Samsung Takes Out Full-page Ads on WSJ, NYTimes, and WaPo To Apologize For Note 7 Defects (theguardian.com)

Samsung has taken out a full-page advert in multiple US newspapers to apologise for the faulty Note 7 phone, which has now been subject to a worldwide recall. From a report on the Guardian, shared by an anonymous reader:The advert in Monday's Wall Street Journal, New York Times and Washington Post, is signed by Samsung's North America chief executive, Gregory Lee. It offers an apology for falling short on the company's ambition to "offer best-in-class safety and quality. We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure," Lee wrote. "We will move as quickly as possible, but will take the time needed to get the right answers." The apology focuses on the Note 7, which was supposed to be Samsung's flagship extra-large phone until it was revealed that it had a dangerous tendency to overheat and catch fire.Earlier this month, ahead of Microsoft unveiling Microsoft Teams, rival app Slack also did a full-page ad, mocking Microsoft. Perhaps, these ads will keep newspapers afloat in the years to come.

Comments

Batteries

[Mr. Droopy Drawers]

Allow your batteries to be replaced by mere mortals and all will be forgiven.

Re:Batteries

[Ravaldy]

Eventually the company you have chosen will make a mistake as well. You will be forced to accept it or have to move on to the next manufacturer. With that mentality you'll eventually run out of options and will have to get a Windows Phone. I pity you.

Re:Batteries

[kuzb]

Samsung is bending over backwards to try to make this right, which is a lot more than some companies do. Yeah they fucked up, but I have to give them some credit for the steps they've taken. At no point did they try to shift blame off of themselves or downplay the problem. It's almost refreshing to see a massive company take responsibility for their actions.

When the first generation Macbook airs showed up with defects that caused overheating leading to the machine throttling what did Apple do? Point you at their overpriced Apple Care solution. When the iphone 4 showed up with a defective antenna design? You're holding it wrong!

Coincidentally..

[nightfire-unique]

Coincidentally, former Note 7 owners are probably the only ones reading paper newspapers at the moment.

Schwing!

Re:Coincidentally..

[kuzb]

If Wayne's World taught us anything, it's that there's only one thing that goes "Schwing!".

What Samsung has to do

[OneHundredAndTen]

Samsung has to show that it is a company on fire, that will next with a batch of products nothing short of explosive, which will no doubt do wonders to rekindle the fire in the hearts and minds of its customers.

Re:False Equivalence, anyone?

[kuzb]

Yes there's a difference in the severity of the problems as they relate to public safety - unless of course you're trying to make a critical phone call using a defective iphone 4. However there's also a difference in how the customers were treated. Apple customers are habitually treated like shit. Of course this is only one example of a company that thinks so little of its customers that it would blame them for a problem they created.