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New MacBook Pro Has Already Outsold All Other Laptops This Year (macrumors.com)
New submitter TheFakeTimCook writes: An article on MacRumors has revealed that Apple's latest MacBook Pro has already outsold all competing laptops this year, according to new data shared by research firm Slice Intelligence: "Slice Intelligence says the new MacBook Pro accumulated more revenue from online orders during its first five days of availability than the Microsoft Surface Book, ASUS Chromebook Flip, Dell Inspiron 2-in-1, and Lenovo Yoga 900, based on e-receipt data from 12,979 online shoppers in the United States. The new MacBook Pro generated over seven times the revenue that the 12-inch MacBook did over its first five days of availability, according to Slice Intelligence. If accurate, that means it took the new MacBook Pro just five days to accumulate 78% of all the revenue generated by the 12-inch MacBook since its April 2015 launch. The data follows Apple marketing chief Phil Schiller's claim the new MacBook Pro had received more online orders than any previous MacBook Pro as of November 2. Apple has also reportedly told its overseas manufacturers to expect strong MacBook Pro shipments to last until at least the end of 2016. Slice Intelligence extracts detailed information from hundreds of millions of aggregated and anonymized e-receipts."
So these new MacBook Pro are outselling their competition... Lenovo's Yoga 900, not Lenovo's Thinkpad [T/X/P], etcetera. So the new MacBook Pro are effectively the new Macbook AIR line, only with a misleading name.
Sod off, Apple.
"Trust me - I know what I'm doing."
- Sledge Hammer
the new MacBook Pro accumulated more revenue from online orders
So the most expensicve laptop on the market generated more revenue than cheaper models. And this is news how exactly?
And not to mention this is apples to pineapples and bananas and peaches. They're saying the "competiton" for the new Macbook Pro is:
- Microsoft's white elephant Surface Book which is super spiffy and if I ever won the lottery I'm sure I'd buy one, but not before then
- A $350 Chromebook
- A Dell 2 in 1 that is a "budget enthusiast" class laptop with a $700 price
- The Lenovo Yoga 900 which is probably the closest competition of the 4 to the MacBook Pro but still not quite in the same class.
If they're counting revenue, the only one that costs more than the Macbook is the Surface Book that everyone admires but agrees is way too costly. The others are selling sub $1000 and on razor thin profit margins, especially for the Chromebook.
The whole article is bullshit fanboyism torturing stats to make them say something positive.
I know how they pull these digits:
They count in wholesale orders, even ones that are done for fulfillment in 6 months time and more.
Are they lying? No. Are they geniune with digits? No No No.
Apple *do* know their target markets after all!
Macrumors is making a claim that is not supported by the data they link to. If you click though to the data all these say is that it has generated more revenue that a random selection of four other laptops. Given the prices that Apple charges for these things the revenue per laptop is going to be significantly higher than other manufacturers so there is nothing in the data which indicates they have outsold other machines given that the usual interpretation of that is "sold more units". In fact if you look at the Dell Inspiron 2 in 1 a quick Google search suggests that the price of this is between $330-$1,000 in Canada compared to the cost of a MacBook Pro which is 5-10 times the price (of course this depends a lot on the configurations sold). Hence, in terms of sales volume, the Dell Inspiron 2 in 1 may actually be comparable to the MacBook Pro although it is clearly in an entirely different class given those prices. Thus given a cursory inspection of the data it seems that the claim that the MacBook Pro has 'out sold' all other Laptops is completely unfounded. For a start you would need to look at sales volume and then you would need to compare it to laptops similar to the MacBook Pro such as the Dell XPS etc. not the cheapest possible laptops you can find where the low price requires ~5 times or more the sales volume. To support this you'll note the the closest in the data to the MacBook Pro is the Surface Book which is also closest in price.
Apple *do* know their target markets after all!
Macrumors is making a claim that is not supported by the data they link to. If you click though to the data all these say is that it has generated more revenue that a random selection of four other laptops. Given the prices that Apple charges for these things the revenue per laptop is going to be significantly higher than other manufacturers so there is nothing in the data which indicates they have outsold other machines given that the usual interpretation of that is "sold more units". In fact if you look at the Dell Inspiron 2 in 1 a quick Google search suggests that the price of this is between $330-$1,000 in Canada compared to the cost of a MacBook Pro which is 5-10 times the price (of course this depends a lot on the configurations sold). Hence, in terms of sales volume, the Dell Inspiron 2 in 1 may actually be comparable to the MacBook Pro although it is clearly in an entirely different class given those prices. Thus given a cursory inspection of the data it seems that the claim that the MacBook Pro has 'out sold' all other Laptops is completely unfounded. For a start you would need to look at sales volume and then you would need to compare it to laptops similar to the MacBook Pro such as the Dell XPS etc. not the cheapest possible laptops you can find where the low price requires ~5 times or more the sales volume. To support this you'll note the the closest in the data to the MacBook Pro is the Surface Book which is also closest in price.
One of the machines compared-with is the new Surface Book, which is DEFINITELY intended as DIRECT competition for the 13" MBP. HOWEVER, When I configured a 13" non-TouchBar MBP (to keep it fair) and the Surface Book with the top i7 CPU (both are Skylake, but the Surface book specs don't specify speed or number of cores), 16 GB RAM, and 1 TB SSD, the MBP was $2599, but the Surface Book was $3199. And the Suface Book has no USB-C, and more importantly, no TB 3 (only MiniDP). IOW, the MBP has 40 Gbps of multifunctional I/O bandwidth, while the Surface Book has 10 Gbps of USB 3.0, plus a DisplayPort.
And yet, the MacBook Pro was STILL $600 CHEAPER THAN THE SURFACE BOOK!
In fact, you could get the top-end Touch Bar 13" MBP, co