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CNN Acquires Social-Video Startup Beme, Co-Founded By YouTube Star Casey Neistat (variety.com)
CNN announced Monday that it has purchased video-sharing app Beme, and will work with its founder, Casey Neistat, to build a new media brand next year focused on storytelling for a younger audience. Casey Neistat is a YouTube celebrity and tech entrepreneur who launched Beme last year. Variety reports: CNN said the new venture that it's forming out of the acquisition -- aimed at reaching millennial viewers with the street cred of Neistat's reporting and commentary -- will launch in the summer of 2017. All 11 of Beme's employees will join CNN; the cable news network will be shutting down Beme, which had garnered more than 1 million downloads. New York-based filmmaker Neistat, who has more than 5.8 million subscribers on YouTube, announced earlier this month on his channel that he would be suspending his personal vlog to focus on new projects, one of which turns out is the pact with CNN. His daily vlog dispatches cover current political and news events as well as action sequences like his viral "Snowboarding With the NYPD" video last winter. Led by Hackett, formerly VP of engineering at Yahoo's Tumblr, Beme's development team will "build technology to enable the new company and also develop mobile video capabilities for CNN's portfolio of digital properties," according to the Turner-owned cable news network. Neistat, 35, will lead the new venture's "editorial vision" as executive producer. CNN said it will employ its global resources to launch the new media brand, and plans to hire dozens of producers, builders, developers, designers and content creators for the new company. CNN said the new Beme-based company will operate as a standalone business under the CNN Digital umbrella.
...reaching millennial viewers with the street cred of Neistat's reporting and commentary
Then you should have gone for someone like PewDiePie, Arin Hanson or Markiplier; youtube celebs with some actual pull amongst millennials. Neistat is popular with only one segment of the popularion: elitist pricks seeking to live vicariously through one of New Yorks globetrotting clickbait-pandering monied elite.
Caseys problems, ipod batteries that dont last long enough and wacky shit that happens on a chartered Gulfstream jet, arent relateable to any millenial stuck with 50k in college debt and a 20 year old car that doesnt start in cold weather. his "reporting and commentary" so far has been 2 videos whining about trumps election and a ringing endorsement of Hillary with no real reason or defence of the position. He once made a video solely about him buying a $21,000 airline ticket. not something a Millenial easily identifies with.
but sure, CNN, if segmenting the american populus into democrat and republican, conservative and liberal, elite and blue collar is the goal here then selecting a project from Caseys "poor mans vine" is a good start.. From here youre free to repeat the same mistakes that led you to vaingloriously confirm Hillaries ascension before the numbers ever came in.
Good people go to bed earlier.
Umm, CNN is the reason that Millennials stayed home instead of voting for Hillary. CNN trashed Bernie throughout the entire campaign with lies and deception at the behest of the Clinton campaign. Unfortunately Millennials will believe anything they are told by "reputable" left-leaning journalism outfits like CNN.
You think I'm for Trump, and you're mistaken. Trump terrifies me, like he should terrify the legions of mouth-breathers who put him into office.
You are foolish to think that anyone who doesn't toe your particular line is necessarily against you. Your kneejerk reaction to my post, accusing me of being a Trump supporter, is ignorant, foolhardy, and outright stupid.