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Google Tells Home Audio Vendors To Ditch Competing Smart Assistants If They Want To Use Google Cast: Variety (variety.com)

Google is telling its home audio vendors that they won't be allowed to add support for smart assistants by rivals such as Amazon's Alexa if they want to continue to use Google Cast, according to Variety. The Mountain View-based company reportedly conducted a meeting in June with 50 of the biggest names of home audio to discuss the plan. The publication adds that Google's talks with OEMs were at least partially successful, with many of those companies planning to unveil their Google Cast-powered smart speakers as soon as next year. From the report:"Google Cast has become a Trojan horse," said one of the attendees, who wasn't authorized to speak on the record with Variety. Google's overtures to consumer electronics makers come at a time of upheaval for many home audio brands. Premium stereo equipment makers, in particular, have seen their sales diminished in recent years by both changing listening habits and a rapid evolution of technology. The move to streaming audio led music fans to massively embrace headphones and cheap Bluetooth speakers. Then Sonos came along and established itself as the market leader for premium Wifi-connected speakers. And finally, Amazon surprised everyone with the Echo, a device that redefined what a speaker does, thanks to smart voice control that can be used to request songs, news headlines, the weather, and even to order a pizza or an Uber.Weirdly enough, Google, Amazon, Facebook, IBM, and Microsoft announced a partnership this week to conduct research and promoting best practices on AI.

60 comments

  1. How about none of the above? by Anonymous Coward · · Score: 0

    All I need in a speaker is bluetooth, much like all I need in a TV is HDMI. Leave the "smart" features to something I actually want to upgrade every couple of years: my phone.

    1. Re:How about none of the above? by Anonymous Coward · · Score: 1

      All I need in a speaker is a diaphragm that converts electrical impulses to movement of air that I can hear. That is a loudspeaker. Putting an amplifier in a 'speaker doesn't make it a bluetooth speaker any more than adding a computer to provide "smart voice control", whatever that might be, redefines what a "speaker" loud or otherwise, does.

      Slashdot needs some better sources of articles than it's currently choosing from, it's not meant to be news for the completely clueless.

      Also Google, Amazon, Facebook, IBM, and Microsoft policing AI, what could possibly go wrong.

    2. Re:How about none of the above? by Anonymous Coward · · Score: 0

      All I need in a speaker is a diaphragm that converts electrical impulses to movement of air that I can hear. That is a loudspeaker.

      Well put. Who really wants a 'smart' assistant - especially when such things aren't so smart. And in home audio?

      Just wait till lots of home audio systems have a 'smart assistant' capable of ordering pizza. Then some funny radio DJ says the magic words, and a million assistants order pizza all at once . . .

    3. Re:How about none of the above? by LifesABeach · · Score: 1

      Why would an oligarchy of multi billionaires tell others, "don't do that?"

    4. Re:How about none of the above? by amRadioHed · · Score: 1

      Casting audio is much better than using Bluetooth from your phone. That said, you can use a cheap Chromecast Audio if you dint want the smarts in the speaker itself.

      --
      We hope your rules and wisdom choke you / Now we are one in everlasting peace
  2. user stunned - big lie succeeded! by Anonymous Coward · · Score: 0

    ...I'm still reeling from the hyperbole that there are 50 big names in home audio.

  3. "won't be allowed" by Anonymous Coward · · Score: 1

    sounds like a lawsuit waiting to happen.

    microsoft was in the same boat in europe wrt browsers and oem customizations.

    granted, microsoft's marketshare was/is higher than google's is with "smart" speakers.. but give them time, they'll strong arm enough manufacturers to kill even echo, relegating amazon's product to a fancy order placer -- just like amazon's android-derived phone died an unglamorous death and (color non 'e reader') kindles are second-rate android tablets.

    1. Re:"won't be allowed" by Khyber · · Score: 3, Insightful

      You don't need marketshare to be found guilty of anti-trust violations.

