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Wireless Headphone Sales Soared After Apple Dropped Headphone Jack (fortune.com)

Apple's decision to remove the headphone jack from new iPhones last year prompted lots of consumers to switch to wireless headphones, according to a new report on holiday shopping. From a report: Three-quarters of all headphones sold online in December were wireless models, up from 50% a year earlier, according to shopping tracker Slice Intelligence. Apple was the biggest beneficiary of the shift, as both its new AirPods earphones and models from its Beats subsidiary led the sales charts. The $159 AirPods, Apple's first wireless model sold under its own brand, didn't go on sale until Dec. 13, but the product quickly dominated the wireless headphone market, Slice found. In the year prior to the debut, the Beats brand topped online sales of wireless models with a 24% market share, trailed by Bose with an 11% share and Jaybird at 8%. But after AirPods went on sale, they grabbed 26% of online wireless sales, Slice found. Bose was second at 16% and Beats dropped to third with 15% of the market during the period considered.

32 of 252 comments (clear)

  1. Breaking news, water is wet! by Anonymous Coward · · Score: 2, Insightful

    Why is this a story?

    1. Re:Breaking news, water is wet! by Assmasher · · Score: 2

      Seriously? "Man dives through plate glass window" "In other news, band-aid sales have skyrocketed recently..."

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    2. Re:Breaking news, water is wet! by Anonymous Coward · · Score: 3, Informative

      The iPhone 7 comes with wired Lightning earbuds.

    3. Re:Breaking news, water is wet! by Freischutz · · Score: 3, Insightful

      Seriously? "Man dives through plate glass window" "In other news, band-aid sales have skyrocketed recently..."

      Nobody forced these people to buy wireless headphones, there is an adaptor that allows you to plug analogue headphones into the lightning connector. The real news here is that people don't seem to give a rats ass about the demise 3.5mm headphone jack and didn't think twice about getting a Bluetooth headset despite predictions of doom from the naysayers on Slashdot and that around half of them went for a non-Apple product..

    4. Re:Breaking news, water is wet! by Maritz · · Score: 4, Funny

      It looks like we're supposed to be dumbfounded that wireless headphone sales went up after the world's (probably) most single popular model of smartphone dropped its headphone jack.

      Colour me fucking stunned.

      --
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    5. Re:Breaking news, water is wet! by Maritz · · Score: 4, Insightful

      despite predictions of doom from the naysayers on Slashdot and that around half of them went for a non-Apple product..

      Nobody sensible predicted that Apple fans would reject the iPhone because of the lack of 3.5mm jack. The counter-prediction is what's being laughed at - that 3.5mm connectors will immediately die based on Apple's say-so.

      --
      I do not want your cheap brainburning drugs. They are useless for work. And I am a working man today.
    6. Re: Breaking news, water is wet! by HannethCom · · Score: 2, Informative

      And yet Apple refuses to release sales figures for the iPhone 7. Which Apple only does when sales are really bad.
      Then you have Apple slashing production of iPhone 7. There are also reports from resellers of large numbers of people choosing iPhone 6 over the equivalent iPhone 7, even when the iPhone 7 was cheaper.
      Personally I know 4 people that bought the iPhone 7. Only 1 of those people didn't return it.

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    7. Re:Breaking news, water is wet! by dgatwood · · Score: 2

      No doubt, some of them did. Others chose the 6s over the 7. Others decided that carrying around an adapter was more of a pain than charging headphones every day, and bought Bluetooth headphones. Still others designed an iPhone case to add the headphone jack back. And a fifth group bought the 7, tried Bluetooth, hated it, and returned the iPhone 7 for a refund. The important question is how many people fell into each group. Unfortunately, Apple stopped breaking down iPhone sales by product, so we'll never know for certain.

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    8. Re:Breaking news, water is wet! by ColdWetDog · · Score: 2

      Colour me fucking stunned.

      You got a Pantone chip for that?

      Just curious.

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    9. Re:Breaking news, water is wet! by David_Hart · · Score: 4, Funny

      Colour me fucking stunned.

      You got a Pantone chip for that?

      Just curious.

      Yes, "fucking stunned" is #0089af... The look was created by Derek Zoolander as a follow-up to Magnum... (grin)

  2. From the department of the obvious... by es330td · · Score: 4, Insightful

    If there is no headphone jack, buying traditional headphones would be pretty dumb. Any outcome other than an increase in wireless headphone sales would have been very unusual.

