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Google Fiber Is Changing Its Strategy as Costs Grow (fortune.com)

Google is taking a strategy timeout on its high-speed-internet business. According to WSJ, the Google Fiber unit is -- including Los Angeles, Chicago, and Dallas -- after its initial rollouts proved time-consuming and expensive than anticipated -- is rethinking how to deliver internet connections in about a dozen metro areas (could be paywalled; alternate source). From a Fortune report: Turns out it is very expensive to run wires -- or in Google's case, fiber optic cables -- to each and every house that wants service. Known as the "last mile" problem, the high costs, in turn, make it difficult for companies to earn a solid rate of return on the installation investment. Google's effort, through its unit called Fiber that launched in 2010, is now seeking alternative means to connect to consumers homes or finding other people to pay the cost. Google has sought deals with municipalities and power companies to pay for the connections and is also exploring less expensive wireless technology. Meanwhile, Google has suspended efforts to add new cities such as San Jose, Calif., and Portland, Ore., using its prior strategy of stringing up cables to each customerâ(TM)s home.

7 of 160 comments (clear)

  1. Already Have Fiber and Broadband at the curb by Virtucon · · Score: 4, Insightful

    I already have Fiber and Broadband to my house but oh wait, Google can't use those because my local politicians gave certain franchise rights to companies who made the investment in digging up the street. In my case at least it isn't a last mile problem, it's a blocked mile problem.

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  2. Captain Obvious by ErichTheRed · · Score: 4, Interesting

    "Turns out it is very expensive to run wires -- or in Google's case, fiber optic cables -- to each and every house that wants service. "

    Holy cow...did nobody at Google see what happens with similar utilities? Or did they just assume the old rules didn't apply to them since it was "on the Internet"? I thought the 1999 "we'll make it up in volume" rules were already thrown out. I highly doubt Economics 101 courses at Stanford leave out the discussion of natural monopolies.

    The only thing I can possibly think that they were thinking is that the value of the data they were able to mine by being plugged _directly_ into your Internet usage habits would be way bigger than the cost to run fiber to thousands of houses.

    Why do you think Verizon et al is now trying desperately to get out of the wireline business? They're a public utility and can't raise rates whenever they feel like it, unlike their wireless business. At the same time, you have real physical stuff deployed in the ground that needs to be maintained. It's the same over at the electric company, or worse, the water authority. I can't imagine how much it costs to maintain 100+ year old pipes and clean up after water main failures.

    1. Re:Captain Obvious by timholman · · Score: 4, Informative

      "Turns out it is very expensive to run wires -- or in Google's case, fiber optic cables -- to each and every house that wants service. "

      Here in Nashville, the rollout has been hampered by Comcast and AT&T dragging their feet to keep Google Fiber off of utility poles. Dig a few feet anywhere in Nashville, and you'll soon hit limestone, so Google has to use NES (Nashville Electric Service) poles to run their cabling through residential neighborhoods.

      The problem is that AT&T and Comcast are already on those poles, so Google has to tell NES which poles they need to use, NES sends a request to Comcast and AT&T to move their cables a few inches to accommodate the Google cable, and Comcast / AT&T send out workers to move their equipment. You can probably guess how slowly Comcast and AT&T act on those work requests. So far Google Fiber has only reached a few buildings downtown, and a couple of public housing projects.

      So now Google Fiber is pushing for a "One Touch Make Ready" ordinance, which will allow them to move Comcast and AT&T's cables out of the way themselves, using a contractor approved by NES (the same contractor used by Comcast in many cases), in order to expedite the installation process.

      There's going to be a public hearing on the ordinance in the Metro Council tonight. The rumor is that if the ordinance passes, Comcast and AT&T may sue the city next. On the other hand, the ordinance has a huge amount of public support. It should be interesting to see how it plays out with the members of the city council.

  3. Re:Towns/Cities are to blame by thegarbz · · Score: 5, Informative

    No planning of any kind of coordinated/mandated ditch/tunnel to each home.

