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Apple Hikes Order Volume For iPhone 7 Parts In Wake of Samsung Recall (macrumors.com)
An anonymous reader writes: In wake of Samsung's recall of the Galaxy Note 7, Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus. Mac Rumors reports: "Apple shipped on average 30 million iPhone 6s units a month in the second half of 2015. The company originally predicted shipments of the iPhone 7 this year would reach only 60 percent of that number over the same period, but supply chain sources are today reporting that Apple has boosted its original prediction by 10 percent. The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years. Another potential factor in Apple's upward revision is Samsung's global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn't have come at a worse time for Apple's biggest rival, which has pitched its Note 7 as a direct competitor to Apple's 5.5-inch iPhones."
Jumping on your opponents' mistakes is sure to pay off, and this will force the headphone jack issue into the forefront quickly. Not sure how much that will work and backfire, possibly simultaneously across markets.
Hell, I played that game back in the early 00's. The Rio 600 didn't have a dedicated headphone jack. What it did have was a customized serial port for a playback remote, and that had the jack in it. The second anything happened to that remote - frayed cable, forgotten, whatever - you were toast. Never again with that noise, Apple lost a pretty faithful customer here.