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Mozilla Is Changing Its Look -- and Asking the Internet For Feedback (arstechnica.com)
Megan Geuss, writing for ArsTechnica: Mozilla is trying a rebranding. Back in June, the browser developer announced that it would freshen up its logo and enlist the Internet's help in reaching a final decision. The company hired British design company Johnson Banks to come up with seven new "concepts" to illustrate the company's work. The logos rely on vibrant colors, and several of them recall '80s and '90s style. In pure, nearly-unintelligible marketing speak, Mozilla writes that each new design reflects a story about the company. "From paying homage to our paleotechnic origins to rendering us as part of an ever-expanding digital ecosystem, from highlighting our global community ethos to giving us a lift from the quotidian elevator open button, the concepts express ideas about Mozilla in clever and unexpected ways," Mozilla's Creative Director Tim Murray writes in a blog post. Mozilla is soliciting comment and criticism on the seven new designs for the next two weeks, but this is no Boaty McBoatface situation. Mozilla is clear that it's not crowdsourcing a design, asking anyone to work on spec, or holding a vote over which logo the Internet prefers. It's just asking for comments.
They are trying to polish a turd. Logos don't mean anything, this isn't sugar water. They better fix their core.
You ignored al feedback so far, why ask now, just to ignore us again?
So many other more important things they could be doing with their product. I've been frustrated with Chrome's greed lately and would love an alternative. They have an opportunity, but instead are making logos.
As far as "look", I want to see the non-content part take up less vertical space. It's fine on a 1920X1200 screen, but on smaller screens I have to rock the page up and down to use it effectively. Find a way to offer browser features without taking up space at the top of the frame.
As far as function, I'd like the browser to not consume the entire four cores, please. When I'm doing something else (example, Lightroom) and the response is extremely sluggish, Task Manager will show Firefox consuming most of my memory and nearly pegging all CPUs, reminding me yet again that I forgot to dismiss Firefox before doing, well, pretty much anything else. It's just a browser, for chrissake. Just sitting there it shouldn't take up that much in resources.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Agreed. My take on the set:
1. In 1985 it would have been cool.
2. So you're hosting the Olympics?
3. Mozilla is a media player?
4. Bland but tolerable
5. Mozilla is a CAD program?
6. In 1995 it still wouldn't have been cool.
7. Wait, that's a Monument Valley map.
I'd suggest a simple but stylized M, with understated modern aesthetics and not the pop art of #6. People aren't looking for whimsy in an app they'll use for banking.
How can I believe you when you tell me what I don't want to hear?
My id is null, I will hide in your hedge.
1. Stop firing people for bullshit offenses to Social Justice Warrior sensibilities.
2. When you automatically restore multiple windows after crashes, load the freaking close button controls before anything else.
1: Put off branding until their have their actual products well defined.
2: Stop shoving their nose so far up Google's nether-sphicter. They want their OWN products, not Google also-rans.
3: Dump the fucking SJW culture. It's toxic and it's negatively impacting your products by making your development every bit as psychotic and MPD as it is.
4: Hire someone who ACTUALLY knows something about branding. Whoever's fourth cousin came up with the shit you have there needs to never be allowed near anything even RESEMBLING product branding ever again...
Chas - The one, the only.
THANK GOD!!!