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Facebook Developing Copyright ID System To Stem Music Rights Infringement (billboard.com)

An anonymous reader quotes a report from Billboard: As Facebook continues to grapple with its role in proliferating "fake news" amidst the heated U.S. election this year, it has another showdown looming on the horizon -- this one with the music industry. In the wake of NMPA president/CEO David Israelite's op-ed in Billboard in October, in which he called out the social media giant for hosting videos with copyrighted music without securing licensing deals or paying creators, Facebook is working to develop a copyright identification system -- similar to YouTube's Content ID -- that would find and remove videos containing copyrighted music, a source tells Billboard. The story was first reported by the Financial Times. One music industry source, confirming Facebook's plans to develop a copyright ID system, says the company has a massive infringement problem in regards to music on the site. "They see the huge amount of traffic music content is responsible for on their platform and don't want to be on the wrong end of an artist fight," the person says. "They also see that there's a potential opportunity to position themselves as friendly to content creators as opposed to YouTube, so they are working fast to get this right." Talks between Facebook and the major labels are underway to license content moving forward, Billboard has learned, though they are still in the preliminary stages. In its report, the Financial Times referenced a source saying a deal would not be done before the spring.

42 comments

  1. Ha ha I'd love to see them try by Anonymous Coward · · Score: 0

    Appeasing the RIAA is not going to win them any friends among the "content-creators."

    1. Re:Ha ha I'd love to see them try by lgw · · Score: 4, Interesting

      We need a legal fix here more than a technical fix: FRAND licensing for all streamed music. There's already the equivalent for live performances: pay your ASCAP fees and you can play whatever to whomever. But the point is there should be no "take downs", the copyright owner should simply get a cut of any money made from any given stream. YouTube already has this technology, of course, but sometimes you still see take-downs as well.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    2. Re:Ha ha I'd love to see them try by matbury · · Score: 2

      We need a legal fix here more than a technical fix: FRAND licensing for all streamed music.

      FRAND (https://en.wikipedia.org/wiki/Reasonable_and_non-discriminatory_licensing) is probably not the best example in the case of copyright music, since it's not an essential standard or patentable idea. Most user content that includes copyright music more than likely comes under fair use (https://en.wikipedia.org/wiki/Fair_use) but the social media site owners are making the money off of it so they're the ones who should pay the royalties. So yes, people engaging in fair use need to be protected and those making money out of copyright material need to pay for it. I doubt that there is an fundamental legal ambiguity here; it's just the big corporations litigating their way to market dominance.

    3. Re:Ha ha I'd love to see them try by Anonymous Coward · · Score: 0

      Isn't it the whole cake, not just a cut, with youtube?

    4. Re:Ha ha I'd love to see them try by Anonymous Coward · · Score: 0

      Appeasing the RIAA is not going to win them any friends among the "content-creators."

      It's the NMPA not the RIAA, arguably they are more in the corner of actual content creators that the RIAA - http://hitsdailydouble.com/new...

    5. Re:Ha ha I'd love to see them try by fustakrakich · · Score: 1

      Yes, a legal fix, such as, *A mechanical reproduction is NOT a performance of work*. That would suit me just fine.

      --
      “He’s not deformed, he’s just drunk!”
    6. Re: Ha ha I'd love to see them try by Anonymous Coward · · Score: 0

      Could we please stop using the term "fake news"? Our news agencies are so bad we have no standard against which to compare. Our political parties are so corrupt that any suppression of small voices just lets the centralization and monopolization of power complete. I reject the term "fake news". I see it as elites angry they lost. Just be happy we aren't killing you yet.

    7. Re:Ha ha I'd love to see them try by lgw · · Score: 1

      FRAND is just mandatory licensing at a reasonable price. Seems right.

      Most "user content" with music is not fair use, though. Lyrics on screen, or dancing to the music? Not fair use. Covers? Not fair use. There's very little you can do with music that's fair use. But that shouldn't matter - the site should give the artist a cut of the ad revenue, and that's that.

      --
      Socialism: a lie told by totalitarians and believed by fools.
    8. Re: Ha ha I'd love to see them try by Anonymous Coward · · Score: 0

      You are in no position to make threats.

    9. Re: Ha ha I'd love to see them try by GTRacer · · Score: 1

      What's so hard to understand about the term "fake news?" A website posts an article with a misleading headline, incorrect body or both. Someone links it on FB for good or ill, and it spreads. We used to call this propaganda...

      I'm as annoyed as most about the outcome of the election, ESPECIALLY since a lot of it turned on fake news as well as the Russian influence. My call for remedy? Decertify the results and reroll.

      --
      Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
    10. Re: Ha ha I'd love to see them try by tepples · · Score: 1

      Then what's a better term that means "a work of real-person fiction published with intent to deceive readers into believing that it describes actual events"?