      --
      Still waiting on Serviscope_minor to wake up to fucking reality and realize that Jessica Price isn't going to fuck him.
    2. Re:"won't be allowed" by johanw · · Score: 2

      Indeed. Google has one megafine coming up from the EU about pressuring gapps exclusively on Android if a vendor wishes to include Google Play, and this could be the next one.

  4. All your privacy are belong to us! by Anonymous Coward · · Score: 0

    Make your time!!!

    Why bother with merely doing evil when you can be evil?

  5. Nationalize Google by Anonymous Coward · · Score: 0

    If Obama had any balls he'd nationalize Google's search engine. Then we could all kiss the rest of that shithole company goodbye.

    1. Re:Nationalize Google by Anonymous Coward · · Score: 0

      If Obama had any balls he'd nationalize Google's search engine. Then we could all kiss the rest of that shithole company goodbye.

      Unfortunately, Obama supporters tend to be Google fanbois.

    2. Re:Nationalize Google by LifesABeach · · Score: 1

      What would happen if a certain business type elected president instructed the DOJ to assist any with litigation against large search engine companies?

    3. Re:Nationalize Google by johanw · · Score: 1

      Ask John F. Kennedy.

    4. Re:Nationalize Google by Anonymous Coward · · Score: 0

      What would happen if a certain business type elected president instructed the DOJ to assist any with litigation against large search engine companies?

      Probably no worse than a President who instructed the DOJ to ignore felonies committed by his chosen successor, possibly because he lied about his knowledge of those activities?

    5. Re:Nationalize Google by ooloorie · · Score: 1

      Are you kidding? Obama and Clinton are in bed with the high tech industry, as well as media companies and Hollywood. They aren't going to hurt their major supporters, donors, and propaganda machine.

    6. Re:Nationalize Google by maelkum · · Score: 1

      Somebody rate this Insightful, please.

  6. Do no evil? by JaredOfEuropa · · Score: 4, Interesting

    Building with openness and interoperability in mind = nice
    Contributing to FOSS community = fluffy
    Building your own service "stack" = cool
    Pressuring vendors to support your stack exclusively = dick move

    If one thing is clear about these (so called) AI assistants, is that they can provide enormous amounts of incredibly juicy data. And it looks like Google wants all of it.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    1. Re:Do no evil? by Anonymous Coward · · Score: 1

      Well, Google has never claimed they wouldn't be evil. Even Oracle doesn't have a business model that's fundamentally evil.

      Oracle is a bunch of dicks acting evil - but selling software. But Google is a bunch of nicely-behaving people strip mining your privacy.

    2. Re:Do no evil? by squiggleslash · · Score: 4, Funny

      I dunno, the conversation might have gone like this:

      "Oh yes, one other thing. You know those voice assistants? Siri? Alexa? Cortana?"

      'Yes, we were planning to integrate them into our systems, we've looked at the market research, and there's a 10% probability that our customers might actually want that in the next ten ye..."

      "Don't. I mean, don't tell anyone, but even our "OK Google" voice thing is going to be phased out in favor of just a simple voice dialing thing. And you definitely should knock it off with Siri/Alexa/Cortana/etc. The fact is they're all evil."

      "Evil Mr Brin? What do you mean?"

      "We found the NSA tapping into OK Google a few hours after launch. Right now, if you use Siri, we've found no less than 27 intelligence agencies, plus the Mafia, the Trump campaign, the RIAA, and the Milk Marketing Board of North America will add your search terms to their databases. And you don't want to know about Alexa, I mean, *whispers* we discovered Oracle has found a way to tap into that."

      Kenwood's head of Product Development gasped. "Oracle? You mean... Larry Ellison can hear me say goodnight to my kids every night?"

      Sergey nodded. "There's a mountain Island just off the west coast of Hawaii that contains a secret underground base where Ellison collects reports from Alexa, and uses them to determine the right time to strike. We found he'd hacked Google at one point, and were able to feed him false data to throw him off, but it's just a matter of time. The only reason OK Google is still running is because we want him to think it's still valid data."

      "We'll remove the functionality."

