Slashdot Mirror


Verizon Says It Knows You Don't Need Unlimited Data (digitaltrends.com)

Ed Oswald, writing for DigitalTrends: While the wireless industry is moving back to unlimited data, one carrier is not. Verizon chief financial officer Fred Shammo told attendees at the Goldman Sachs Communacopia Conference in New York on Thursday that his company doesn't think you need it, and slammed current offerings. "At the end of the day, people don't need unlimited plans," Shammo said. While this is not the first time he's said this -- in March he claimed unlimited data "doesn't work in an LTE environment," and in 2011 he helped Verizon move away from unlimited plans -- it's now an entirely different market.

18 of 222 comments (clear)

  1. Verizon can stuff it by WillAffleckUW · · Score: 2

    I'm only level 23 and I need those pokemon NOW!

    --
    -- Tigger warning: This post may contain tiggers! --
  2. Makes more sense by captaindomon · · Score: 2

    I would rather know what I am using and pay for what I use in at least a somewhat transparent fashion, than pay the exact same as all other customers and never really know what I am paying for. Verizon's system for me has been reliable and fast, and I pay for it, which I'm happy to do.

    --
    Just because I can hook a shark from a boat, I do no offer to wrestle it in the water.
    1. Re:Makes more sense by Squiddie · · Score: 2

      The entire concept of paying per multiple of bytes is ridiculous anyway. Maybe Verizon customers will decide this clown doesn't need their money.

    2. Re:Makes more sense by bondsbw · · Score: 4, Interesting

      I'm not sure why you think so, it's pretty standard to pay according to what you consume when supply (capacity) is limited. It would be silly to say:

      The entire concept of paying per multiple of gallons of gasoline is ridiculous anyway.

      or

      The entire concept of paying per multiple of hamburgers is ridiculous anyway.

      --
      All my liberal friends think I'm a conservative, all my conservative friends think I'm a liberal.
    3. Re:Makes more sense by msauve · · Score: 2

      "The entire concept of paying per multiple of hamburgers is ridiculous anyway."

      But, I will gladly pay you Tuesday for a hamburger today.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    4. Re:Makes more sense by Squiddie · · Score: 3, Insightful

      Yes, it's not like the customers pay them every month for a service that costs pennies on the dollar to provide, and it's not like these telecoms routinely take government dollars to "upgrade" their networks, right? Yes, why if they don't charge you an arm and a leg using an arbitrary metric they won't be able to upgrade their network, which is why the US has the best service in the world, right? Oh, wait no.

    5. Re:Makes more sense by maugle · · Score: 2

      I prefer to think of it as a pay-by-weight buffet. Except every single item you put on your plate comes with a 10-pound piece of hardtack plastered with advertising.

    6. Re:Makes more sense by Mistlefoot · · Score: 2

      "It is either being taken up or it's not" Basically the definition of consumed. Consume: verb: use up (a resource).

      What is it that you are arguing again?

    7. Re:Makes more sense by sjames · · Score: 2

      Nobody buys by the GB on the back end. It's all based on a combination of commit and 90th percentile of utilization. Someone as large as Verizon probably does a lot of settlement free peering. So their cost is limited to the carrying capacity to handle peak demand.

    8. Re:Makes more sense by amiga3D · · Score: 3, Insightful

      I don't need unlimited data. I just need data that isn't 5,000% overpriced.

  3. Physics supports his hypothesis by Austerity+Empowers · · Score: 2

    Unlimited data requires infinite bandwidth which requires infinite power. We definitely don't need unlimited data.

    We need max LTE bandwidth 24x7.

  4. But he has a point! by Anonymous Coward · · Score: 5, Interesting

    People don't "need" unlimited data, what they need is "unmetered" data.

    In a LTE environment, someone can saturate the hell out of the cell and thus render everyone in a one mile radius of it unable to use it. That is the tradeoff of CDMA-based technology (LTE is a CDMA technology) TDMA-based do not have this limitation because you're limited to a time slot. TDMA however doesn't allow for low-latency applications and the more users there are, it slows down for everyone equally. So TDMA forces carriers to actually have enough capacity, while CDMA only forces carriers to make cells small enough to not be blown away by one user monopolizing it.

