Apple App Store Prices Rise in UK, India and Turkey (bbc.com)

Posted by msmash on Tuesday January 17, 2017 @02:04AM from the price-hike dept.

Apple is to put up the price it charges for apps in the UK, India and Turkey. From a report on BBC: UK costs will numerically match those of the US, meaning that a program that costs $0.99 will now be 99p. That represents a 25% rise over the previous currency conversion, which was 79p. "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business," it said. "These factors vary from region to region and over time." The rise will also affect in-app purchases but not subscription charges. The cost of a $0.99 app will become 80 rupees in India, representing a 33% rise from the previous price of 60 rupees.

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Sounds about right by Albanach · 2017-01-17 02:16 · Score: 5, Insightful

With the Pound now trading at around $1.23, and the UK app store incorporating VAT at 20% while the US store doesn't include sales tax in the list priced, this sounds about right. Certainly the "UK premium" is nothing like the 50-100% that wasn't uncommon a decade or so ago.
Apple look simply to be pricing in the devaluation in Sterling that has occurred since the beginning of Brexit. I'm not sure anyone can find much to fault with that. The real question is how quickly Apple will move to reduce prices if/when the Pound recovers?