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Apple Accidentally Lists iPhone 7 and iPhone 7 Plus Ahead of Its Wednesday Event (bgr.com)

Posted by msmash on from the new-iPhones dept.

From a BGR report: Everyone makes mistakes from time to time, and it looks like the web team responsible for updating one of Apple's websites accidentally pushed an update live early this morning. Reddit user "Jaspergreenham" says he was browsing the accessories page on Apple's Hong Kong website when he stumbled across the two new phones. Notice anything wrong with that screen capture? The left-hand column on the site allows users to drill down based on device model, but there are two devices listed there that don't actually exist yet: The iPhone 7 and the iPhone 7 Plus.Apple doesn't usually misses out on these things.

4 of 66 comments (clear)

  1. Not hype generation at all by Dunbal · · Score: 4, Insightful

    It was an "accident".

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    Seven puppies were harmed during the making of this post.
  2. Leakiest release ever? by jandrese · · Score: 3, Insightful

    I know the rumor mill usually has most of the details down well before the official announcement, but the iPhone 7 rumors have been seemingly more frequent and more detailed than the ones in the past. Is Apple feeding the rumor mill or have they just lost grip of their supply chain?

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    I read the internet for the articles.
    1. Re:Leakiest release ever? by swb · · Score: 5, Insightful

      They always feed the rumor mill as it serves as free publicity to drum up interest in what isn't very interesting anymore.

      The NY Times even reported on the iPhone 7 rumors, saying that the rumor mongering was stronger this time around than it has been and that's evidence that the brand hasn't lost that much cache.

      You might even argue that the whole headphone jack removal was deliberate false information to gin up hype about the phone release. Better to have people arguing about the potential of you doing something unpopular than to not have people arguing about you at all.

      IMHO, Apple has reached the limit of peak cycling for their phones. There's almost no incremental improvement they can deliver that means much anymore. They need either a quantum leap in design that limits on existing materials, manufacturing or power consumption can't deliver or need to start figuring out how to expand the walled garden of the phone as a functional platform instead of just seeing it as a version churn annuity.

  3. Re:And I Quote by Anonymous Coward · · Score: 2, Insightful

    Sounds like some slashdot editors got themselves a job at apple.