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In China, Some Apple Users Opt For iPhone Makeover Rather Than Buy New (reuters.com)

Instead of buying a new iPhone model, some Chinese iPhone owners are giving their old models a makeover to look like the latest version -- a trend that could dent Apple's efforts to boost sales in what has been its biggest growth driver. Catherine Cadell, reporting for Reuters: Online sites offer shoppers makeover kits, false cameras and even dust plugs to hide the removed headphone jack to give their iPhone 6 or 6S the appearance of the iPhone 7 -- Apple's latest flagship product which launched last month. The makeover quirk mirrors a broader view among some Chinese users that the iPhone 7 doesn't have enough new features to convince them to trade up. "I don't have the money to upgrade, and the (iPhone) 7 is just so-so," said a Beijing-based sales worker, who said he was getting a Shenzhen firm to replace his iPhone 6 back casing with a fake iPhone 7 shell. "I'm changing it to show off," he said, giving only his surname Gao as he wasn't sure that what he was doing was legal. Searches on platforms including Alibaba's Taobao showed a range of products to transform older phones to an iPhone 7 -- from stickers and engraving services to replacing the outer casing and even some of the hardware.

61 of 106 comments (clear)

  1. DIY by DeBaas · · Score: 3

    So they did just did it themselves in stead of paying Apple for it

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    1. Re:DIY by Joce640k · · Score: 2, Insightful

      Just more proof that Apple owners only upgrade for style/fashion reasons, not for new features.

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      No sig today...
    2. Re:DIY by ShanghaiBill · · Score: 1

      Just more proof that Apple owners only upgrade for style/fashion reasons, not for new features.

      More so in China, because of the gender imbalance. Among dating age Chinese the imbalance is about 10%, so Chinese girls can be very picky, and the guys are under pressure to show they can afford the latest gadgets. They need every edge they can get.

    3. Re:DIY by alvinrod · · Score: 1

      I secretly wonder if instead of invading Earth, aliens are instead filming us to produce some kind of nature show to laugh at how silly humans tend to be.

      Hell, that would be a pretty cool show anyhow, aliens or not. Get David Attenborough to narrate and millions would watch.

    4. Re:DIY by SeaFox · · Score: 2

      Considering that the iPhone 7s are selling at all, we already knew this.

      There are literally no new features of note in the iPhone 7.

      Yeah, that faster processor, better camera, brighter display -- those aren't new features.

    5. Re:DIY by fubarrr · · Score: 1

      I believe that two of my friends were the ones who put founding bricks in this industry back in iphone 4 times. When they were studying in Hong Kong, they were using PVD chamber from university's lab to cover the inner side of the front glass in few microns of gold and made a good business out of that.

      They had an Alibaba outlet where they were selling glasses and whole refurbished phones with aforesaid treatment applied. Amazingly people were willing to put up USD 2k for a finished golden iPhone, rather than buying goldified parts and having somebody installing them for them.

      In took them a few months to realise that they need to pull parts from the market to prevent other people doing that, but it was too late already: mainlanders picked up the idea. In just a month after they stopped selling golden glass panels, somebody from the mainland began selling their own glass with 8 types of coatings that of course included gold, and golden iphones rapidly fell in price to around USD 400.

      After they graduated in 2012, they set up a company in mainland that made first portable headphone amplifiers. I haven't heard anything from them after that other than that their second business went much butter, and that both of them bought truckloads of real estate in Shenzhen.

    6. Re:DIY by thoughtlover · · Score: 1

      I'm surprised no one thought of racing stripes or pasting a VTEC sticker on their iPhone to make it faster... that's what all the cool Fandroid boys are doing.

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      No sig for you! Come back one year!
    7. Re:DIY by pak9rabid · · Score: 1

      This is the correct answer.

    8. Re:DIY by dasgoober · · Score: 1

      If I had a vag, it seems like China or an Jose would be the place to take it....

    9. Re:DIY by ShanghaiBill · · Score: 1

      Even the butt ugly ones think they're hot shit. Anywhere else in the world and no one, I mean NO ONE would give them a second glance or the time of day, but because of scarcity they can act like bitchy little children

      Hey, that's their loss. They will never know what a big mistake they made by not falling for an obviously great guy like you.

      I just hope that someday you find the woman you deserve.

