outlawed, then only outlaws will have telephones.
To be the fastest internet in America, you have to provide the fastest internet in America. Just one counter example is enough to discredit the claim. If you are going to argue semantics where size of area served is taken into account, than add that qualifier to the claim!
Choosing the wrong ISP probably won't cause birth defects in your unborn children or permanently destroy your bowel
If you think that you've never had to deal with Comcast.
"That's the way to do it" - Punch
Yeah, their service is great! I have 105Mb cable internet, which allows me to hit my monthly 1TB data cap in just over 22 hours!
my, your, his/her/its, our, your, their
I'm, you're, he's/she's/it's, we're, you're, they're