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Apple, Which Doesn't Reveal Watch Sales Data, Says Watch Sales Are Great (mashable.com)

Though several companies are struggling to sell their smartwatches, Apple CEO Tim Cook says sales of Apple Watch set a record during the first week of holiday shopping. Cook added that the current quarter is on track to be the best ever for the product. The only problem: The company, which loves to numbers do all the talking, won't disclose how many Apple Watch units were shipped or sold. From a report on Mashable: "During the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product's history. And as we expected, we're on track for the best quarter ever for Apple Watch," Cook told Reuters in an email. This is not surprising: The company has never revealed any sales data for the Watch, bundling it with the "other products" category in its earnings reports. There have been quite a few attempts to extrapolate what this means in numbers, but the truth is that any of those attempts could be a few million units wrong either way.

2 of 112 comments (clear)

  1. New Apple spx: Donald Trump by Anonymous Coward · · Score: 5, Funny

    Sales are GREAT! They're YUGE! I don't have exact figures for you, but trust me this is the best product we've ever launched, hands down. We just can't make enough of them. We're selling more of these than we've ever sold anything before.

  2. Actually, they gave an indication by Camembert · · Score: 4, Informative

    During a keynote Cook showed a slide listing the top revenue generating watch companies - this was based on a table that was published elsewhere.
    Cook then showed the total revenue generated by the Apple watch (his was v1) being 2nd only to Rolex, which sells between 500K and 1 Million luxury watches per year.
    Well, haters say the Apple Watch is a flop. I don't know, I think I wouldn't mind flopping with that level of revenue...
    here is a link with picture of the slide:
    http://www.wareable.com/apple/...