    1. Re: From the department of the obvious... by omnichad · · Score: 2

      the slight added expense of a dongle

      I'm pretty sure it was included in the box with the phone.

    2. Re: From the department of the obvious... by shmlco · · Score: 2

      I have some and I'll give them 4 stars. Bumping the battery life would take it up to 4.5, and using the built-in microphone to check ambient sound levels and automatically raising or lowering the volume to match would take it up to 5.

      --
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    3. Re: From the department of the obvious... by AmiMoJo · · Score: 4, Insightful

      I'm pretty sure it was included in the box with the phone.

      Not if you want to charge and listen at the same time it isn't.

      --
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  3. One more thing to charge by ZipK · · Score: 4, Insightful

    No thanks. The wire on wired headphones has never been a problem, and adding one more thing to my kit that needs recharging is undesirable. As is a dongle. As are earphones that aren't plug-compatible with airline entertainment and other phone-jack systems.

    1. Re:One more thing to charge by KozmoStevnNaut · · Score: 2

      Good luck getting literally every single hifi manufacturer to drop the 3.5mm and 6.35mm headphone jacks.

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  4. Re:Apple did the right thing by Anonymous Coward · · Score: 2, Informative

    Bluetooth headsets are hardly "innovation" at this point and adding an incompatible proprietary chip "the W1 - oh, the courage" isn't good for anyone either. BT audio isn't good. It stutters, stumbles, pops, and cracks - even with "good" headsets. If they want to innovate - either fix BT audio or come up with some new standard as part of an open standards body and be the first to ship an implementation of that.

  5. Re:Apple did the right thing by Anonymous Coward · · Score: 2, Informative

    Despite all the whining on Slashdot, this will advance Bluetooth audio, driving lower cost for headphones and encouraging innovation to improve sound quality. Apple got this right, and the increase in sales proves it. Complain if you must, but Apple is still driving innovation while other companies prefer to keep the status quo.

    No, this is not an "advancement". Recompressing compressed audio is not a good thing. Real audio is dying and so called innovators like Apple is accelerating it.

    I absolutely loathe lossy compressed audio. I can't stand it. High frequencies sound like shit. Cymbals are garbled beyond recognition. It's worse than vinyl records with their RIAA equalization.

  6. Totally false by SpiceWare · · Score: 4, Informative
    My iPhone 7 came with *both* wired EarPods and an adapter for legacy headsets.

    From iPhone 7 Tech Specs

    In the Box
    ...
    EarPods with Lightning Connector
    Lightning to 3.5 mm Headphone Jack Adapter
    ...

    1. Re:Totally false by Shakrai · · Score: 5, Insightful

      My iPhone 7 came with *both* wired EarPods and an adapter for legacy headsets.

      Only an Apple fan would use the term "legacy" in reference to a 3.5mm headphone jack.

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    2. Re:Totally false by NatasRevol · · Score: 2

      Your definition of legacy is not the common usage.

      Legacy is old and outdated, but still hanging around on some systems, especially older ones.

      --
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    3. Re:Totally false by Opportunist · · Score: 4, Insightful

      Be it as it may, outside the sheltered walled garden of Apple the 3.5 jack is anything but outdated.

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    4. Re:Totally false by shmlco · · Score: 2

      In the Android camp, phones like Lenovo's Moto Z and Moto Z Force and China's LeEco have already scrapped the 3.5mm headphone jack; to listen to music on the company's three latest phones, users need to plug in USB Type-C headphones, go wireless, or use a dongle.

      The writing is on the wall.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    5. Re:Totally false by AmiMoJo · · Score: 4, Insightful

      The 3.5mm jack is actually a great connector.

      It's round so no orientation issues and you can rotate the plug. It's robust. It's waterproof. It's universal. You can send data and analogue audio over it at the same time, supporting everything from the most basic analogue systems to high end digital and everything in between. There are millions of accessories for it. It's easy to fix. It just works. It's extremely cheap.

      If it has any weakness, it's that it doesn't offer an easy way to supply power. But then again neither does wireless, and it doesn't need power for headphones and small speakers.

      There is a reason the 3.5mm jack remains so popular.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    6. Re:Totally false by fluffernutter · · Score: 4, Funny

      Bread has existed since 1000BC. Are you calling hamburger buns 'legacy' ?

