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Apple CEO Tim Cook Calls AirPods 'a Runaway Success' (cnbc.com)

Posted by msmash on from the runway-success dept.

It turns out the $159 AirPods Bluetooth earphones are selling well, or so CEO Tim Cook would have us believed. Cook dropped by the New York Stock Exchange on Wednesday while on vacation, and talked about the AirPods sales. From a report on CNBC: In comments to CNBC, Cook declined to talk specifically on Apple's outlook, but he said it has been a "great holiday." He added that the company's new wireless earbuds, AirPods, are "a runaway success." When asked if more would come into stock, he said Apple's "making them just as fast as we can." AirPods debuted at September's splashy event, but saw shipping delays through most of the fall and finally hit shelves just days before the crucial Christmas shopping rush. The limited shipments were sold quickly -- ship dates are now six weeks out on Apple's website.

1 of 214 comments (clear)

  1. WTF? by Anonymous Coward · · Score: 0, Offtopic

    Good sales .. is not an indication of product success.

    If I ever get off my ass and start a business (i.e. never) remind me that the above AC is not going to be my director of sales. At my business, sales will be viewed as The Most Important Indicator of a product's success. That's because my business would be for-profit. Theoretically, at least.

    I have to hand it to Apple for having the perfect approach to judging (and creating) product success: sales. Apple is about the money, and you basically can't do better than that, from a business perspective. (From a user perspective, everything is different, though, and that's why it's so mysterious to me that anybody buys that company's junk. But they do.) It's a refreshing reminder that not necessarily the entire economy has vowed to drive away customers and prevent revenue, the way that Hollywood is always trying to do.

    Even when they do horrible, hostile, anti-user things, the users show up and throw money at them, showing that they don't judge Apple or their products' quality. What other business has succeeded at finding these types of customers? Who is better? Not even Scientologists are this good, if you believe some of the rumored numbers.