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Apple Announces Apple Watch Series 2 With GPS, Water-Resistance and Faster Performance (theverge.com)

In addition to two shiny new iPhones, Apple has announced its second generation Apple Watch today, calling it the Apple Watch Series 2. The appearance is nearly identical to the original Apple Watch, with the exception of the new (optional) ceramic build material. The biggest changes can be found under the hood. The Verge reports: "The built-in GPS allows the device to perform mapping on its own, no phone required. The company also upgraded the processor in the device, now called the S2, and the display. The Series 2 has a dual-core processor Apple says is 50 percent faster than its predecessor, with double the graphics performance thanks to a new GPU. The display is now 50 percent brighter as well. The company also renewed its longstanding partnership with Nike with a special Nike+ version of the Apple Watch. It resembles a fusion of an Apple product with Nike's discontinued FuelBand fitness tracker, and it's designed for runners and workout junkies. The aluminum sport version of the Apple Watch Series 2 will start at $369, as will the Nike+ edition. The original Apple Watch is being rebranded as Series 1 and will start at $269, though it will come with the upgraded S2 dual-core processor. Preorders start on September 9th, while the watchOS 3 update will go live on September 13th."

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  1. Re:All out of fucks to give by Moridineas · · Score: 3, Interesting

    its a 'show off' item for rich motherfuckers.

    Is a ~$300 high-tech item really a show off item? I mean, we're at the point now where pretty much anywhere in the country (and excepting fast food), a dinner for a family of 4 costs a minimum of $50, and probably a good bit higher. I'm not calling $300 pocket change, but I'm not sure it gets you into "rich asshole" territory either! (Hypocrisy alert, if I knew someone dropped $300 on a namebrand purse or some shit like that, I would call it a show off item!)

    for them, they can afford to throw it out each year or two. they could care less how much it costs; its a hipster show-off item and apple full well knows it.

    Most of the people I have met with Apple watches actually were road warriors---people who travel constantly for work. One guy liked it because he always stays at Starwoods and he can unlock his room via the watch. Another liked hers because she got so many text messages for work that she filtered the Watch to only get family messages, so she didn't have to constantly be pulling her phone out of her purse whenever it dinged. etc. Most of the other users I've met just seem to use it like a glorified FitBit. I actually have not seen or met a single hipster-type wearing one!

    Full disclosure, I don't have one and don't particularly want on, but I don't think your characterizations are remotely accurate--they seem more driven by your own imagination of what a gross characterization of an Apple user is!