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IBM Watson Created The First-Ever AI-Made Movie Trailer For 'Morgan' (popsci.com)

An anonymous reader shares a Popular Science article: For a film about the risks of pushing the limits of technology too far, it only makes sense to advertise for it using artificial intelligence. Morgan, staring Kate Mara and Paul Giamatti, is a sci-fi thriller about scientists who've created a synthetic humanoid whose potential has grown dangerously beyond their control. Fitting, then, that they'd employ the help of America's AI sweetheart IBM Watson to build the film's trailer. IBM used machine learning and experimental Watson APIs, parsing out the trailers of 100 horror movies. It did visual, audio, and composition analysis of individual scenes, finding what makes each moment eerie, how the score and actors' tone of voice changed the mood--framing and lighting came together to make a complete trailer. Watson was then fed the full film, and it chose scenes for the trailer. A human -- in this case, the "resident IBM filmmaker" -- still needed to step in to edit for creativity. Even so, a process that would normally take weeks was reduced to hours.

2 of 58 comments (clear)

  1. Re:Good trailers? by Cylix · · Score: 4, Funny

    Not really. I think the guys around the corner building a highly efficient and flexible network stack have a tough job.

    Making a trailer isn't that difficult. Just take all of the scenes that detail every bit of the plot and slap them together. Once you have something that removes any potential chance of enjoying the film then it can be called complete. In some cases, when the film is so incredibly terrible, it may be necessary to fabricate a trailer that has barely anything in common with the film. Sure, you probably should have made that movie instead, but then we wouldn't have done all of this blow.

    --
    "You should always go to other people's funerals; otherwise, they won't come to yours." -- Yogi Berra
  2. Bringing things to the extreme... by ctrl-alt-canc · · Score: 4, Funny

    movies will be reviewed by AI based system replacing critics, and will be shown in the movie theatre to an audience of robots.
    So humans will have more time to do something interesting, live viewing old b/w movies at home, while robots are elsewhere at the movie...