  2. i copyrighted my face by Anonymous Coward · · Score: 0

    so you can't show my face without my permission

  3. Next stop by Z80a · · Score: 1

    Malware ridden ads.

  4. A slippery slope when your warts start to show by rmdingler · · Score: 3, Insightful
    Why has it taken so long for industry to attack these obvious FB breaches of copyright?

    The Facebook has benefited, undoubtedly, from it's inherent ubiquitous relevance.

    Though it is plausibly due to the sudden decline in the stock of twitter, we should not be colored surprised at the revelation that these popular forums are as difficult to turn profitable as some of the dotcom companies.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

  5. How will this stop copyfraud? by pixelpusher220 · · Score: 4, Insightful

    how will this stop copyfraud?

    Jay Leno hears a musical bit and includes it in the Tonight Show broadcast (without obtaining the rights to do so).

    NBC uploads the Tonight Show to YouTube's ContentID system to declare their right to the 'NBC' broadcast. Except of course it contains the musical bit from someone else. Yet NBC is now claiming ownership of something they most certainly don't

    Automated process at YouTube takes down anything matching ContentID except the 'original' content.

    Except NBC isn't the owner or the original content. They are just the 900 lb gorilla who gets to throw their weight around.

    NOTHING about content online conveys whether it is legal. Clearly it can be legal in MULTIPLE places (though not in this case). If NBC had licensed this, how would ContentID or FB's concept differ between 2 valid instances?

    The original artist is under no obligation to register anything with anyone. copyright is granted simply by creating it. yet this system would actively undermine their legal rights.

    --
    People in cars cause accidents....accidents in cars cause people :-D
    1. Re:How will this stop copyfraud? by Joe_Dragon · · Score: 1
    2. Re:How will this stop copyfraud? by gweilo8888 · · Score: 1

      It won't stop it, and we all know that. However, we also know that we live in a world wherein the big corporations believe themselves to be the only ones with rights, and the little guy's few remaining rights are trodden on, eroded and eventually taken away completely. (See, for example, the Digital Millennium Copyright Act, Copyright Term Extension Act, Leegin Creative Leather Products, Inc. v. PSKS, Inc., erosion of laws against product tying, and many other such anti-consumer, pro-big business decisions in recent years.)

      In other words, bend over and take it, citizen.

    3. Re:How will this stop copyfraud? by Opportunist · · Score: 2

      The really fucked up part about it is that the original creator of the piece could well have his video taken down and even his account banned due to him himself using what he himself created while the entity using his creation in a fraudulent way gets the "right" to use it.

      THAT is what's fucked up about it.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    4. Re: How will this stop copyfraud? by Anonymous Coward · · Score: 0

      You misunderstand. Corporations do not *believe* any of that. They *know* it.

  6. Huh? They already have it running by iamr00t · · Score: 1

    I used a couple of pop songs in my yearly video _last_ year, and it found and removed my post within minutes (it wasn't even public - just for friends).

    I had to resort to embedding youtube video, that happily shows ads and allows you to buy these songs - I really wish Facebook had same, since watching youtube video on mobile in facebook client is suboptimal...

  7. streamed games and music = double dip or more by Joe_Dragon · · Score: 1

    streamed games and music = double dip or more.

    As the RIAA wants the game makers and the streamer to both pay for the rights.

  8. Tried it YEARS ago. by Anonymous Coward · · Score: 0

    Posted a video of some game footage.

    Got an angry message from Facebook threatening to delete my account. (That reminds me, I should really upload more copyrighted songs; do me the favor, Zuck the Cuck.)

    Said fuck it, threw the vidya on YouTube, got a nice notice stating the label of a crazy ass metal band from the Netherlands was totally cool with it so long as I opted to let YouTube throw ads on my vidya.

    YouTube is shit tier for copyright and other bullshit, and even they've got a system that's miles beyond anything Shitbook can dream of.

    1. Re:Tried it YEARS ago. by ZorinLynx · · Score: 1

      I should upload such footage to my Facebook account. Let them threaten to delete the account, and upload some more.

      When they delete my account I can finally tell people that I don't have Facebook because it was deleted by copyright nazis. I'll have something legitimate to say after the inevitable "I don't use Facebook." "Why?" conversation!

  9. Ban? by Anonymous Coward · · Score: 0

    I really hope it auto-bans after 3 strikes, cannot delete my account in any way.

    1. Re:Ban? by gweilo8888 · · Score: 2

      You don't think they'll actually *delete* your account, now, do you? If so, you're incredibly naive. What they'll actually do is lock your account down so you can't use it, but retain everything they know about you. That's what's in their interests. Actually deleting your data, though... Well that's in your interests, and they don't care a lick about that.

