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Fitbit Is Buying Smartwatch Maker Pebble For Around $40 Million, Says Report (techcrunch.com)

According to a report from The Information, Fitbit is buying smartwatch maker Pebble for a "small amount" of money. One source says Fitbit is paying between $34 and $40 million for the company and is "barely covering their debts." TechCrunch reports: A source close to the company told TechCrunch that watch maker Citizen was interested in purchasing Pebble for $740 million in 2015. This deal failed and before the launch of the Pebble 2 Intel made an offer for $70 million. The CEO, Eric Migicovsky refused both offers. Pebble released the newest version of its smartwatch in October, but the past year or so has been a challenging period. It laid off 25 percent of its staff in March, while we reported last year that it was in some trouble and had turned to debt funding and loans, as well as traditional investor cash, "in order to stay afloat." Earlier this year, Pebble CEO Migicovsky confirmed that his company had raised $28 million in debt and venture financing. He blamed a more cautious outlook from VCs focused on tech as the primary reason for letting 40 of Pebble's staff go.

11 of 94 comments (clear)

  1. That quote says it all by goose-incarnated · · Score: 5, Insightful

    He blamed a more cautious outlook from VCs focused on tech as the primary reason for letting 40 of Pebble's staff go.

    In what universe is this quote acceptable?

    This man appears to believe that businesses get money from VCs and pays money to employees+suppliers. Last I checked, businesses got money from customers. They'd get /loans/ from banks (but that has to be paid back).

    The problem with a lot of SV/Tech startups is that the people involved appear to believe that their income comes from VCs. Their business plan is effectively "Get VC Money, Then Sell Company!"

    A depressed market would soon separate the wheat from the chaff.

    --
    I'm a minority race. Save your vitriol for white people.
    1. Re:That quote says it all by Dragonslicer · · Score: 3, Funny

      The problem with a lot of SV/Tech startups is that the people involved appear to believe that their income comes from VCs. Their business plan is effectively "Get VC Money, Then Sell Company!"

      It's hard to tell for sure, but you seem kind of surprised by this. If so, you must be pretty young, since this has been true for almost 20 years now.

    2. Re:That quote says it all by cant_get_a_good_nick · · Score: 3, Interesting

      Umm, facebook?

      the whole thing is a roll of the dice for them. Much like the music scene, you throw money at 50 people, 45 will fail miserably, 4 will come close to even, and 1 will be a rock star and finance all of the 50. It's been that way since the web came out.

      The Internet doesn't even things out. By making location irrelevant for delivery reasons, it makes concentration of people/money for other reasons more relevant. So, we can Facebook corner the market for socail. we can have amazon corner the market for selling. Then any VC that bets on one of these has their rockstar and gets very rich. their roll of the roulette wheel paid off not 30-1 but 3000-1

    3. Re:That quote says it all by LightningBolt! · · Score: 3, Informative

      > the President displayed a total misunderstanding of how a business works when he said these businesses needed to "take out loans to expand their payroll"... in the real world people scale for how much they are selling

      People scale for how much they project to sell. Hence loans. Very very basic stuff here.

      --
      Old people fall. Young people spring. Rich people summer and winter.
  2. Sue the CEO by ghoul · · Score: 3, Insightful

    CEOs justify their huge salaries saying that their decisions have multi-million dollar affects on a company. Well in this case the CEO gave up a 740 million deal and has to settle for a 40 million dollar deal so he lost 700 million for the company. The employees should sue him in a personal capacity for everything's hes got.

    --
    **Life is too short to be serious**
  3. Re:Realistic by TodPunk · · Score: 5, Interesting

    Or the technology isn't there yet.

    Remember the 'fad' of the Palm Pilot and Apple Newton? The technology wasn't there yet and now smartphones.

    I disagree with this sentiment strongly. Palm Pilots were fantastic. The lack of popularity wasn't anything to do with tech. The tech was there, it just wasn't sexy. You need to make it stupid and give it a selfie app before it's popular, but that has nothing to do with the tech being there. It's not even a matter of viability. Niche markets exist, and Palms were largely marketed to business users anyway, who loved them.

