FCC Calls Out AT&T, Verizon For 'Zero Rating' Their Own Video Apps (zdnet.com)
U.S. regulators are calling out AT&T and Verizon for exempting their own video apps from data caps on customers' smartphones. The FCC has sent letters to the country's biggest wireless carriers saying the way they handle the practice, known as "zero rating," can hurt competition and consumers. From a report on ZDNet: AT&T launched DirecTV Now earlier this week. AT&T Mobility customers can stream video data over LTE without impacting their data allowance. Verizon offers something similar with its go90 service. AT&T and Verizon don't see any wrongdoing. In a statement Friday, AT&T said exempting services like DirecTV Now from data caps saves customers money. Verizon said its practices are good for consumers and comply with regulations. "We will provide the FCC with additional information on why the government should not take away a service that saves consumers money," AT&T wrote in a statement Friday. The FCC hasn't released any official ruling on "zero rating," just guidance. It said on Thursday a similar letter was sent to AT&T in November, but the FCC didn't like AT&T's original response.
Just wait about a month and a half AT&T and Verizon. Everything will be a-ok.
"the government should not take away a service that saves consumers money"
But the only reason it costs money in the first place is because you decided it does.
With the anti-net neutrality people the new administration is putting in place in the FCC advisory committee, they just need to stall for a few months and it'll blow over. Then they can continue their anti-competitive ways in peace.
"AT&T said exempting services like DirecTV Now from data caps saves customers money. "
No, it doesn't. Wireless network costs are shifted onto consumers who don't buy their streaming services. If all the costs of streaming bandwidth are included in the price of the streaming service, then reduce the cost of that service and let the consumers pay for the bandwidth directly, just like customers who use competitive streaming services.
"National Security is the chief cause of national insecurity." - Celine's First Law
Pricing their video service over cellular implies that the cost of the cellular hop is zero, and that the expense of transmitting the video to the viewer is all in the Internet link. Since their own video service is hosted locally, there is no Internet bandwidth consumed, and thus the price should be zero (which was what Netflix offered these guys for free on their landline ISP service and they turned it down). For a market economy to function properly, the minimum pricing has to reflect the expense incurred by the seller.
I can understand zero rating as a temporary promotional measure (e.g. streamed video doesn't count against your cap for the first 6 months if you use our service). But making it the standard price is equivalent to dumping to try to kill off competition. Especially if they're using revenue from other sources to subsidize this service, like say, extra money they're collecting from Netflix in contravention of Net Neutrality.