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Chrome For Windows To Get Battery Performance Boost (zdnet.com)
Earlier this year, Microsoft claimed that its Edge browser was much lighter on battery than Chrome. Google is now attempting to address that. It has announced that Chrome 53 will contain numerous CPU and GPU power consumption enhancements for video playback, along with other big performance and power improvements. ZDNet adds: Google hasn't as yet published any test results to back up these claims, and I'm not expecting that Chrome will have closed the gap with Edge in one leap, but it's good that Google is addressing these issues. Along with battery life improvements, Google has made what it calls "material design" changes to Chrome, in the form of tweaking the user interface.
I guess I probably should mention that Edge sends every search term and link you click to Microsoft for Bing analytics, and there is no way to avoid it, unlike in Chrome where you can switch to Chromium without losing anything. Microsoft also wanted to be in the ad business just like Google, and even spent some $7 billion towards that end, but ultimately failed. Though that failure wasn't as spectacular as the $20+ billion net loss they made on Windows Phone, which they hide on their financial statements by patent trolling Android OEMs and listing it as phone division revenue.