    10. Re:DIY by ShanghaiBill · · Score: 1

      back in the day you'd need a decent set of keys, preferably with a BMW or Porsche emblem

      A BMW or Porsche will get you nowhere with Chinese girls. To impress them, you need a real premium brand, like a Buick.

  2. easier just to not care by avandesande · · Score: 1

    And it's free!

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    love is just extroverted narcissism
  3. Bling power... by __aaclcg7560 · · Score: 3, Insightful

    If you can't afford a real Rolex, buy a fake Rolex for five bucks. It's not like your friends can tell the difference anyway.

    1. Re:Bling power... by SensitiveMale · · Score: 1

      Except 99.999% of people can't resist saying "See this? Looks real, right? I got it for $5."

    2. Re:Bling power... by __aaclcg7560 · · Score: 1

      But if you actually care about looking like you own a Rolex, then the problem is in you.

      I haven't worn a watch in decades. I find it quite easy to accidentally smash the faceplate. The drugstores no longer carry the plastic watches for a buck.

    3. Re:Bling power... by ShanghaiBill · · Score: 3, Insightful

      Except 99.999% of people can't resist saying "See this? Looks real, right? I got it for $5."

      That's because you're not the one they are trying to impress.

    4. Re:Bling power... by HornWumpus · · Score: 1

      The women with 'root passwords' (In the Australian/English sense) of 'Rolex' can tell the cheap fakes. Spend about $100-$150 on your fake Rolex and you will do much better.

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      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    5. Re:Bling power... by nine-times · · Score: 1

      No, they're trying to impress you. They're just trying to impress you with their shrewdness, rather that impress you with their apparent abundance of money.

    6. Re:Bling power... by __aaclcg7560 · · Score: 1

      Your friends are likely using a fake rolex, too.

      All my friends wear Apple Watches. Some of them might even be real.

    7. Re:Bling power... by lannocc · · Score: 2

      All my friends wear Apple Watches. Some of them might even be real.

      Hold on to your real friends!

  4. You should see my iPhone 8 by presidenteloco · · Score: 1

    So incredibly shiny, and bendy, on purpose!

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    Where are we going and why are we in a handbasket?
  5. Nothing worth upgrading to the iPhone 6 or 7 by SensitiveMale · · Score: 1

    The biggest breakthrough Apple had with the iPhone was TouchID. Everything since has been a better camera and it runs faster. The problem is my 5s is plenty fast and the resolution is more than good enough.

    Once cordless charging gets to the iPhone and the resolution goes above 1080p, then that's a game changer. Once the screen goes to OLED, that's a game changer. Until then, my iPhone 5s is plenty fast with a great screen.

    1. Re:Nothing worth upgrading to the iPhone 6 or 7 by dgatwood · · Score: 1

      Meh. Cordless charging just means an extra buck on my utility bill every month from the efficiency losses. And screen resolution is already so high that it exceeds the average human eye's ability to see individual pixels, so raising it won't improve things noticeably.

      OLED might be a nice improvement, but after that, there's very little left to upgrade other than speed and putting back the headphone jack. I mean, I suppose they could add a light field camera, or they could add a 3D screen with a narrow viewing angle that probably only works in one direction, but those are basically gimmicks. They could try to make their buttons more robust/reliable, but that's something customers won't notice or care about. They could move to fuel cells for longer battery life. That might get a bit of attention. But on the whole, the technology exists and does what it needs to do. It is rapidly becoming a commodity, and future updated versions are likely to be fairly fungible with the old versions.

      --

      Check out my sci-fi/humor trilogy at PatriotsBooks.

    2. Re:Nothing worth upgrading to the iPhone 6 or 7 by alvinrod · · Score: 1

      TouchID is nice (I have it on my iPad) but it's hardly anything new. I had a friend with a fingerprint reader on a notebook before iDevices were even a thing. Like most other things, Apple just made a really good implementation that didn't suck so badly that people just ignore it. I don't really get what people expect out of mobile devices beyond incremental upgrades every year. The things already do a damned good job of fulfilling their purpose. Tacking on new things for the sake of new or change is just idiotic.

      Even cordless charging and sharper screens aren't really a big deal. The current solutions are more than adequate. I think the real game changer is a battery with an order of magnitude more capacity without requiring additional space. Prior to smart phones, it wasn't uncommon for your phone to run for a week or longer on a single charge. Smart phones are lucky to make it two days. That's something that changes how we interact with the device more than a better screen or not having to plug in a cord does.

