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Interviews: Ask American Author and Entrepreneur Seth Godin a Question
Seth Godin is an American author, entrepreneur, marketer, and public speaker. He is just about as nerdy as it gets, receiving degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. In the 80s, he worked as a brand manager for the non-curriculum based educational software company, Spinnaker Software, and then left to found his book packaging business, Seth Godin Productions. Soon after that he launched his marketing company Yoyodyne with Mark Hurst in 1995. Between now and then, Godin has written 17 books, such as Tribes and Linchpin, Free Prize Inside, Purple Cow, and The Dip.
You may ask Godin as many questions as you'd like (one question per comment, please). We'll pick the very best questions and forward them to Seth Godin himself. Feel free to leave your suggestions for who Slashdot should interview next.
Go on, don't be shy!
You may ask Godin as many questions as you'd like (one question per comment, please). We'll pick the very best questions and forward them to Seth Godin himself. Feel free to leave your suggestions for who Slashdot should interview next.
Go on, don't be shy!
What actually makes you qualified to answer any questions? It seems like you are famous for being famous, not for any actual work you have done. You seem to have written books and you are famous for your books, but in most case, it seems to be like the old proverb (not an English one) - those that are knowledgeable and capable work in the field and achieve, those that aren't knowledgeable and capable teach others (or write books, get rich quick schemes (just send me 1500 first), etc.)
When building a grass-roots marketing campaign for god-knows-what, how exactly do you choose which sites to grace with your presence and marketing dollars, and how in god's name did you decide that Slashdot was a forum for this sort of marketing?