      --
      You are not alone. This is not normal. None of this is normal.
    3. Re:Do no evil? by sTERNKERN · · Score: 2

      You know Google replaced it's 'Do no evil' with 'Do the right thing' last year, right? It is just the right thing for their business ;)

    4. Re:Do no evil? by LifesABeach · · Score: 1

      About your SIG, "entire building...?" Why did you ignore the Infrastructure surrounding the building?

    5. Re:Do no evil? by LifesABeach · · Score: 1

      Is Googles policy better than everyone else?

    6. Re: Do no evil? by Anonymous Coward · · Score: 2, Insightful

      Googles fucking motto was "Don't be evil "

    7. Re: Do no evil? by Anonymous Coward · · Score: 1

      "Don't be evil" is the corporate motto (or slogan) of Google. It was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google Engineer Amit Patel in 1999.

      Forgot to post this from above, same ac

    8. Re:Do no evil? by Anonymous Coward · · Score: 1

      Is Googles policy better than everyone else?

      No, it's WORSE. Far, far worse.

      Because Google's business model is built around selling your privacy. What's not inherently evil about that?

      Anybody who rails about "NSA wiretaps" while using anything Google-related is hilariously clueless.

    9. Re:Do no evil? by Rob+Y. · · Score: 1

      Well, Apple doesn't license their software to OEM's, but you can bet there'll never be a Siri competitor integrated into any Apple hardware.

      Microsoft sells Windows through OEM's, and I don't think they allow them to disable Cortana or provide a competitor out of the box. It took much legal wrangling to get them to make it easy-ish to replace Internet Explorer. And I think Google desktop search has become a thing of the past...

      Does Amazon license their smart speaker software? I doubt it. And in any case, since it's based off of Android, that's a pretty good argument for Google being as open as possible while maintaining some kind of business model to support development.

      So Google's providing smart speaker software with Google Assistant baked in, and requiring hardware makers to sell it as is. Since Amazon's already making competing devices - with Google's OS, and Microsoft is surely looking in to doing the same, I'm not sure this is too much of a violation. I suppose it would be nice if the platform allowed end users to swap out various components, but limiting OEM's seems reasonable at this stage of the game. It's not like Google doesn't have to compete on digital assistants - with Cortana on just about every desktop PC sold in the world - or anything...

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
    10. Re: Do no evil? by Anonymous Coward · · Score: 1

      "Don't be evil" was the corporate motto (or slogan) of Google. They dropped that when they restructured under Alphabet. Now Alphabet has "do the right thing" and Google proper is without any guiding motto at all.

    11. Re:Do no evil? by Anonymous Coward · · Score: 1

      Google's business model is built around selling your eyeballs. They don't sell a single byte of data about you. Your privacy is their competitive advantage, and they guard that very jealously indeed.

    12. Re:Do no evil? by mysidia · · Score: 1

      Pressuring vendors to support your stack exclusively = dick move

      Signing vendors to support exclusively your entire stack and no competitor's product just to interoperate to provide customers' one function of that stack = Antitrust.

    13. Re:Do no evil? by Anonymous Coward · · Score: 0

      You must be one of those guys that believes that Trump never said that Mexicans were criminals and rapists and Muslims should all be forced to carry ID and not let back into the country. It must be good to be living in a bubble completely devoid of memories.

  7. Trader group by Hope+Thelps · · Score: 1

    Weirdly enough, Google, Amazon, Facebook, IBM, and Microsoft announced a partnership this week to conduct research and promoting best practices on AI.

    Why is that weird? It's just a trade association. Its purpose is to come up with a minimal code of conduct in the field of AI so that the government doesn't impose something more stringent, to give what may be mistaken as an independent body to take complaints about its members to, and to the extent practical to establish ways to restrict outsiders from entering the market. This is perfectly normal, every industry with money sloshing around has them. It doesn't mean the companies don't compete (or indeed engage in anti-competitive practices against one another).

    --
    To summarise the summary of the summary: people are a problem. ~ h2g2
  8. What is so special about streaming audio? by Anonymous Coward · · Score: 0

    I've been doing that for more than a decade, over the internet. But here we are. There are "competing standards" for streaming audio over a low latency network, and people fight over them like anyone has a hope of controlling the market with their protocol. That stuff is so easy, it's a wonder there are more text editors than streaming audio protocols. Google doesn't want you to embed a competing "assistant" if you use their streaming protocol? Don't use it then. Their loss.