      Any significant game-changer is going to mean that smartphones go away. Maybe it's being able to put the components in something the size of a watch so we go with those instead of phones, or someone has figured out how to interface with the human brain and we just beam information directly to our neurons. Smart phones are pretty well defined, and additional features might be nice, but I don't think they change the game at all.

    3. Re:Nothing worth upgrading to the iPhone 6 or 7 by Anonymous Coward · · Score: 1

      If only there was another phone available right now which had all these features - fingerprint ID, 1080p+ resolution, cordless charging, and an OLED screen. Then you wouldn't have to wait...

    4. Re:Nothing worth upgrading to the iPhone 6 or 7 by necro81 · · Score: 2

      Apple just made a really good implementation that didn't suck so badly that people just ignore it

      Which is why GP referred to it as "the biggest breakthrough". Making "a really good implementation" ain't nothing, as evidenced by the fact that so many companies do it so poorly. The same was true with the iPod and the original iPhone: they weren't the first, but Apple's were a damn site better than what consumers had been told to accept.

    5. Re:Nothing worth upgrading to the iPhone 6 or 7 by SensitiveMale · · Score: 1

      The problem is to get all of that I have to use android. Don't like android. At all.

      I think Windows Phone has the best interface out of all of phone OSes, but apparently very few agree with me.

    6. Re:Nothing worth upgrading to the iPhone 6 or 7 by SensitiveMale · · Score: 1

      Meh. Cordless charging just means an extra buck on my utility bill every month from the efficiency losses.

      I'd gladly pay 3 cents a day for built in wireless charging. I had it with my windows phone and it is a wonderful feature.

      And screen resolution is already so high that it exceeds the average human eye's ability to see individual pixels, so raising it won't improve things noticeably.

      While the 5s has a "retina display", it certainly isn't 1080p or higher. I'm not asking for for more pixels just for more pixels.

  6. Stupid human nature by iampiti · · Score: 3, Insightful

    This need to show off nets the smartphone makers millions of sales every year. Most of those people couldn't tell the difference if you gave them a 3 year old smartphone in the enclosure of the new one.

  7. I went the other way by WillAffleckUW · · Score: 1

    Hated the iPhone 6 and 7, so I bought the Asia-only iPhone 5 SE with 64 memory.

    Small, fast, long battery life, fits in my pocket.

    Fashion is knowing that nobody wears watches anymore. And big phones are a sign you're wasting cash.

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    1. Re:I went the other way by cheesybagel · · Score: 2

      Fashion is knowing that nobody wears watches anymore.

      I see a lot of people wearing fitness bands. Which are also watches.

    2. Re: I went the other way by WillAffleckUW · · Score: 1

      I know. But it's not advertised here, and they have to mail it to you, can't just buy it in a physical Apple store

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    3. Re:I went the other way by freeze128 · · Score: 1

      Nobody wears cheap happy meal digital watches anymore. However, if you spend more than $1000 dollars on a watch, you *WILL* wear it.

    4. Re:I went the other way by tlhIngan · · Score: 1

      Hated the iPhone 6 and 7, so I bought the Asia-only iPhone 5 SE with 64 memory.

      Small, fast, long battery life, fits in my pocket.

      Fashion is knowing that nobody wears watches anymore. And big phones are a sign you're wasting cash.

      The iPhone SE is not Asia-only. It's worldwide. It's an interesting Apple experiment trying to see if the demand for large screen phones is because people want large screens, or because the good phones had large screens and people didn't really care for having huge screens. Given the SE does remarkably well (It exceeded Apple's expectations), it looks like people want a good phone, and many people don't necessarily want huge screens on them.

      It was hard to tell - Android phones had it so larger phones had better specs and few to none were making small screen phones with high end specs. Plus there is a legitimate market for large screen phones.

    5. Re:I went the other way by WillAffleckUW · · Score: 1

      Like I said, the key to being fashionable is realizing nobody cares about your excuse to waste $1000. that could buy you 10 solar panels, for example.

      Which would power your house. If you didn't waste mortgage money on $1000 watches you don't need that are unfashionable.

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    6. Re:I went the other way by WillAffleckUW · · Score: 1

      And if you buy the latest Android, you can use it to toast s'mores!

