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The End of Yahoo: Marissa Mayer To Resign; Yahoo To Change Its Name To Altaba (arstechnica.com)
maxcelcat writes: Spotted on The Register's twitter feed: Yahoo! Submission to The SEC. Most of the board is leaving, including CEO Marissa Mayer. The company has been bought by Verizon and is changing its name to Altaba Inc. I'm old enough to remember when Yahoo was a series of directories on a University's computers, where you could browse a hierarchical list of websites by category. And here I am watching the company's demise. According to the regulatory filing, the changes will take place after the sale of its core business is completed with Verizon for roughly $4.8 billion. The Wall Street Journal notes: "Verizon officials have indicated all options remain possible, including renegotiating the terms of the deal or walking away."
It is weird they decided to ditch the Yahoo brand, which is one of the last remaining asset (along with customer data).
If they paid branding consultants millions to come up with "Altaba", somebody deserves to be beaten black and blue with a briefcase, including the consultants.
Table-ized A.I.
"Yahoo" is still an powerful brand name that's decades old.
Who the hell throws away a household brand name and comes up with a brand new one? That's one of the biggest assets they still had. Yahoo as a brand name, Yahoo News (which tons of women still use as their primary source), and Yahoo e-mail (eww.) That, and of course as the older poster mentioned, their existing customer data. (Which everyone has now, hint hint, wink wink.)
Altaba? I mean, what is that? People are going to confuse it with "Alibaba."
Carly Fiorina, it's debatable.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
She failed at Google, she failed Yahoo
yeah, but her bank balance didn't though so do you think she cares?
Yahoo (including the name), is being sold off to Verizon. Altababa is the parts that are left (ie, a big pile of Alibaba stock). The yahoo name, domain, etc are not going away, they'll just have a new corporate overlord.
Kind of like how slashdot wasn't renamed (or improved!) when bendover.net bought them, or VA Linux, or VA Research, or SourceForge, or Geek.Net or Dice.com, or BizX. Other than (fuck) beta, there have been no updates whatsoever since 1998.
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The user data is available for _much_ cheaper than that.
John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
A yahoo email address was my first official email. Melissa Mayer ran the company into the ground and she is gonna get a golden parachute.
She didn't fail at Google, she was widely respected both internally and externally. Hence why the Yahoo board chose as CEO of the company.
The reality is Yahoo has been a zombie for years, only the investors weren't ready to admit it and put it down.
Because Marissa Mayer isn't running Verizon.
Hmm... Taxes?
Seems like you could just as easily replace these CEOs with a magic 8 ball and get similar results.
Only the State obtains its revenue by coercion. - Murray Rothbard
The stupidest move was when Yahoo refused the Microsoft offer. It was just down hill from then on.
She was/is a good looking woman, hence why she climbed so high.
And this, ladies and gentlemen is what a parade of mismanagement looks like. Corporate raider CEO after corporate raider CEO trying to pump up short term valuation at the expense of long term viability.
I have said it before, I will say it again. Every executive level and board member should be required by law to receive all compensation above 10x median employee salary as stock options that start to mature in 5 years and mature 20% per year. Thus, if they get $10M per year pay, something like $9.4M is tied up for 5 years and they don't get 100% out of their first years pay until the 10th year. Force these slash and burn CEOs who are only looking to line their pockets to ensure long term corporate viability.
If you disagree, please post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like
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