    2. Re:Ban? by mmell · · Score: 2
      Just to say - I thought about disabling/removing my FB account about a couple months ago. Upon realizing that would leave everything I had posted or which was posted to my wall visible, I manually deleted each post, each wall post, etc.

      It took me over a month to get everything from 2012 thru now. My wife double-checked my work, as the first time I thought I'd gotten everything it turns out FB was (accidentally? intentionally?) holding out on me, almost as though some piece of code detected what I was doing and chose to stop showing me everything in my history.

  10. Idiots by Anonymous Coward · · Score: 0

    If people stopped filming themselves with music playing in the background, their videos would stop being flagged. Also, if you're trying to tell us something with music playing in the background, WE CAN'T UNDERSTAND WHAT YOU ARE SAYING.

    Idiots.

    1. Re:Idiots by mmell · · Score: 1

      So how do I score my FB videos?

    2. Re:Idiots by Anonymous Coward · · Score: 0

      Do you really think everyone has a FB account?

    3. Re: Idiots by Anonymous Coward · · Score: 0

      Soon enough, you won't have any choice.

  11. Re:Fair Use by hackwrench · · Score: 1

    But when you are using something under fair use you do not need to pay for it even if you are making money off it.
    https://www.youtube.com/result...

  12. Fair use and your face by hackwrench · · Score: 1

    ...unless displaying your face falls under fair use in which case you can't do squat.

    1. Re:Fair use and your face by Anonymous Coward · · Score: 0

      What if OP is really, really, horribly ugly and it's unfair to OP and onlookers to display it?

  13. Re:Fair Use by matbury · · Score: 1

    The people making the videos or whatever that use the music come under fair use so no, they don't have to pay anything and their activities should be protected by law, i.e. the copyright holders have no right to ask them to stop. However, Facebook place advertising on pages next to user generated content and therefore make money out of it. It's only fair that Facebook shares the proceeds under a reasonable agreement with the copyright holders.

  14. Re:Fair(ness) by hackwrench · · Score: 1

    Fairness and intellectual property. Ha, ha, that's ridiculous.

  15. Another social tool trying hard to get irrelevant by Opportunist · · Score: 1

    Hey, Facebook? Ponder a moment, if you will.

    Who do you get your money from?
    Right, advertisers and people who buy the data you mine from your users.
    What do you need for that?
    Right, people who put their life online for you to mine, and people to display ads to.
    Why do people use your platform to do this?
    Right, because you let them display what they create on your platform.

    And what could people stop using your platform?
    You trashing their videos for some arbitrary reason.

    In other words, I hope the *IAA is paying you a lot of money for making your platform less appealing to the product you actually want to sell.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  16. Developing? Since When? by GTRacer · · Score: 1

    Two years ago when my mom-in-law died, my wife posted a tribute she made with old home movies, set to Bette Midler's "Wind Beneath My Wings." FB flagged the post on copyright. Two weeks ago, at my daughter's dance recital, my sis-in-law tried to post a short clip of her dance routine and again, FB blocked it for music copyright.

    Are FB working on a revenue-sharing/monetisation model beyond the obviously extant copyright flagger they have now?

    --
    Defending IP by destroying access to it? That makes sense, RIAA/MPAA. Go to the corner until you can play nice!
  17. NBC violated YouTube TOS by tepples · · Score: 1

    NBC uploads the Tonight Show to YouTube's ContentID system to declare their right to the 'NBC' broadcast. Except of course it contains the musical bit from someone else. Yet NBC is now claiming ownership of something they most certainly don't

    This violates the terms of service of YouTube Content ID. A copyright owner that uploads reference material to Content ID is expected to scrub its uploads of all material to which it does not own the exclusive right.

    1. Re: NBC violated YouTube TOS by pixelpusher220 · · Score: 1

      Except they do have exclusive rights to the broadcast of the tonight show which is what they uploaded. But regardless, the problem is still that NBC violates the TOS and the actual owner gets their stuff taken down.

      --
      People in cars cause accidents....accidents in cars cause people :-D
  18. Sue the bastards for slander of title by tepples · · Score: 1

    NBC owns copyright in each episode as a collective work. But under the Content ID TOS, NBC is expected to blank and/or mute portions of said collective work used under nonexclusive license from others or under fair use or other statutory copyright limits before uploading the collective work as reference material.

    Perhaps someone might end up having to take NBC to court for defamation of title before this stuff is reformed.

    1. Re:Sue the bastards for slander of title by pixelpusher220 · · Score: 1

      Suing NBC? good luck with that. see my 900 lb gorilla point.

      --
      People in cars cause accidents....accidents in cars cause people :-D