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Apple Tops Holiday Sales With 44 Percent of All New Device Activations (macrumors.com)

An anonymous reader quotes a report from Mac Rumors: Apple's iPhone and iPad were the most popular mobile devices gifted during the holidays this year, according to new data shared by Yahoo-owned mobile analytics firm Flurry. Flurry examined device activations by manufacturer between 12/19 and 12/25, finding Apple devices to be twice as popular as Samsung devices. 44 percent of all new phone activations were Apple iPhones, while Samsung smartphones accounted for 21 percent of activations. Huawei, LG, Amazon, Oppo, Xiaomi, and Motorola trailed behind with between two and three percent of activations each. Google's Pixel smartphone, which came out in October, did not make Flurry's list. Last year, Flurry released a similar report, and Apple devices made up 49.1 percent of all device activations, while Samsung devices came in at 19.8 percent. Phablets, or smartphones and tablets ranging in size from 5 inches to 6.9 inches, continued to grow in popularity. In 2016, the phablets category, which includes the 5.5-inch iPhone 6 Plus, 6s Plus, and 7 Plus, was responsible for 37 percent of total device activations. Medium-sized phones, like the 4.7-inch iPhone 6, iPhone 6s, and iPhone 7, were responsible for 45 percent of all activations. Activations of full-sized tablets, like the iPad, have continued to wane. From Flurry's report: "While Samsung is slowly growing in popularity throughout the holiday season, up 1% from last year, Apple devices continue to be the gift to give. Holding the third and fourth positions for activations are Huawei and LG; which is remarkable, as both manufacturers do not have an individual device within the top 35 devices activated. Their high rank is likely due to the fact that they have wide variety of devices and affordable options (hundreds of phablet and medium phones) for consumers to choose from."

2 of 188 comments (clear)

  1. Samsung is the winner here by lucm · · Score: 5, Interesting

    The interesting figure is that Samsung *increased* their new activations, going from 19% to 21%, in the same year that they had to recall every single one of their new phones because they exploded. Meanwhile, Apple activations went down again. I mean, it takes a real optimist to spin that as a win for Apple.

    And it's a long-running trend.

    2014: Apple 51%, Samsung 17%
    2015: Apple 49%, Samsung 19%
    2016: Apple 44%, Samsung 21%

    Now all Samsung has to do is ship a phone that doesn't explode or doesn't catch fire and they'll probably get a tie with Apple within a year or two. All of this after Apple had a complete monopoly in this market just 5 years ago. They'll probably end up in business textbooks as a case study of how companies can go from winners to total obsolescence within a same decade.

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    lucm, indeed.
  2. Re:Yes, Apple keeps the profit by lucm · · Score: 3, Interesting

    Interesting factoid! Please tell my which brand of cellphone I should buy that is so generous to its laborers, making the most commoditized electronic product in the world?

    According to China Labor Watch, pretty much any brand except for Apple.

    Also if your argument is that smartphones are commoditized, can you explain why you and other fanbois applause and cheer a company that makes $400 per device they sell, while a simple $12 chunk of this profit could make the Chinese workers who do all the work live well?

    Anyone who buys an iPhone is complicit of this outrageous exploitation of human beings.

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    lucm, indeed.