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  7. Ligtning Cable by Oswald+McWeany · · Score: 3, Interesting

    They didn't sell many lightning cables before Apple made it a standard either.

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    "That's the way to do it" - Punch
  8. Congrats! Apple screwed you to sell more headhones by Noishkel · · Score: 4, Insightful

    In case no one noticed Apple bought Beats audio, who controls pretty much the entire wireless headphone market. Fast forward a year or so and now Apple ONLY sells devices that can use wireless headphones in their most popular product.

    Do any of you Apple fanatics NOT see that Apple screwed you by removing a port and FORCING you into the wireless headphone market they own most of? Personally t's this kind of CRAP from Apple that made me completely abandon that entire eco-system years ago.

  9. Courage by mea2214 · · Score: 2

    Tim Cook deserves a "Profiles in Courage" award.

  10. Re:Congrats! Apple screwed you to sell more headho by wickerprints · · Score: 2

    Removing the headphone jack was annoying and regressive; on that we can agree. Samsung is likely to remove it to the S8, in response to Apple, and that makes it all the more frustrating.

    Beats are crap. I refuse to buy any of those headphones. I got a pair as a gift for Christmas--wireless, natch--and I haven't taken the shrink wrap off. I intend to sell it.

    I bought Jaybirds years before Apple removed the jack. They work great, but they're not perfect. So I'm not sure where you're coming from when you say that Beats controls the wireless headphone market. People have been buying other brands long before the iPhone 7.

    Apple has very clearly lost its way, but it's not like their acquisition of Beats and removal of the headphone jack was planned specifically so that they would force adoption of hideous and overpriced wireless pieces of shit. Well, at least I don't think that's the case.

  11. Re:Congrats! Apple screwed you to sell more headho by Schnapple · · Score: 2, Informative

    Fast forward a year or so and now Apple ONLY sells devices that can use wireless headphones in their most popular product.

    You can plug in your old headphones using the adapter they include in the box (and sell replacements for $9), or you can use the wired Lightning Cable EarPods they also... include in the box. Heck, they sell replacements for those too.

    I get that you're mad but your assertion that you can ONLY use wireless headphones is false in more ways than one.

    And as for being mad that they bought a wireless headphone company and then did something to encourage usage of wireless headphones? That just says you don't understand how hardware companies work. Especially if you don't think every other phone manufacturer isn't about to do the same.

  12. In other news... by wickerprints · · Score: 5, Funny

    "Sales of dongles soar after Apple removes MacBook Pro ports"

    I can see what's next:

    "Sales of external battery packs soar after Apple eliminates batteries from all products to make them 2 mm thinner"

    "Sales of wireless keyboards soar after Apple removes keyboard from MacBooks to make them 1 mm thinner"

    "Sales of trackpads, displays, and logic boards soar after Apple announces new MacBook Pro is an empty cardboard box; calls it 'our most innovative and courageous product ever'"

  13. Re:Congrats! Apple screwed you to sell more headho by geekmux · · Score: 2

    Do any of you Apple fanatics NOT see that Apple screwed you by removing a port and FORCING you into the wireless headphone market they own most of?

    Just give up the argument. There are those who have bought into the Apple "mystique" and those who haven't. To the former, it will always be "But Apple is being BOLD, moving on to new tech!" To the latter, like you, there will always be the most cynical interpretation, where everything is about profits...

    Walled-garden. Sealing the case shut and choosing to solder every component directly to the fucking chassis, destroying the 3rd party market for upgrades. Making damn near every external connection proprietary, requiring the purchase of some form of patented adapter. Removing the headphone jack, leading to a boost in sales of yet another product line (Beats) they now own.

    It hardly takes a cynic to understand that every move they make is about profits.

    Give up the argument? There's none to be had. Not even the iLemmings can dismiss the blatant motives of a company who has unabashedly made hundreds of billions in profits in a obscenely short amount of time, driven by arrogant Take-It-And-Like-It designs.

    Unless someone starts producing ads like that, this Apple crap will have no chance of stopping. In a few years, we'll have dongles upon dongles just to use a 5-year-old computer with a new Apple device.

    While it's a cute idea for an ad for the competition, you don't understand that all vendors will soon follow the Apple profit model. Their Boards will practically demand it, so in a few short years, every computing device will look like the Apple product line, each of them complete with their own patented and proprietary designs and interfaces, all driven by the same profit model.