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Welcome To Alphanumeric Car Hell (theverge.com)
Jason H. Harper, writing for The Verge: Et tu, Hyundai? Until recently, the Korean brand offered two upmarket cars, the Genesis and the Equus. The first name had biblical shades and the latter shared a title with a play where an adolescent likes to get naked and straddle horses. So while the connotations were a bit muddled, at least they were memorable. Now Hyundai has spun Genesis into its own luxury brand, akin to what Toyota did with Lexus decades ago. And in so doing, it has cast off those memorable names in favor of an alphanumeric naming strategy. The Hyundai Genesis is reborn as the Genesis G80 and the Equus sheds its horsey homage to become the G90, which guarantees that I won't remember the new names. I'll just call the G90 the Model-Formerly-Known-as-Equus. And while the two models seemed well differentiated before, now the distinctions are hazy. The G90 apparently has 10 more units of something over the G80. Perhaps it is 10 percent better. Ten percent bigger? Ten grand more expensive? Welcome to Alphanumeric Hell.The rest of the article is worth a read as well.
Weird names and letter combinations no one has a clue what any of them mean.
The rest of the article is worth a read as well.
TFS wasn't worth the read, manishs. No need to bother going to The Verge to read the article.
"News nerds don't give a shit about. Stuff that matters only to marketdroids".
'The Economy' is a giant Ponzi scheme whose most pitiable suckers are the youngest among us and the yet-unborn.
What the fuck is an article like this doing on here?
Whatever next, a review of Britney's new album, or an instructional video showing how to assemble IKEA furniture ?
why is this a worthy topic? why is this a worthy article?
Gosh, I miss the good old days where interesting things were discussed rather than these stupid topics.
Someone doesn't like the name of a car?
Jason is a moron. "Equus" is the genus that horses are in. Who cares that some nutbar named their book that.
Ah yes - the new standard in "journalism". "I'm an ignorant jackass and don't like what someone had done - and my personal tastes rule!"
Look jackass, companies have been using alphanumeric model indicators just about forever. Nobody but you seems to be confused by them, go away and get the fuck over yourself.