Apps Are Devouring the Open Web (businessinsider.com)
Rob Price, writing for Business Insider: Apps are eating the web. Over the past decade, there has been an inexorable movement from the open internet to the walled gardens of apps -- and this trend just hit a major milestone. According to new data from ComScore, more than half of all time Americans spend online is spent in apps -- up from around 41% two years ago. It's a stat that will be discomfiting to advocates of the open web, as well as companies whose core business is built around it -- notably Google. As content that was once freely available and indexable on websites becomes silo-ed away in closed-off apps, it makes it harder to search and link to content. This is, of course, the cornerstone of Google's original business.
Really. Discomfiting. That just ...
Sigh.
On topic, how much of this information is actually siloed away, and how many of these apps are just a browser wrapper a la the Facebook app?
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