Slashdot Mirror
Pokemon Go Daily Active Users, Downloads, Engagement Are Dropping (bloomberg.com)
An anonymous reader writes:Pokemon Go is starting to lose the battle for mobile mindshare, according to Axiom Capital Management. As such, investors and executives at Facebook Inc., Instagram, Tinder (Match Group Inc.), Twitter Inc., and Snapchat can breathe a sigh of relief, says Senior Analyst Victor Anthony. "Given the rapid rise in usage of the Pokemon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps," he writes.
Enthusiasm about the potential for Pokemon Go (and augmented reality gaming in general) to improve Nintendo Co Ltd.'s financial performance sent shares parabolic after the app launched in the U.S., and even spurred rallies in secondary plays linked to the success of the game. Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.
Niantic has no one to blame but themselves on this one. First, instead of assuring there was server stability for North America they kept rolling out to new areas resulting in server crashes. During this time anyone that was using lures or eggs or other items were quite livid over the loss of an item they paid for due to the server(s) being down.
Then came the three-step bug. When it went away, no longer could the average Joe Sixpack juts walk around and find new pokemon. It was an effort in futility made only https://games.slashdot.org/story/16/08/23/1437229/pokemon-go-daily-active-users-downloads-engagement-are-dropping#worse by the choice to ban 3rd party services that would facilitate in showing where the Pokemon were. And then to top it all off was the cheating. I can't take a gym if the Gym-Leader is a bunch of 35 level bots with great pokemon.
So at a competitive disadvantage, with no real end goal but walking around collecting pidgeys the game was a bust.
Good try, better luck next time pointy haired managers
School started.
Over the last couple of months, when I cut through one of the local parks on its bike trail, it's looked like the Night of the Living Dead: A bunch of zombies obliviously wandering around, staring down into their phones and cluelessly blocking the path.
Lately, the zombie outbreak seems to have abated somewhat, and the bike path isn't so much of an obstacle course.
The developers have been scrambling to keep up with demand, they haven't been doing anything to improve the game or keep it interesting since launch.
The game launched with a very small set of game play mechanics. Since launch, they've removed 1 mechanic (tracking pokemon) and have added nothing .
If they were capable of keeping their launch-day mechanics in place and weren't scrambling to just keep the servers alive (the reason they removed the mechanic they did) then they could have focused their small development team on improving the game instead.
The key mechanics in the old pokemon games was battling friends & AI and trading pokemon. If they added those mechanics into Pokemon go, then they might be able to keep the interest going a bit longer.
Until then, it's collecting things that you can't find. The fun in that wears thin pretty quickly.
It's dropping because:
a) Many people cheated and thus have no reason to play it anymore, Nintendo has since broken the cheats.
b) It was released during summer when kids are out of school.
Come September, the kids will be back in school and not wandering around downtown cores looking for Pokemon.
That said, there are quite a few yet-unreleased Pokemon, so the game will have staying power for a while. I've walked past the spot that everyone hangs out locally and there are still 50 or so people hanging around when it probably peaked at about 300.
This Pokemon Go shit is the electronic equivalent of the Pet Rock, Tickle Me Elmo, Cabbage Patch Doll, etc.
Useless.
Salty much, bitch?
Unlike the usefulness of most other games?
If it brings the user a fun experience, then it is useful.
The Bloomberg article shows the game being off it's launch peak by 20-25% or so, with a spike in engagement that it doesn't explain a few weeks ago. This is normal for this kind of game- and mobile games tend to make their profit on a small percentage of users that spend a TON on microtransactions (more pokeballs, lures, etc), not in raw user count. The game is likely still wildly overperforming what Niantic expected it to- and there are plenty of features (direct trainer battles, more pokemon) for Niantic to implement to extend the game's lifespan.
A really, really straightforward way around that problem already exists - Segregating players by whatever key stats make them casual-vs-god-like.
In the case of PoGo, that would just mean your highest CP critter, in tiers of around 500-ish. Once you get something over CP1500, you could effectively enter an entirely new world (doesn't need to be explicit, although in keeping with the Pokemon theme, they could call it a new town/island/whatever), with gyms controlled by people in the same ballpark as you.
You can kill a pokemon with twice your CP if you know how to dodge its attacks properly and hit its weakness, i.e. "It's super effective"