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Netflix Partners With iPic To Release Its Original Movies In Theaters, NATO Urges To 'Tread Lightly' (variety.com)

Posted by BeauHD on from the tread-lightly dept.

turkeydance quotes a report from Variety: The National Association of Theatre Owners (NATO) is sounding the alarm over a recent deal between Netflix and iPic, in which the luxury-theater chain will screen 10 movies simultaneously with their release on the streaming service. The lobbying organization represents the country's theater chains and has been a staunch defender of traditional release windows that keep films exclusively on screens for roughly 90 days before they debut on home entertainment platforms. In a statement, NATO chief John Fithian warned that while iPic was free to make its own decisions, "We all should tread lightly and be mindful that over the years, the film industry's success is a direct result of a highly successful collaboration between film makers, distributors and exhibitors." The deal with iPic should help Netflix' movies quality for awards. Variety reports: "iPic will release the war thriller 'The Siege of Jadotville,' starring Jamie Dornan ('Fifty Shades of Grey'), on Oct. 7. That will be followed by Christopher Guest's mockumentary 'Mascots' on Oct. 13. This summer, iPic first tested showings of Netflix's 'The Little Prince.'" "Simultaneous release, in practice, has reduced both theatrical and home revenues when it has been tried," Fithian said in a statement. "Just as Netflix and its customers put a value on exclusivity, theater owners and their customers do too."

4 of 134 comments (clear)

  1. I can see why NATO would be involved by ShaunC · · Score: 5, Funny

    Hollywood keeps dropping bombs at the movie theater.

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    Thanks to the War on Drugs, it's easier to buy meth than it is to buy cold medicine!
  2. Re:Phrasing. by TheGratefulNet · · Score: 4, Funny

    whatever causes the mainstream movie/entertainment industry PAIN, I'm all in favor of.

    you assholes have been milking the consumer for far too long. your model is outdated and in need of major change.

    oh, and btw, go fuck yourselves.

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    "It is now safe to switch off your computer."
  3. Warsaw Pact by tylersoze · · Score: 5, Funny

    They're the only thing between us and the Warsaw Pact overrunning our theaters with Russian films!

  4. Copyright by Alypius · · Score: 4, Funny

    I'm surprised the Theater Owners haven't sued Brussels for copyright infringement.