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Cassettes Are Back, and Booming (fastcompany.com)

Long time reader harrymcc writes: By now, it isn't news that vinyl albums continue to sell, even in the Spotify era. But a new report says that sales of music on cassette are up 140 percent. The antiquated format is being embraced by everyone from indie musicians to Eminem and Justin Bieber. Fast Company's John Paul Titlow took a look at tape's unexpected revival, and why it's not solely about retro hipsterism.

17 of 564 comments (clear)

  1. It IS hipsterism (if that's a word) by sjbe · · Score: 5, Insightful

    The antiquated format is being embraced by everyone from indie musicians to Eminem and Justin Bieber. Fast Company's John Paul Titlow took a look at tape's unexpected revival, and why it's not solely about retro hipsterism.

    There is no reason to use tape aside from "retro hipsterism". (isn't that redundant?) Tape sucks on SO many levels. Anyone who thinks it doesn't isn't old enough to have had to live with tapes. I can see it being kind of novel to someone once or twice but the charm will wear off fast. Seriously, tape has some use cases but playing music shouldn't be one of them. We used it back in the day because there wasn't anything better available.

    1. Re:It IS hipsterism (if that's a word) by ChronoReverse · · Score: 4, Insightful

      Doesn't a CD-R cost like 50 cents? Is recording a cassette really cheaper than burning a CD?

    2. Re:It IS hipsterism (if that's a word) by ZorinLynx · · Score: 5, Insightful

      Oh gods this is so true.

      I grew up in the 80s and 90s and cassettes were my main music format at the time.

      The hiss. The tape becoming damaged now and then resulting in parts of your songs being screwed up. The poor speed regulation on many tape decks. The felt pad under the tape becoming damaged or falling out and having to replace it, hoping not to damage the tape in the process. The tape getting "eaten" by the deck. The fact that almost all prerecorded tapes were made with the lowest quality tape possible (low bias, non-metal), so you didn't even get the best quality tape could provided from your music purchases.

      Heck, the technology itself was a hack. Cassettes were originally meant for low fidelity voice dictation.

      Cassettes have literally NOTHING to offer except the nostalgia. If you want a physical copy of your music, CDs are the way to go. If you want to be retro-hipster, vinyl is far better in audio quality and durability. Tapes are a clusterfuck and I remember RELISHING the day I got a CD player and didn't have to deal with them for my new music purchases.

    3. Re:It IS hipsterism (if that's a word) by dejitaru · · Score: 5, Insightful

      Technically yes if you are recording live to a cassette, because you just need a tape deck and a microphone. With CDs, you still need a computer, software to record the audio, etc.

      Now with that being said, he said he also includes a "download code", hence he recorded it to a computer and uploaded, so I have no idea why he would go the tape route unless he wanted to appear retro-cool

    4. Re:It IS hipsterism (if that's a word) by amicusNYCL · · Score: 5, Insightful

      "It's nice to only be able to listen to what's in front of you, instead of having the entirety of music at your fingertips with Spotify and all that"

      Right, and when I go to lunch I prefer to go to the convenience store where I only have the pre-made sandwiches in the cooler to choose from. That's also "nice". When I can pick from anything I want I just get confused. I prefer it when my choices are today's ham and swiss or yesterday's ham and swiss. Sometimes I pick yesterday's ham and swiss because I appreciate the retro taste of it, I like that the bread just feels warm and fuzzy (where it isn't soggy). I also avoid online dating, when I want a date I go to the closest cheap bar and think it's nice that I'm only able to pick from the selection of women at the bar, I appreciate their retro ages. Sometimes I pick the one without a disease, but I always appreciate a retro penicillin shot.

      --
      "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
    5. Re: It IS hipsterism (if that's a word) by Miamicanes · · Score: 3, Insightful

      Why, on ${deity}'s green earth, would you *ever* do something as completely insane as make your SOURCE recording on tape today?!?

      Cassettes had their place back before CD-R became cheap and universal (with high-quality metal tape & dbx, you could get about 85% of cd quality), but cassette audio really, truly, has no reason to exist anymore as a format for new content. Records have some lingering value by virtue of being random-access & allowing you to see the layout visually (though modern faux-turntables have basically matched that capability with CDs & digital formats), but cassettes have LITERALLY no redeeming value today. And I say that as an audiophile who owned & used everything from a 1974 Panasonic cassette recorder and1981 walkman all the way up to Technics, Yamaha, and Denon component decks. It's hard to think of anything tape doesn't suck at more than any conceivable alternative.

    6. Re:It IS hipsterism (if that's a word) by chispito · · Score: 4, Insightful

      I don't have a lot of cash, and I don't have a lot of sales.

      Unit for unit, on small runs, cassette tape is WAY cheaper than any other medium.

      Perhaps you'd make more money if your fans didn't need to own a cassette player.

