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Nintendo's Mobile Mario Game Sets Download Record But Pricing Proves Sticking Point (reuters.com)
Nintendo's first Mario smartphone game has set a download record but gamers baulked at the one-time cost of unlocking content, prompting investors to push the Japanese game makers' stock to a one-month low. From a report on Reuters: Super Mario Run hit 25 million downloads just four days after its Dec. 15 release in 151 countries on Apple's App Store, earning gross sales of about $21 million, showed data from app analyst Sensor Tower. But Nintendo shares have lost 11 percent since the launch as the latest game to feature Nintendo's princess-rescuing Italian plumber received negative reviews from users mainly complaining about its $9.99 one-time cost, rather than the usual model of paying small amounts for special features. "Mario is arguably the most popular gaming franchise in the world, yet we see only about 8 percent of those who try the game actually purchasing it," said Sensor Tower analyst Spencer Gabriel. Super Mario Run is free to download on the App Store where, in Japan, it is rated 2.5 stars out of 5 based on 1,095 reviews.
No, not sarcasm. I really mean it. Well done Nintendo. $10 is chicken feed. Seriously.
As an independent App developer I often feel like a sweat shop worker. Or a ant being tortured by a child with a magnifying glass.
You write an App, that people really like and want, but the shit you have to put up with because you don't give it away for FREE is soul destroying.
I've tried offering two options, pay for full function or use with interstitial Ads.
The 1 star ratings keep coming in with comments like "Remove those annoying Ads and I'll give you 5 stars".
Oh thanks. I can feed myself and family on your generous 5 star rating?
The App eco-system is probably the most under valued product market place in modern society.
People think nothing of chucking 99c at a street busker or homeless beggar but balk at the thought of handing over a penny for an App they really want.
Nintendo could have been more underhanded, like some other games who can afford big names and tv adverts, but they chose instead to offer a freemium product with a single purchase option and not try to milk you for millions.
The game might suck, but their business ethics and mentality are sound.
No doubt their strategy going forward is to offer discount days and other price promotions to increase the conversion ratio.
You can only do that though from starting with a premium price.
Thank you Nintendo for not going to the lowest price point and perpetuating what has become an industry trend that's slowly suffocating itself to death.