  9. Tweets to /. Trojan tech and privacy nightmare. De by Anonymous Coward · · Score: 0

    #AI #partnership #code for #prism #squeekydolphin #corporateespionage #2.0. #Deniable #Orwellian #insight and #slave #idea appropriation #IP

  10. Tough Choice by Anonymous Coward · · Score: 1

    Support nobody else but Google which will drop their own thing in a few months/years, or support everybody but Google?

    That's not really a choice, Google are shooting themselves in the foot.

  11. Is Google Cast just an Android Intent? by slaker · · Score: 2

    Two things that come to my mind are that Miracast is a standard remote display technology that lots of things support, including many Smart TVs and STBs.

    The other thing is that I've run across several non-Google platforms that enable some sort of media casting, using an Android Intent (the Share button, basically) to show media on another device and definitely works with Android to Kodi or Plex Clients or from the desktop with a browser plugin. As far as I know, there's no special Google magic in it.

    What's so special about Google Cast in any of this?

    --
    -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
    1. Re:Is Google Cast just an Android Intent? by Anonymous Coward · · Score: 5, Insightful

      The special thing about Google Cast is the six letters G, o, o, g, l, and e. These letters provide the reliability that hardware manufacturers expect. Who else practically guarantees that the devices will be obsoleted in a reasonable timeframe? When Google abandons the product, not only will consumers buy new hardware. The old hardware will completely lose purpose and value, preventing a second-hand market.

    2. Re: Is Google Cast just an Android Intent? by Entrope · · Score: 1

      The special sauce is probably that Android phones only support Google Cast out of the box.

    3. Re:Is Google Cast just an Android Intent? by jrumney · · Score: 1

      The special thing is discovery, and the ability to send you to your TV's app store to download any app that is required.

  12. dats rite !!! by Anonymous Coward · · Score: 0

    all u need to be found guilty of anti-trust violations is khybur on the prosecuting legal team amirite ???

  13. And this is unusual how? by Anonymous Coward · · Score: 0

    I would hope Google would be a little more even handed given their mantra, but this is a pretty standard procedure in the tech industry. I've seen a contract regarding my counties purchase of aerial photography for mapping purposes, in it there was a provision that the aerial photography could in no way be used to benefit Google (presumably a requirement from one of their major customers, Microsoft). I'm all for chastising Google for this behavior, but there are lot of other companies that deserve some of the same.

  14. Digital music has let us down by Anonymous Coward · · Score: 1

    I remember when digital music was going to revolutionize quality of music reproduction. No loss, no compression, more sonic head room and better frequency response. Now we seem destine for convenience over quality, wireless mono speakers, small single drivers, internet devices with a lack of real quality drivers. Besides these proprietary technologies meant to lock people into a ecosystem. Sure the music is DRM free but now the devices are becoming locked. Not good in my opinion.

  15. Race for sillyness by Anonymous Coward · · Score: 0

    I am so glad that most of what (worthless) Silicon Valley companies are targeting these days something that doesn't affect me. I don't listen to music or watch TV or want any kind of digital assistant. I'll wait until I get some good news: That California fell into the sea.

  16. The world needs less Google by Anonymous Coward · · Score: 1

    Title says it all

  17. Why would anyone put these things in their homes? by Anonymous Coward · · Score: 1

    I mean really? They are designed to listen to every tiny sound inside your home.
    "Oh, trust us, we don't record or keep recordings of these things, we don't give access to these things to ~other people~"
    Right. How about FUCK YOU?

    I have intentionally destroyed friendships because of people I was "friends" with having Facebook and google spyware installed on their phones.
    I won't have phone conversations with people that use "smart phones". I won't go to people's homes that have these fucking "digital assistants" in their homes (Alexa, googlethingie, whateverthefuck). I don't communicate with people via email or chat or anything else that goes through the internet. I've gone back to 1975 and I drive to people's homes to talk or they come to mine and when we do talk, power your shit off. Power it off or we don't talk.