      --
      The Daddy casts sleep on the Baby. The Baby resists!
  2. Re:No, they are not by DarkOx · · Score: 4, Insightful

    I am glad I do not hear that VHS tapes provide a more reliable image and have a soul

    Don't worry I am sure you will soon.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  3. Re:In this economy? by ShanghaiBill · · Score: 5, Insightful

    Who has disposable income?

    You can buy a used cassette player at a garage sale for like 25 cents. The seller will throw in a pile of cassettes for free. Those of us old enough to remember the 1970s look at cassettes as garbage to be disposed of. There is no rational reason to use them, and the only reasons listed in TFA are BS like being "tangible", as if having physical clutter in your life is a good thing. Also, stupid metrics like "up 140%" are meaningless without giving the base number, which TFA doesn't.

  4. 140% by Jfetjunky · · Score: 4, Insightful

    So yearly sales went from 10 per year to 24 per year?

    Haha, I kid, I kid.

  5. I suppose it was Guardian of the Galaxy that .... by lkroll4565 · · Score: 5, Insightful

    .....started this craze. lol :)

  6. My art is shit by DarkOx · · Score: 3, Insightful

    "Tapes were biggest mostly in noise and hardcore, where the fact that they were degraded was almost kind of an asset," says Keyes. "Because it made it sound muddier and screwed with the dynamics and the sound in an interesting way."

    Translation the artistic works are so poor and of so little value its better if you don't look or listen to closely.

    --
    Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  7. Re:Analogue revival by Bob+the+Super+Hamste · · Score: 4, Insightful

    I have heard some of the non audiophile arguments for vinyl being popular, usually it is a collector piece with added inserts, special add-ons and larger better cover art. For photos some people just like film and film photography is something that people do because it is film, just like people still paint scenery even though photography does a better job of capturing it accurately. It is now basically art and carries its own unique characteristics that digital doesn't have it will likely be able to keep on like that forever. I still don't see a reason for there to be an uptick in cassette tape as there was nothing redeeming about it when it was new other than it was portable.

    --
    Time to offend someone
  8. Re:In this economy? by gnick · · Score: 3, Insightful

    Neither do MP3s. And the quality's better. But, I guess they're not "tangible."

    --
    He's getting rather old, but he's a good mouse.
  9. Re:In this economy? by drkoemans · · Score: 5, Insightful

    For a machine that will likely have had no maintenance and many consumable parts? If you don't mind paying half price adjusted for inflation for a used machine I've got 2000 Toyota Camry for sale right right now. Adjusted for inflation from what I paid new 2000 ($24,000) at half price (adjusted) that comes to $16,000. Current blue book is about $3000. I've probably got a washer/dryer set in a similar vintage I'm willing to make that same sweetheart deal on.

    The internet is full of comments like yours so I'll pretend to take you seriously for a second. I think the reason the price is so high right now (whereas they were pennies on the dollar a few years ago) is obviously the market is hot but more importantly there is a scarcity problem. My very high end Sony ES apparently died without me realizing it despite being kept in a production setting, though never used. So many of the rubber and plastic parts have degraded on these machines in 20 or more years that many of them didn't make it into the new century. That of course and many probably went into the dust bin long ago.

  10. Re:In this economy? by Anonymous Coward · · Score: 5, Insightful

    Even if you want your music to pass through a "make it sound like shit" filter that is an analog cassette player, you should just run it through once and record the output onto your computer. (Bonus points if you just hold your phone up and use Voice Memo recording for extra shit sound.)

    Then you can play it on your digital music player or phone without worrying about skips, while enjoying your godawful tastes in music.

  11. Re:In this economy? by Grishnakh · · Score: 4, Insightful

    I disagree about the physical clutter bit; I actually like having the real CDs for my music. I buy stuff on CD, then rip it to Ogg to be used on my various devices. However, there's some giant differences from cassettes:

    1) CDs actually have excellent sound quality, better even than the MP3 digital downloads sold at places like Amazon.
    2) CDs don't degrade when you play them.
    3) CDs come with booklets that frequently have the lyrics, artwork, etc. Of course, cassettes do too, but theirs suck because the format is different. CD booklets are a nice format that's about 1/4 the size of an old LP booklet, and has a nice square aspect ratio. Cassette inserts have a terrible aspect ratio and (at least back in the 80s/90s when I used to see stuff sold both ways and was able to compare) is usually missing a lot of stuff compared to the CD version.

    But you're absolutely right that there's no rational reason to use cassettes. There's absolutely nothing better about them compared to other formats. They're awful; the size is terrible, the sound quality is terrible (it was terrible even when they were current; I remember well the tape hiss problem), they wear out, you can't skip tracks, you have to rewind them, etc. This truly is a case of simple retro hipsterism, nothing more.