    The only reason smartphones are popular is because they have been made sexy to a mass market who uses them largely to waste time. There's nothing wrong with that choice, but we should acknowledge that demographic as the primary. Palm users were running businesses and managing teams off of them. Your average smartphone user is using instagram or the ilk.

    --
    This forum Sig is licensed under the LGPL.
  4. Re:Realistic by The-Ixian · · Score: 3, Informative

    Palm Pilots *may* have been fantastic but they were not a product for the masses. At the time, these devices were known as PDA's because they were niche, focused products that addressed a specific need. They were not general purpose computers that smartphones are now. GP is right, the hardware just wasn't there yet.

    --
    My eyes reflect the stars and a smile lights up my face.
  5. mixed emotions by epine · · Score: 3, Informative

    I purchased two Pebble watches as part of the original Kickstarter. One failed within a year (we were too distracted at the time to pursue a warranty claim), the other one is still "ticking".

    Custom programming my own non-24-hour sleep-wake calendar was a big step for me in finding a cure. It finally put my metabolic reality on equal footing with the world around me, so that I could properly track each on its own terms.

    I will always remember my Pebble watch as a life-changing event.

    That said, I had doubts about Eric Migicovsky as a venture capitalist right from the beginning. When the original watch was delayed (I've done electronics fabrication before, it's far from easy with so much at stake on a new product) Eric obviously got some advice to keep reality close to the vest, and thus his public comments fell far short of the mark, given the situation. It's actually a flaw in the Kickstarter program that your promised delivery date is locked in stone prior to discovering you've got a landslide on your hands. (How to manage around that, I've never quite figured out. Kickstarter mainly appeals to flighty dreamers—too much honesty could seriously damp the lemming effect.) For my money, Eric failed the test of knowing when and where to draw the line on taking good advice. Any damn fool can advise you to keep your PR powder dry. Actual VC talent is required to know when to blow these damn fools off and venture out into the dangerous territory of actual honesty, while your users still care.

    As for the watch itself, I'm still actually using my Pebble watch, for a single reason. Cure now in hand, in bottle form, I continue to wear my watch because its vibrate alarm is harder for me to ignore or forget than any other watch/phone I've had before, so I really do take my sustained-release melatonin at exactly the right time of day, each and every day, without fail.

    I turned off BT completely after Fitness App Runkeeper Secretly Tracks Users At All Times, Sends Data to Advertisers because at this level of vigilance investment, extra battery life on both sides was more important than e-mail notification (and I hate pulling out my phone just to check a quick message).

    Sad.

  6. Re:Realistic by quenda · · Score: 3, Informative

    Fad?
    Palm sold tens of millions of units over more than a decade. They were eventually killed by the smartphone.

    The Apple ][ sold 6 million. The Newton somewhat fewer.

  7. Re:Realistic by mu51c10rd · · Score: 4, Interesting

    That's a shame...I enjoy my Pebble. Battery life goes for days, and I can check who is calling/emailing/texting without pulling the phone out. It also works as a great phone finder, and has a decent alarm. I hope Fitbit doesn't kill the brand.

  8. Palm apps eco-system by DrYak · · Score: 3, Informative

    focused products that addressed a specific need.

    They were *marketed* for specific needs...

    They were not general purpose computers that smartphones are now.

    They were the exact precursor of smartphones now :
    they were general purpose computers, on which you could install tons of additional apps to extend functionality.
    (with SDK and documentation provided by Palm).

    After PSION with their EPOC OS (ancestror of Nokia's SymbianOS),
    Palm's PalmOS was the next big eco-system that saw big development of 3rd party apps.
    It is dwarfed by the current Android and iOS apps ecosystems, but back then it was quite an achievement.

    You could find and install game, web browser, email client, GPS/Nav software, console emulators, some very domain-specific apps (Epocrate, a medical drug database started its life on PalmOS), etc.

    --
    "Sufficiently advanced satire is indistinguishable from reality." - [Tips: 1DrYakQDKCQ6y52z6QbnkxHXAocMZJE61o ]