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Samsung is Hoping To Rekindle Note Brand Name Next Year (techcrunch.com)

Samsung is stepping up its brand damage limitation efforts in the wake of the flaming battery disaster of the Galaxy Note 7 smartphone by offering owners of the recalled device in South Korea the ability to upgrade to a Galaxy S8 or Note 8 device next year if they trade in their Note 7 for a Galaxy S7 now. TechCrunch adds:The offer implies Samsung is not in fact intending to retire the Note brand name for good, despite it now being associated with smoldering batteries and exploding smartphones. A cause for the battery overheating problem, which affected some replacement Note 7 devices as well as a number of original devices, has yet to be conclusively identified by the company. Users in its home country who opt for the upgrade program will only need to pay half the price of a Galaxy S7 in order to exchange to an S8 or Note 8 next year -- so they're being offered next year's flagship Samsung phablet at around half price. The company is presumably hoping brand loyalty to the Note can begin at home, although it's possible it might extent the offer to other markets.

2 of 85 comments (clear)

  1. Re:How? by sexconker · · Score: 5, Insightful

    I've been a happy Note owner for years, 3 different versions but when the specs on the Note 7 came out I saw it as a loser, too thin, too little battery life and I have to use mine on many flights. I've now had to show multiple flight attendants and gate agents that "no, this is a Note 6, not a Note 7." Sorry, next upgrade will be an LG for me and the Note is dead to me.

    Nice try, troll.
    There is no Samsung Galaxy Note 6. The Samsung Galaxy Note 7's predecessor was the Samsung Galaxy Note 5.
    Samsung skipped version 6 in order to align the S line and the Note line. Previously, the S line (as in Samsung Galaxy S7 and its variants) was one version ahead of the Note.

  2. Note by fluffernutter · · Score: 3, Insightful

    Samsung has made a lot of good phones and then one bad one.. It would be pretty ridiculous to think they couldn't go back to making good phones again, doesn't matter what it is called. I will buy the next Note simply because I need a phone with a stylus and no one else seems to be able to make one.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.