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Android Users Are So Committed that Exploding Note 7 Did Little To Help Apple: NPD (appleinsider.com)
An anonymous reader writes: Like loyalty to a political party or hometown sports team, smartphone users are extremely passionate about their choices -- a commitment that led many customers to stick with Samsung, despite the disaster of its downright dangerous Galaxy Note 7. Earlier this week, mobile analytics firm Flurry published data from the holiday season, showing that Apple saw twice as many device activations as rival Samsung. Despite Apple's continued commanding lead in holiday sales of smartphones and tablets, however, the numbers suggested Apple's share was lower and Samsung's was slightly higher from last year. Attempting to explain the trends shown in the data, NPD analyst Stephen Baker told The Wall Street Journal he believes that Android loyalists are committed, and even dangerous exploding batteries in the Galaxy Note 7 were not enough to push significant numbers of customers over to the iPhone. "Most of those who bought or wanted to buy a Note 7 opted for a different high-end Galaxy phone," Baker said.
The article is nonsense. The "surprise" that users didn't opt to move to a phone with different software after having one with a hardware problem does presume that users are really stupid. I'm not saying many aren't, but not that stupid. The more reasonable expectation would be that they'd opt for another Android phone and not an Apple one.
The article mentions may opted for another Samsung phone, but fails to mention than in addition to offering refunds for the Note 7 they purchased, there were additional rebates if they purchased another Samsung phone as a replacement. ( http://venturebeat.com/2016/10... ) Samsung offered to pay people to stay with them and it seems to have worked.
Equating the decision to stick with the same OS and to take advantage of a $100 rebate as loyalty to a sports team ignores too many of the facts.
Ford Drivers So Committed That Exploding Pintos Did Little To Help Mercedes Benz.
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