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Social Media Is Killing Discourse Because It's Too Much Like TV (technologyreview.com)

Reader Joe_NoOne writes: Like TV, social media now increasingly entertains us, and even more so than television it amplifies our existing beliefs and habits. It makes us feel more than think, and it comforts more than challenges. The result is a deeply fragmented society, driven by emotions, and radicalized by lack of contact and challenge from outside. This is why Oxford Dictionaries designated "post-truth" as the word of 2016: an adjective "relating to circumstances in which objective facts are less influential in shaping public opinion than emotional appeals." Traditional television still entails some degree of surprise. What you see on television news is still picked by human curators, and even though it must be entertaining to qualify as worthy of expensive production, it is still likely to challenge some of our opinions (emotions, that is). Social media, in contrast, uses algorithms to encourage comfort and complaisance, since its entire business model is built upon maximizing the time users spend inside of it. Who would like to hang around in a place where everyone seems to be negative, mean, and disapproving? The outcome is a proliferation of emotions, a radicalization of those emotions, and a fragmented society. This is way more dangerous for the idea of democracy founded on the notion of informed participation. Now what can be done? Certainly the explanation for Trump's rise cannot be reduced to a technology- or media-centered argument. The phenomenon is rooted in more than that; media or technology cannot create; they can merely twist, divert, or disrupt. Without the growing inequality, shrinking middle class, jobs threatened by globalization, etc. there would be no Trump or Berlusconi or Brexit. But we need to stop thinking that any evolution of technology is natural and inevitable and therefore good. For one thing, we need more text than videos in order to remain rational animals. Typography, as Postman describes, is in essence much more capable of communicating complex messages that provoke thinking. This means we should write and read more, link more often, and watch less television and fewer videos -- and spend less time on Facebook, Instagram, and YouTube.

9 of 220 comments (clear)

  1. A deeply fragmented society, driven by emotions by Anonymous Coward · · Score: 4, Interesting

    So... a human society

    If some dumbell starts talking racist bullshit on the street I walk away, if some dumbell posts about it in their Twitter feed I unsubscribe from them

    If anything I talk MORE now than ever about social issues with a wider variety of people than my own small group of friends / coworkers

    1. Re:A deeply fragmented society, driven by emotions by Archangel+Michael · · Score: 4, Insightful

      We are all tribal, even when we hate tribalism. We've just convinced ourselves that we aren't tribal, even while we are still practicing tribalism.

      Instead of tribes being built around clans of families, we now use our Echo Chambers as our clan identity. We use our "sports teams" as tribal identity. We use our employment, our politics, our social interests and isolate ourselves away from anyone too "different" from us. We are all tribal.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  2. It's the (personal) Economy stupid by Dorianny · · Score: 4, Insightful

    Hilter won in the German Federal elections is 1932, long before "Social Media." Whenever you have large and long-standing Economic Disruption in a society, Social Strife and Political Upheaval seem nearly inevitable

  3. This by QuietLagoon · · Score: 4, Insightful
    It makes us feel more than think

    .
    While not too bad for social things, it brings out the worst when exploited for political reasons, keeping a whole group of people of the verge of "outrage" nearly continuously.

  4. It's not just Social Media by Oswald+McWeany · · Score: 5, Interesting

    People are increasingly just getting their news from overtly politicized outlets.

    Fox News, Huffington Post, Breitbart, Drudge Report, Rush Limbaugh radio network, Buzzfeed, Jezebel... (and more)

    These are all sites with a political agenda and deliberately biased. If you're getting your news from them, you're getting filtered news that has been written to support one of two polar political stances. People need to diversify their sources (and/or) not get news solely from sources that are deliberately biased. It used to be political bias in a news article was frowned upon, nowadays it's a requirement for many news outlets.

    I still trust the BBC world service the most, although lately I've noticed some "editorial" content sneaking into their news headlines.

    --
    "That's the way to do it" - Punch
  5. You're confusing effects for cause by H3lldr0p · · Score: 5, Insightful

    Social media, and thanks for giving us a working definition so we know where you're coming from, is an extension of traditional media. The same problem exists there.