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    7. Re:I went the other way by Gilgaron · · Score: 1

      I was glad to see when they announced the SE it indicated that whenever my 5S dies people will still make pocketable phones. With the 90s PC-style upgrade boom slowing with phones it will be interesting to see how the market stratifies further.

    8. Re:I went the other way by WillAffleckUW · · Score: 1

      Well, then there's the inverter. But the panels, yes. Unless you have one of those old pre-2000 houses.

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    9. Re: I went the other way by WillAffleckUW · · Score: 1

      I just bought a 64GB SE from an Apple store this weekend, so you are wrong.

      You must live in NYC or SF then. You can't buy one and walk out of the store with it at most Apple stores in the USA.

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    10. Re: I went the other way by Anonymous Coward · · Score: 1

      Nope. It's quite easy to find stores that say "Available for pickup today":

      http://www.apple.com/shop/buy-iphone/iphone-se/64gb-space-gray

    11. Re: I went the other way by cyberchondriac · · Score: 1

      I bought an SE 64 gb for my son at a Best Buy in NJ a few months back.

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    12. Re: I went the other way by tlhIngan · · Score: 1

      You must live in NYC or SF then. You can't buy one and walk out of the store with it at most Apple stores in the USA.

      They're in stock in most places now, so yes you can.

      For the first few months, though, they were highly unavailable - apparently demand for them was unexpectedly strong and Apple was caught off guard. They made around a million of them for the first run, and that sold out in 3 days. It took Apple a month to make more of 'em.

      I'm guessing Apple sold a LOT more iPhone SEs than they expected to.

    13. Re: I went the other way by kaatochacha · · Score: 1

      A Verizon company store just offered me one yesterday.

    14. Re: I went the other way by Bing+Tsher+E · · Score: 1

      I have a pre-1900 house. It's not one of those formaldehyde shitboxes made in the last century.

  8. Re:Please explain this? by TechyImmigrant · · Score: 1

    For us non-Apple fanbois: How does one model iPhone differ from another, externally? I can't even recall ever seeing the number printed on the chassis.

    I have an iphone, but when I look at other people's phones, I can pretty much distinguish between big ones and small ones. Brand, model, OS or any other detail pretty much require stealing the phone to find out.

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    I should use this sig to advertise my book ISBN-13 : 978-1501515132.
  9. Reversificationism by Tablizer · · Score: 1

    I'd rather have the opposite: a kit to give the new one a normal headphone jack.

    1. Re:Reversificationism by just+another+AC · · Score: 2

      I'd rather have the opposite: a kit to give the new one a normal headphone jack.

      You haven't seen the youtube video? You can do it yourself!

  10. Life imitates art by bcmm · · Score: 4, Funny
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  11. Suggested name for these phones by presidenteloco · · Score: 1

    iPhone Y

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    Where are we going and why are we in a handbasket?
  12. Great, until.... by drummerboybac · · Score: 1

    Its all fun and games until someone tries to throw your "iPhone 7" in the pool since they think its waterproof

  13. And project Ara was doomed to failure? by swb · · Score: 2

    It sure seems like some people would be into a modular phone, considering what they're willing to invest in cosmetic-only upgrades with no functional purpose.

    Maybe the Ara project approached it wrong -- rather than looking at phone upgrades from a purely geek-centric perspective of specific hardware improvement modularity, maybe they should have considered the "trend" factor would be a driving force -- ie, people would be willing to buy modules that weren't really an upgrade, but instead were popular or had some other trend factor.

    1. Re:And project Ara was doomed to failure? by fuzzyfuzzyfungus · · Score: 1

      Back in The Old Days, every last somewhat-seedy mall kiosk carried a wide variety of 'shells' that were snap on replacements for the plastics of whatever Nokia was relevant at the time. As the number of phones that either have removable parts or are designed to survive without a case has declined, cases appear to have moved into filling a similar niche.

  14. Re:Unsure If Legal?!? by fuzzyfuzzyfungus · · Score: 1

    I suspect that the potential issue would be with replacement parts that are either copyright infringing knockoffs of iphone 7 components or provided with probably-not-trademark-approved logos and text designed to match the appearance of the iphone 7.

