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Magic Leap Used Fake Tech Demos and Is 'Years' Behind Schedule (ibtimes.co.uk)

New submitter drunkdrone writes: Magic Leap's coveted mixed reality technology has been the subject of intense speculation since it broke ground in 2014. Having secured billions of dollars in funding from some of the world's biggest tech giants, the secretive start-up has managed to stay at the centre of the VR/AR conversation despite showing little of the so-called revolutionary technology it has in the works. Now, the Magic Leap hype bubble may be about to burst in spectacularly disappointing fashion. According to reports, the Florida-based start-up is years behind on its plans and may have used deceptive product demos in order to keep interest in its tech alive. The Verge, which quotes an exclusive article from The Information, reports that Magic Leap's mixed reality technology has long since been overtaken by other products already on the market such as Microsoft's HoloLens, which Magic Leap's technology is said to most closely resemble. Allegedly, Magic Leap has struggled to scale-down a bulky piece of laser projection equipment used within the headset's display. "The crux of the problem appears to be Magic Leap's gamble on a so-called fibre scanning display, which shines a laser through a fibre optic cable that moves rapidly back and forth to draw images out of light," reports the Verge.

7 of 114 comments (clear)

  1. Well, there's that old saying... by NoNonAlphaCharsHere · · Score: 5, Insightful

    "Any sufficiently advanced technology is indistinguishable from a rigged demo".

  2. Theranos II ? by Anonymous Coward · · Score: 5, Insightful

    Note to VCs and other money-types.

    When a candidate talks about 'revolutionary technology' make sure you see it actually working before you give them mountains of bucks. Oh, and make sure you get it independently tested, too.

    Tech has already changed the meaning of 'innovative' to 'same as last year's model minus an interface port' now they're turning revolutionary into some ironic hipster term.

  3. Moore's Law = incremental change by sjbe · · Score: 5, Informative

    The reality is that the tech industry has reached a dead end with the death of Moore's Law.

    It's absolutely adorable that you think all progress in the tech industry is rooted in Moore's Law and that nothing more can be accomplished if we see a slowing in the rate at which we pack transistors into a given area on a chip.

    You will see incremental progress from here on out, but no more large leaps like we have had for the previous 40 years.

    All progress is incremental and Moore's Law is nothing if not incremental. If you didn't know that then you didn't understand what was going on. Moore's Law was just a observation of the fast but incremental development of semiconductor manufacturing. However it isn't the end-all-be-all of tech. It's not some fundamental law of nature, just an empirical observation of incremental change.

  4. Managing Expectations by Anonymous Coward · · Score: 5, Interesting

    People will over-believe what they see. I learned this many years ago, preparing animations on a SGI workstation for use in courtrooms. If a lawyer showed up with an animation of an accident, the jury took it as real and would rule for his client.

    It's a two edged sword for tech. Can't get any money unless I show a mockup or prototype. However, once a customer sees a mockup or prototype, they think it's mere inches away from production even though I tell them it's miles. I've even been told I just wanted extra money to "do science projects" instead of heading straight for production when I've tried to warn people how immature the tech was.

    1. Re:Managing Expectations by tungstencoil · · Score: 5, Interesting

      There's a lot of truth in this, and in visuals anyway. Case from my own experience:

      Early in my career, I led a small team to create a product to monitor operations of a physical system. This system was geographically situated in a such a way that different locations were located on a map. The top-level view of the system might refer to different geographic locations (e.g. "First St node" and "Highway 3 node").

      This was during the time that Google Earth was New! Exciting! AJAX?! For a prototype, we lifted *the customer's own marketing map graphic* and overlaid a colored disk at each location representing current status.

      Two side effects of the prototype demo: first, the sheer wonderment of "how did you get that?! Is it a satellite?! IS IT GOOGLE EARTH?!" Second: "How does it know the status?" "Holy crap! Maple Ave node IS RED ZOMG CALL SOMEONE WHAT DOES IT MEAN?!"

      The best part: explaining it was (1) a simple .jpg we lifted directly from their marketing swag, and (2) it was just a prototype and didn't mean anything *did not do a damned thing*. They still believed we had satellites monitoring the systems (why satellites? How would satellites know the status?)

      Seeing is, indeed, believing.

  5. Re:Better Algorithms Moore's Law by AvitarX · · Score: 5, Interesting

    I saw this first hand when I purchased an HP 49G calculator.

    Many operations that would hang the 48G for seconds were instant.

    If memory serves, they had the same processor, but the 49G had been optimized. When reading that it seemed like BS, but when using it, it was a shocking increase in speed.

    --
    Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
  6. FUD? Did anyone read the Articles? by Zaphoddd · · Score: 5, Informative
    Both Articles - IB Times - super short on details. Which is a nice way to say no details. And then the "The Information" Article - adds 1 more detail before you hit the $400/year paywall - "former employee's say".
    --sigh ----

    So reporter Kevin Kelly - went to magic leap, put on the prototype and says:
    Magic Leap’s solution is an optical system that creates the illusion of depth in such a way that your eyes focus far for far things, and near for near, and will converge or diverge at the correct distances. In trying out Magic Leap’s prototype, I found that it worked amazingly well close up, within arm’s reach, which was not true of many of the other mixed- and virtual-reality systems I used. I also found that the transition back to the real world while removing the Magic Leap’s optics was effortless, as comfortable as slipping off sunglasses, which I also did not experience in other systems. It felt natural.

    Is he a shill? Like folks have said here. . it's really hard to deliver. . if it wasn't, every nerd with an idea would be making a billion bucks selling us our dream come true. But this article is painfully missing facts, and sloppy with f, u, and d.