    Sorry but that kind of micromanagement would be a cure worse than the disease and places incredible restrictions on property design.
    It's not that expensive to dig in your own house. It's expensive to outsource the problem to over paid contractors. When we broke our telephone line in the house the local telecom company wanted $12000 to run a new line (we live in an easement so our house to the street was 80m). We made a concession, if I dig a trench to the mandated 600mm depth and lay a piece of conduit for them then the repaired phone line only cost $200.

    It took 2min to do a services lookup to ensure I wouldn't hit anything. The cost of hiring a trench digger was $140 for half a day. It took 2 hours to learn how to use it and dig the trench. Another 1.5hours or so for cleaning of the machine and pickup / return to the local hire shop. The conduit cost $60 for the extra heavy duty stuff.

    How the heck a $200 expense + 4 hours labour turns into $11800 to this day I will never figure out, but man I need to get into the contracting business.

  4. Disappointing but unsurprising.... by Dega704 · · Score: 4, Interesting

    Roads, electricity, water, gas, telephone: All of these things could only be built with significant involvement/investment/regulation from the government. It should be blatantly obvious that no amount of "free market" magic by itself is going to get fiber infrastructure built to every home in the country which currently already has the aforementioned infrastructures; most of which are much more expensive to build out than fiber lines. This is what I find most aggravating about the whole broadband mess. I'm imagining an alternate history where Eisenhower was never able to build the Interstate highway system because a bunch of powerful monopolies already had a bunch of bumpy dirt roads with exorbitant toll booths.

    1. Re:Disappointing but unsurprising.... by swb · · Score: 4, Interesting

      I'm imagining an alternate history where Eisenhower was never able to build the Interstate highway system because a bunch of powerful monopolies already had a bunch of bumpy dirt roads with exorbitant toll booths.

      That would make for an interesting alternate history story.

      Say, Theodore Roosevelt fails to break the Hill/Morgan trusts controlling railroads. The rail companies, fearing the newfangled automobile will threaten their railroad monopolies, use their financial clout to influence automobile and truck development, successfully limiting automotive developments associated with anything other than inner city travel. Further, they boost investment in commuter rail and urban transit rail systems to both reduce the interest in automobile ownership and funnel riders into their rail networks. Cities who gain their transit investments are pressured to pass laws restricting the use of automobiles, leaving them only viable for the very wealthy or government uses.

      By the time of Eisenhower's presidency, his push for a national road network fails, as critics cite the highly integrated and widespread transit, commuter and national networks as being a war asset and enabling American industry to more easily meet the needs of the military and reduce the consumption of petroleum fuels.

      By the 1960s, automobile ownership is still hampered by restrictions and an anemic road network. LA to NYC is 18 hours by train, but takes 5 days in an automobile due to the chaotic road system.

      Americans who have been to Europe heap praise on their extensive system of highways and easy freedom of movement. Renegade capitalist Henry Ford II challenges the rail monopolies by convincing Kansas City to go along with his "Ford to the Home" plan, providing cheap and high speed automobiles and bypassing traditional restrictions on automobile use. Eager citizens in other cities, still slave to the rail networks eagerly await to hear whether their town will be the next "Ford City".

  5. Google already has a solution: wireless last mile by Khopesh · · Score: 4, Informative

    In June, Google announced that it would acquire Webpass, an urban ISP that delivers ethernet drops rather than requiring cable or DSL modems. WebPass has fiber connections throughout its various cities ("San Francisco, Oakland, Emeryville, Berkeley, San Diego, Miami, Miami Beach, Coral Gables, Chicago, and Boston") and connects the last mile with a wireless connection to the customer's rooftop using point-to-point radios.

    This is mentioned in TFA as well:

    Google Fiber last month bought Webpass Inc., a company that beams internet service from a fiber-connected antenna to another antenna mounted on an apartment building. The company serves roughly 820 buildings in five cities.

    Webpass already offers 100+mbps (up and down!) for $46/mo ($550/y or $60/mo) at the residential level, and I'm under the impression the speed is actually bottlenecked by the ethernet switching and cabling within each participating building rather than the wireless signal; they support up to 1Gbps using this model.

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