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Apple Said To Be Working on AR Glasses With Carl Zeiss (cnet.com)

Posted by msmash on from the definitely,-maybe dept.

Apple seems behind Microsoft, Google, and Facebook on the nascent augmented reality space, but that could change soon. From a report on CNET: The tech titan is working with the German optics manufacturer Carl Zeiss on a pair of lightweight AR/mixed reality glasses, according to tech evangelist Robert Scoble. The project, which could be announced as early as this year, was confirmed by a Zeiss employee, Scoble wrote in a Facebook post.

2 of 66 comments (clear)

  1. Apple is behind by The-Ixian · · Score: 3, Insightful

    Has Apple ever been first with anything?

    Seems to me, Apple has always just taken what exists but then makes it pretty and sometimes easier to use.

    Lately, Apple just seems to be a fashion company with a technology spin.

    --
    My eyes reflect the stars and a smile lights up my face.
    1. Re:Apple is behind by rwven · · Score: 5, Insightful

      I think that's really the key though. With the iPhone, they took the concept of a smartphone and made it into something that was user friendly and that people wanted to use. Same with the iPad/Tablet Computers. Previous attempts existed, but were clunky and offered (relatively) crappy user experiences.

      If they can take Google's clunky concept and come up with a way to use it that is aesthetically appealing and easy to use (and live with), they could have a winner on their hands.

      The real question is if they can do a proper job of it without Steve Jobs at the helm.

      (Disclaimer: Not a fan of apple at all as a company and own zero apple devices. Just acknowledging the obvious.)