Google To Drop Nexus Brand Name, Move Away From Stock Android (theverge.com)

tripleevenfall quotes a report from The Verge: Google's newest smartphones won't be Nexus devices after all. According to Android Central, Google is dropping the Nexus branding with its two upcoming, HTC-made smartphones. Instead, the company is expected to market the devices under a different name and to lean heavily on the Google brand in the process. This shift is more than just symbolic. The report states Google will load the devices with a special version of Android Nougat, as opposed to the standard "vanilla" version of the operating system that's shipped on past and current Nexus devices. Android Police reported earlier this month that Google may remove the Nexus branding from its upcoming smartphones and replace it with a "G" logo. It's too early to tell which direction Google is taking with its upcoming Android Nougat smartphones. Google has spent years marketing the Nexus brand as a hardware entity, while Google has reserved its own name for software services.

Comments

Vanilla is the only flavor I like

[Anonymous Coward]

The only reason I bought the Nexus devices was because of the vanilla version of Android. So where does that leave me? Is Cyanogen still evil too? Any good alternative after market firmware?

Re:Damnit

[Tx]

So what's your problem? There's no reason to believe that other than changing the branding, there's going to be any major change in direction. They probably want to drive some slightly more interesting hardware designs, as the Nexus phones have become a little boring.

I had a Nexus S back in the day (still in a drawer somewhere actually), with the contoured Super AMOLED screen; that was an interesting and distinctive phone at the time. By comparison, there's not much exciting about my Nexus 5, it's a good phone at a decent price, but that's as exciting as it gets. So if they're going to make things more interesting again with the hardware, I'm all for it.