    Any attempt to assert that fiddling with the hardware, in itself, is a crime would be overreaching bullshit of the highest order; but if the aim is to look as much like a different product as possible; it is pretty likely that some of the parts kits are on shaky ground in terms of copyright and trademark. Even then, though, it would be unusual for Apple to go after the end users for that; though a vendor offering cosmetic upgrades might well come under fire.

  15. This is kind of sad, really. These people lust for the new product but will fake it in order just to fool others into thinking they have it. And they even admit that there's no compelling reason to 'upgrade' to the new shiny. It's a techno-tragicomedy.

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    Just cruising through this digital world at 33 1/3 rpm...
    1. Re:Sad by j2.718ff · · Score: 1

      This is kind of sad, really. These people lust for the new product but will fake it in order just to fool others into thinking they have it. And they even admit that there's no compelling reason to 'upgrade' to the new shiny. It's a techno-tragicomedy.

      I don't know how much "lust" is going on there. A lot of it is about social status. Both for the purpose of showing off in the corporate hierarchy, as well as in social/dating life, it's important to demonstrate that you can afford the latest, and this isn't an easy cycle to break. As an American, I have a hard time relating... the closest comparison I can make would be with cars. For many, your social standing can be measured by the car you drive. (I'm glad this is finally changing among the younger generations. My parents think I'm crazy for owning a reliable, but 10-year-old car, even though I could afford a new one.)

  16. No phone port? No upgrade by omfglearntoplay · · Score: 1

    No phone port? No upgrade I say. Ether way, China will find a way to cheap out.

  17. Re:Please explain this? by infolation · · Score: 1

    No fake iphone 7 is complete without batterydrainer.app (TM)

    Guaranteed to halve your iphone 6's battery life!

    Extra realism!

  18. Re:Please explain this? by psyclone · · Score: 1

    prevents the phone from fitting into older cases

    That is done on purpose - gotta keep the accessory market going.

  19. Apple products = showing off by Raisey-raison · · Score: 1

    Until about three months ago I did not properly understand the Apple phenomenon. I have always been an early adopter of tech enjoying the features for their own sake. However I am circumspect when I buy new technology as I peruse the specs and look at user reviews. With the exception of the early MacBook Airs that had no lightweight competition, and the iPhones until 2011, it has never made any financial sense to buy Apple products. They have always been 20% to 40% more expensive than the their competitors.

    I did buy the original iPhone 3G when it came out. It was clearly the best product on the market and was a new way of using the internet. I loved it. However, the Android OS quickly advanced after it was bought by Google. By Ice Cream Sandwich Android was competitively stable. By Jelly Bean it started to outfeature iOS. And Android was versatile. An iPhone could not be used as a USB flash drive, whereas an Android based phone could be. Android was so much more configurable. And it could be rooted with Google's permission unlike Apple's aversion to jailbreaking. I could store all manner of file types and have different music players on my Android device. I was not chained to iTunes.

    So I switched to high end Android devices. And I could not understand why others did not. But this summer and early this fall I met some new acquaintances and after hearing them insist that they would only have a iPhone I understood that Apple products were status symbols and that they wanted to show off. They want their MacBook to be seen when they used it in a coffee shop. They wants the 'oohs' that come with the flashy logo. The phone in their hand signaled style.

    Of course, these are often (not always) the same people who often parrot the mainstream mantra about us being too 'materialistic' (no matter that real median household income is only about 10% above what it was in 1973 and people under 35 are poorer despite being better educated than in 1973 with much larger real housing costs). They seem to think that if they buy no name brand clothes and spend their saved money on Apple products, somehow they are no longer materialistic. They talk about environmentalism as being core to their being and ignore the planned obsolescence that is core to Apple's products. I tried to assist a friend with a three year old Apple laptop. It needed more memory because it had become quite slow as software had advanced. We went to the Apple store and were gently laughed at when we tried to buy new ram - we were told they did not stock it any more and that they should buy a new laptop instead.

    So now when I see a hipster-greenie hypocrite conspicuously or otherwise using their Apple product in public I see a cynical manipulative liar.

  20. Re: Please explain this? by Bing+Tsher+E · · Score: 1

    Applephones, even when in thick protective cases, so they hold some value to trade them in next year, always have a big round cutout so you can see the large Apple logo on the back.

  21. Re: Please explain this? by TechyImmigrant · · Score: 1

    My case has no hole in the back for the logo.

    Maybe I should be more vain.

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