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Android Companies Keep Pretending That Android Doesn't Exist (theverge.com)
Europe's biggest tech show IFA is underway in Berlin currently. Companies from around the world are showcasing their new smartphones at the event, chearleading the advancements they have made on the hardware side. Pretty much all these devices are running Android, but the way they are presented, you wouldn't be able to tell if that really is the case. The Verge's Vlad Savov writes: Sony would have us believe that buying an Xperia phone grants us a pass into the exclusive Xperia experience. The stuff actually differentiating the Xperia brand is junk and bloatware: the Xperia assistance software is a mobile version of Microsoft's Clippy. Huawei is even worse in its Android omerta, deathly afraid to utter the green giant's name. I understand that hardware companies want to spend more time talking about their hardware, but all these launches feel lobotomized without a proper discussion of the software driving their devices. Tell me about your implementation of Android. Tell me why you think it's okay to launch a phone without the latest software. Reassure me that I won't be left behind the way that many 2014 Android flagships already have been, and explain to your users why they don't need smarter multitasking, improved notifications, and baked-in VR support. Yes, those are harder issues to discuss, but dodging them is what makes customers untrusting of Android manufacturers.
Reassure me that I won't be left behind the way that many 2014 Android flagships already have been
The are telling you what they plan to do; which is exactly the same as they have been doing. There will be no updates.
Just because you don't like the message doesn't mean they are not being clear.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Why would Sony want to market their phone by talking about how awesome Android is? Any smartphone you get (that's not an iPhone, obviously) will be running Android. If Sony's sales pitch is, "You should buy an Android phone!" it doesn't differentiate them from other phone manufacturers. It doesn't tell you why you should buy an Xperia phone.
So every phone manufacturer is trying to differentiate itself. They want to make their phone different from the other Android phones, and then their sales pitch is going to focus on those differences. For some manufacturers, those differences might be good, and for some they'll be bad, but there is a need to be different. Even Google's Nexus devices are, to some extent, marketing themselves on the premise that they're the reference design. You're getting the true, pure Android experience without all that pesky manufacturer interference.