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ULA Unveils Website That Lets You Price Out a Rocket 'Like Building a Car' (theverge.com)

An anonymous reader quotes a report from The Verge: This morning, United Launch Alliance CEO Tory Bruno unveiled a new website that allows satellite makers to figure out what it will really cost to launch a vehicle on one of ULA's rockets. It's like going to "Ford or Chevy and building your car," Bruno said, except in the end you wind up with a more than $100 million rocket that can take cargo to space. And just like checking out on Amazon, the website allows you to save your rocket and submit it to ULA to start the process of finalizing a launch contract. The site, called RocketBuilder.com, looks to be ULA's attempt to further infiltrate the commercial satellite market, after launching mostly government satellites and NASA missions for the past decade. Bruno says the site is meant to provide an "unprecedented level of transparency" to commercial customers about the true cost of launching a satellite with ULA. "The sticker price on the rocket is just the tip of the iceberg," Bruno said at a press conference this morning in Washington, DC. "There is a whole host of other costs." The site is supposed to give potential customers an idea of what those costs might be. Rocket Builder allows you to pick when you want to launch and what orbit you want your satellite to go to. And then, depending on its destination and how big the satellite is, the site will help you calculate the size of your payload fairing -- the nose cone that encases the satellite on the top of the rocket -- as well as how many additional boosters you're going to need for thrust. Customers even have the option of picking customizable "service options," which include adding an onboard video system to the rocket, or conducting "expanded mission rehearsals." There's even the option of purchasing a VIP experience, where you can invite 100 customers or investors to come watch the launch as a marketing tool.

4 of 58 comments (clear)

  1. Do they have a Black Friday sale? by Required+Snark · · Score: 2
    Are their discount codes? Should I be looking in my junk mail for coupons?

    Maybe Kim Jong-Un can use this to put some spy satellites into orbit rather then use his hit-or-miss rocket program. If Kim can get the right rate on multiple launches maybe he can use ULA to nuke the US. Remember ULA is really an international organization and the main stage engines are from Russia. Putin might give ULA a discount for helping North Korea nuke the United States, and Trump might be willing to partner up with his bromance pal to seal the deal.

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    Why is Snark Required?
  2. Re:We need fewer rocket launches, not more by K.+S.+Kyosuke · · Score: 3, Interesting

    They pollute space with junk that can be hazardous to useful satellites.

    Fixed by treaties, and by technological improvements in de-orbiting, again enabled by more frequent launches.

    Rocket launches also burn tremendous amounts of fossil fuels, which generate carbon pollution that causes global warming. If you care about this planet, you'll want to reduce rocket launches and make them less accessible to most people.

    All the rocket fuel used annually is absolutely dwarfed by, e.g., automotive fuel. If you care about this planet, start moving your lazy fat ass around.

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    Ezekiel 23:20
  3. Re:Hi, this is Kim Jong-un; question please by Gravis+Zero · · Score: 2

    Hi, this is Kim Jong-un; Do you accept payment in cash?

    Considering that North Korea is a notorious counterfeiter, no, they would not even if there wasn't a trade embargo.

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    Anons need not reply. Questions end with a question mark.
  4. Re:We need fewer rocket launches, not more by Anonymous Coward · · Score: 2

    A different AC here.

    > If you care about this planet, start moving your lazy fat ass around.

    You are absolutely right. I'm already doing that (I don't even own a driver's license!). The biggest elephant in the room is auto industry, which, at the price of full-out brib^H^H^H^H lobbying wants to keep status quo against all common sense.

    The VW scandal is just a little side entertainment. The real action is those bastards pushing their SUVs and pick-ups into the market, which pollute far more per mile than the vehicles caught cheating.

    Once we get *that* controlled we might start thinking about rockets. We *must* do that, eventually. Booster reuse might be a first step.