    You don't value you your privacy? Fine. I don't care. But I value mine and if you're my friend you'll fucking well RESPECT my privacy.

  18. Re: Why would anyone put these things in their hom by Anonymous Coward · · Score: 2, Insightful

    You just used to the internet to post to slashdot. But nahhhhhhh you don't use the Internet. Where is that high horse when you need him?

    In Vino Veritas.

  19. Read until understood by fyngyrz · · Score: 2, Informative

    ...I'm still reeling from the hyperbole that there are 50 big names in home audio.

    You're reeling from poor reading comprehension.

    TFS said "biggest names", not "big names."

    There are far more than 50 home audio manufacturers, and of that set, 50 of them will be the biggest.

    Carry on.

    --
    I've fallen off your lawn, and I can't get up.
  20. Re:Why would anyone put these things in their home by Lisandro · · Score: 3, Insightful

    I have intentionally destroyed friendships because of people I was "friends" with having Facebook and google spyware installed on their phones.

    I guess they're still weeping over this. You sound like a lot of fun.

  21. dumb slashdot quote of the hour by Anonymous Coward · · Score: 0

    The move to streaming audio led music fans to massively embrace headphones

    Because, there is no other compelling reason to embrace headphones...

  22. Is this even legal? by Anonymous Coward · · Score: 1

    Isnt this exactly the kind of awful behavior that saw Microsoft and others excoriated? Can you legally tie the ability to turn on an OS feature to a commitment not to use a completely different technology that has no technically reasonable explanation for why the two should be linked?

    Usually I am all for free market, whatever you can get in a contract go get it, but this seems exactly the kind of muscle move that anti-trust concerns are designed to prevent.

  23. Re:Why would anyone put these things in their home by mopower70 · · Score: 1

    You don't have friends if you intentionally destroyed the relationship because they have Facebook installed on their phone. You don't even know what the word "friend" means if you'd consider that a rational act. You should really find someone to talk to if you have any trust left whatsoever. I've got a pretty good idea what privacy concerns look like and an even better idea what mental illness looks like, and this is the ravings of someone deep within the latter.

  24. It amazes me by Anonymous Coward · · Score: 0

    ... won't be allowed to add support for smart assistants by rivals such as Amazon's Alexa ...

    It amazes me that American corporations, like Google, pull shit that would be illegal in most countries. Google can put some very oppressive terms in the contract (See Android and Google apps) but they can't outright ban use of the competition. There's a reason Facebook, Microsoft, Instagram, etc 'choose' a non-exclusive copyright over your photos: It's not because they think sharing is a good idea.

  25. This is what would happen. by Anonymous Coward · · Score: 0

    Government employees would be instructed to convert the entire code base to ADA. Then innovation would stall and another private company would rise to become tbe new Google. We'd be back to where we were. Now what, have government take over yet again?

  26. Luck google cast is cheap enough to throw by Anonymous Coward · · Score: 0

    Away as soon as something more open come along.
    Something that works on all browsers and devices will come
    Google is evil as the rest.

  27. That's just nutz by Anonymous Coward · · Score: 0

    I've got [...] an even better idea what mental illness looks like

    Yes, you're a deluded, drivel-habituated Facecrook user. Tell us something we don't know.

  28. Okay, Google by ThatsNotPudding · · Score: 2

    "Look up Standard Oil."

    1. Re:Okay, Google by BoogieChile · · Score: 1

      Or something more relevant to this audience: BeOS

  29. The AI war... by wjcofkc · · Score: 1

    The AI war will be fought by humans on their behalf... for market share? Quite a twist of fate on the old school sci-fi notion. Google has made some ill conceived dick moves in the past, this is a whole bag of dicks.

    --
    Brought to you by Carl's Junior.
  30. Re:Why would anyone put these things in their home by Anonymous Coward · · Score: 0

    Troll post

  31. I remember BeOS by BoogieChile · · Score: 1

    OS/2 was also pretty neat.