    At the end of the day, "unmetered" is what all carriers should be aiming for, and only differentiating their plans by bandwidth pipes. eg a GSM/LTE 5G path would allow users to pay for "voice","voice, text and data", or "voice, text, data, video" or "voice, text, data, video 4K" Someone paying for a "4K" connection and not using it with a 4K TV still gets the bandwidth of a 4K connection to use, but a "IPTV" offering by the same carrier would suck up all the bandwidth allocated. 4K would be kinda wasteful on LTE, but beside the point.

    Same with landlines. It doesn't matter that fibre is in the neighborhood, you want to differentiate the plan based on what the user intends:
    A) 4$/mo Home security (approximately 5Mbps, bi-directional, good enough for a single HD stream at 10fps)
    B) 15$/mo Basic Internet (Asymmetric 25mbps down, 5 up, good enough for two 1080p HD streams at 30fps or one 60fps (ATSC is 19Mbps, ATSC QAM-256 Cable is 38.8)
    C) 25$/mo Basic Internet Family (Symmetric 80mbps, good enough for two 4K streams or 4 HD streams, essentially "4 20Mbps streams")
    D) 50$/mo Deluxe Internet (Symmetric 160mbps, 4 4K streams, good enough to have family members stream to each other at 4K television quality)
    E) 100$/mo Professional Internet ( Symmetric 1Gbit , basically capacity for 25 4K channels, or 100 HD channels, simultanously, basically this option is "I'm hosting everything at home, the cloud hosting can bite me")

    In the case of C,D and E, it's assumed that people would be doing backups over the internet, likely to other family member locations, if not a cloud service. Once you get over 100Mbps it becomes viable to do so. So if you live in Seattle and your family lives in New York, you could effectively use each other as a backup and cut all the cloud storage providers out of the picture.

    So when you're on your LTE device, you can access the storage from either location or while on the road.

    Captcha: asinine

  5. He's absolutely right by iCEBaLM · · Score: 5, Informative

    Nobody needs unlimited data, because nobody can use infinite amounts of data, they just need as much data as they use.

    The problem is, nobody knows how much they need, because it's impossible for the average person to gauge data usage.

    How much data does going to facebooks website take? Will I get the regular version of the site or the mobile version? Do I have a lot of pictures posted on my wall this time or not? How many times will I go there? Does my provider count facebook data against me or is it included in some fucked up social media exclusion promo? That's just one website. Throw in youtube, netflix, music streaming, mobile gaming, how is anyone supposed to fucking know what they need?

    That's why everyone wants unlimited plans, so they don't have to worry about it.

  6. Re:Overages/Throttling by ArtemaOne · · Score: 5, Informative

    That's how their plan works starting recently (if you convert to the new one). I ended up saving about $30 a month and have rollover data and if I use it all up I get throttled instead of charged. You complained about them not having their exact current plan.

  7. Re:Nothing is unlimited by rudy_wayne · · Score: 5, Insightful

    The issue really isn't "unlimited data". The real issue is people would like to just go about their business and not have to constantly worry that they are "using too much".

  8. Using bandwidth by Immerman · · Score: 4, Insightful

    Um, the term "use" certainly applies in a relatively normal fashion - whatever data distribution hub I'm connected to has a finite bandwidth, and every MB/s I'm using is a MB/s no one else can use. Unlike much infrastructure, usage level doesn't really increase the rate of wear and tear, but you still have a finite resource to allocate at any given moment.

    --
    --- Most topics have many sides worth arguing, allow me to take one opposite you.
    1. Re: Using bandwidth by slasher999 · · Score: 2

      Bingo, spot on. The addition of a time factor is what makes the consumption argument work and is the correct explanation. I was going to post this myself but you beat me to it. For any period of time there is n bandwidth available. If someone is consuming a fraction of n for some time (t), that amount of n is not available for anyone else for the duration of t, therefore it has been consumed.

    2. Re:Using bandwidth by Rakshasa+Taisab · · Score: 2

      Bandwidth isn't denoted in 'MB/s * t', it's denoted as 'MB/s'.

      The former is usage, the latter is capacity.

      --
      - These characters were randomly selected.