Apple Exec Jimmy Iovine Confirms Company's Interest in Making 'Pop Culture' TV Shows (hollywoodreporter.com)

Last week, the Wall Street Journal reported that Apple is working to bring in veteran producers to help create original content, including TV series and movies. Apple Music head Jimmy Iovine has all but confirmed the report and company's intentions to expand. From a report: "We're going to do whatever hits popular cultural smack on the nose," Iovine said when asked about Apple's reported expansion. Days after The Wall Street Journal's report that Apple plans to expand into original TV series and movies, Apple executive Jimmy Iovine hinted at what that might look like. "At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters at the Television Critics Association's winter press tour. "If South Park walks into my office, I am not going to say you're not musicians, you know?" Iovine continued when pressed about the report. "We're going to do whatever hits popular culture smack on the nose. We're going to try."

Comments

It's a good idea

[SuperKendall]

We've already seen from Netflix that producing enough original content is a huge draw to making sure people use your service. No way would I ever unsubscribe from Netflix now.

Similarly, a good enough base of original content would be a pretty good reason to buy an AppleTV. Amazon is trying the same approach themselves with Amazon content, which has no AppleTV app yet.

The only issue is, can Apple produce anything anyone wants to watch? That's the real trick. To my mind Amazon has not yet been nearly as successful at that as Netflix has. But maybe Apple can do better with a greater knowledge of what people stream than Amazon has.