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Apple Releases $300 Book Containing 450 Photos of Apple Products (theverge.com)
Apple has a reputation for releasing "revolutionary" products that carry higher price tags than competing products. Today, the company hasn't made that reputation any better as it has released a "$299 coffee table book" that contains 450 photographs of Apple products. The Verge reports: It's a hardcover edition, bound in linen, and is available in two sizes: $199 for a smaller 10.20" x 12.75" version, and $299 for a larger 13" x 16.25" edition. The book is simply titled Designed by Apple in California -- a name that somehow manages to be both humble and incredibly pretentious at the same time. The photos inside are all new images shot by Andrew Zuckerman, and will show off 20 years of Apple design "in a deliberately spare style." In a press statement, chief designer Jony Ive described the book as "a gentle gathering of many of the products the team has designed over the years," and hoped that it would serve as a "resource for students of all design disciplines." The book is published by Apple itself, and is dedicated to the memory of Steve Jobs. It is, undeniably, an act of corporate vanity publishing on an impressive scale, but it's one Apple deserves to get away with more than pretty much any other tech company. No one denies that when it comes to industrial design, Apple earns the praise it gets. That aside, though, the book's publication does show a certain amount of self-interest, navel-gazing, and even arrogance from Apple -- themes that were also present in September's unveiling of the new MacBook Pros. It's all very well to feel proud of the successes of the past, but we'll be interested to see if the company can justify releasing another such book 20 years from now.
And is at college text book pricing levels.
oh wait..
It'll be organized by year, and start out with the iPhone. Then the iPad. Then the Unibody MacBook Pro.
However the final 80% of the book's pages will be filled with photos of watchbands.
#DeleteChrome
Just when you thought their smugness and pretentiousness had peaked, they outdo themselves. Horrible, horrible, elitist excuses for human beings.
We can literally close the book on Apple.
“Common sense is not so common.” — Voltaire
The old saw was that when corporation builds fancy new corporate headquarters, it is an indication of an "edifice complex" and a red flag.
The combination of a fancy new building _and_ a self-aggrandizing book seems dangerous to me.
An Wang's "Lessons" was published in 1986, about five years before Wang collapsed...
"The Ultimate Entrepreneur: The Story of Ken Olsen and Digital Equipment Corporation" came out in 1988, the year DEC merged with Compaq... it's a little hard to date the "collapse of Digital."
"How to Do Nothing," kids activities, back in print!
If you want a table of contents it is an extra $25. A glossary is $50 per page. Just to match the outrageous prices for memory or SSD upgrades in their products.
If you wash a Note 7 in their machine, does it counter-act each other?
Table-ized A.I.
Like the headphone jack, it had to be removed in the name of bravery.
BeauHD. Worst editor since kdawson.
Apple has a reputation for releasing "revolutionary" products that carry higher price tags than competing products.
Revolutionary? You mean by removing stuff people want? Let me fix that for you...
"Apple has a reputation for releasing proprietary products that prioritize looks and simplicity over functionality and flexibility and also carry significantly higher price tags than competing products."
At least we know what they have been concentrating on instead of refreshing their desktops.
Apple is not a tech company, they are a fashion company that sells tech-related luxury goods. Calling them a tech company is like calling Gucci a textile company.
Because they value form over function, and the form is tired and boring.