    If there was a way to make money off of honest discourse of political and social issues, someone would have already done so. The unhappy truth is that it is very hard to do so. So TFA's ranting against algorithms and such is ranting against television programming and development. It's just not easy to get eyeballs on honest issues because most of us don't like it. We don't like being made to feel bad about something we had little to nothing to do with. We don't like being confronted by a reality that we didn't make but are forced to take part of all the same. We don't like being told to eat our vegetables, essentially.

    Given how it has been put together over the past two and a half centuries, American democracy isn't simply advanced citizenship. It's advanced everything. The requirements for participation has got to the point where you have to be on 100% of the time to even have a slight chance at understanding what's going on. There's no simplifying that in a twenty two minute nightly news report.

    And that's the real problem. We need people to be participating now more than ever. But we don't want to create the sort of nation it would take for that to happen. It's hard. We've solved a lot of problems over the years. Hunger and disease are starting to look like we can actually do it. This? Organizing ourselves? This has always been at the bottom of the list of things to get done. Which is probably part of the reason we see the people that get into it, get into it. It's the last thing most people want to think about at the end of their long work day. Guess what? That doesn't make it any easier to resolve.

  6. Re:Social Media Is Killing Discourse by Jason+Levine · · Score: 4, Insightful

    I see it as a double-edged sword - like pretty much any form of human communication. The upside is that you can communicate with people across vast distances instead of just the people who live near you. This can expose you to different points of view. Perhaps I'm for something since I live in Upstate New York but haven't considered the repercussions to someone living in Montana. In ages past, I would have never spoken with that person and never even considered their opinion. Now, I might see their view and reconsider my support.

    The downside is that you can wind up surrounding yourself with people who agree with you. This happened on both sides of the aisle during the last election. If someone expressed support for Trump, some Hillary supporters would unfriend them. If someone supported Hillary, Trump supporters would cut them off from their stream. The end result is that you just see people supporting your candidates and causes. This leads to dismissing the other side out of hand and even exaggerating their position to an extreme. (For example, "expand background checks on guns" becomes "THEY WANT TO TAKE ALL OUR GUNS AWAY!!!!")

    It should be noted that this isn't unique to social media - my father isn't on social media and surrounds himself with "news" from Fox, Hannity, Limbaugh, etc. He doesn't listen to CNN, MSNBC, etc at all - even in an effort to see how different stations spin the same news. He's in a bubble and refuses to listen to anything that originates outside of his bubble.

    The other downside is that people tend to be more brash online than face-to-face. If you called someone an idiot and a traitor to their face simply for having a different political opinion, you'd risk a punch to the face. Online, though, the worst you'll get is named-called right back and blocked. What's worse is that it seems like this brazenness is leaking out into everyday society (at least for some people).

    In the end, I don't think there's an easy fix. There's no way to keep the good aspects of social media (and the Internet in general) while forcing people to be civil and to not stay in bubbles. You can ask people to behave in certain manners and perhaps even encourage it in some ways, but no system will be perfect. They will all suffer from the flaws inherent in the fact that the users are human.

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  7. Re:"Post-truth" is killing discourse by Jason+Levine · · Score: 4, Insightful

    I'd say that post-truth is worse than lying by omission. Usually lies by omission still have a grain of truth in them. "Post-Truth" statements seem to be made up out of pure fantasy and the people repeating them don't seem to care if they are true or not, just that they sound like they might be true. Did Hillary really kill five people by hand and drink their blood? Who cares if it's true or not? If a person thinks it kind of sounds like something she might do, they will repeat it as if it were 100% proven true. Their audience will do the same and before you know it, Photoshopped images of Hillary with blood dripping down her mouth will be circulating as "proof" of the claim. Meanwhile other people who are saying "this isn't true and here's the proof" will be either ignored or shouted down as being pawns of the "liberal elite media coverup."

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  8. Re:I almost wish Hillary had won by Rockoon · · Score: 4, Interesting

    In 2008 the media praised Obama for his campaigns social media genius.

    In 2016 the media declares social media is the devil.

    --
    "His name was James Damore."