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Apple Announces Event On September 7: iPhone 7, Apple Watch 2 Expected
New iPhones are coming, Apple hinted today. The Cupertino-based giant announced on Monday that it will host an event on September 7. The rumor mill suggests that the company would announce as many as three iPhones -- the iPhone 7, iPhone 7 Plus, and the iPhone 6 SE. Recent reports suggest that Apple may also announce the second-generation of Apple Watch. No new iPads are expected. The company is widely rumored to refresh its Mac lineup -- though they are likely to be launched at a later point. The biggest talk point around the iPhone 7 has been the headphone jack -- or its lack thereof.
Finally I can dump my iPhone 6+ in the trash! It was getting pretty old, I've had it for over 6 months now.
If Apple builds it, they will come.
Well then I'm going to wear a raincoat on September 7.
The BOM for an iPhone 6 is around $242 and that doesn't take into account the costs for developing and maintaining the software, tooling, R&D, packaging and the 101 other things that go into building and launching a phone. All of which need to be amortised over the lifetime of the phone - as developing, testing and then deploying an update to a bunch of 2+ old phones isn't free.
(although many Android manufacturers have found that it can be free if they simply don't bother with pesky updates)
The only way it would be "more like $100" is if you pulled that figure out of your butt.
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