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Interviews: Ask American Author and Entrepreneur Seth Godin a Question
Seth Godin is an American author, entrepreneur, marketer, and public speaker. He is just about as nerdy as it gets, receiving degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. In the 80s, he worked as a brand manager for the non-curriculum based educational software company, Spinnaker Software, and then left to found his book packaging business, Seth Godin Productions. Soon after that he launched his marketing company Yoyodyne with Mark Hurst in 1995. Between now and then, Godin has written 17 books, such as Tribes and Linchpin, Free Prize Inside, Purple Cow, and The Dip.
You may ask Godin as many questions as you'd like (one question per comment, please). We'll pick the very best questions and forward them to Seth Godin himself. Feel free to leave your suggestions for who Slashdot should interview next.
Go on, don't be shy!
You may ask Godin as many questions as you'd like (one question per comment, please). We'll pick the very best questions and forward them to Seth Godin himself. Feel free to leave your suggestions for who Slashdot should interview next.
Go on, don't be shy!
As a young boy I always dreamed of entering the book packaging business. However I found it is very hard to get a job in that industry with so many people clamoring to get into that exciting field. Do you have any advice of how to crack into the book packaging business?
According to the Wikipedia article on Yoyodyne (https://en.wikipedia.org/wiki/Yoyodyne), the one that Seth Godin started has been purchased by Yahoo! and is not the motorcycle parts supplier linked in the article summary.
Just in case anyone was as confused as I was.
Put my fist through my alarm clock with its ding-dong death inside my ear. - The Blackjacks.
What actually makes you qualified to answer any questions? It seems like you are famous for being famous, not for any actual work you have done. You seem to have written books and you are famous for your books, but in most case, it seems to be like the old proverb (not an English one) - those that are knowledgeable and capable work in the field and achieve, those that aren't knowledgeable and capable teach others (or write books, get rich quick schemes (just send me 1500 first), etc.)
Hey, this is Seth. My first legit question!
That's a great question. Okay. Strip naked and dance in front of the store. No wait. Call your local news and tell them first.
When the news vans come, have a catchphrase ready, like "These donuts are too sexy for youuuuuu!" Don't forget to keep dancing while you say it.
This will go viral, and business will be mooning! Happy to help you friend.
-Seth Godin, MBA in Marketing
When building a grass-roots marketing campaign for god-knows-what, how exactly do you choose which sites to grace with your presence and marketing dollars, and how in god's name did you decide that Slashdot was a forum for this sort of marketing?
I think the Subject just about covers it.
It must have been something you assimilated. . . .