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Apple Increases App Store Prices By 25% Following Brexit Vote (theguardian.com)

Following the UK's vote to leave the European Union last year, Apple is raising prices on its UK App Store by almost 25 percent to counter the depreciation of the pound. For example, an app that costs $0.99 in the U.S., and used to cost 0.79 British pounds, will now cost 0.99 British pounds. The Guardian reports: Apple announced the price rises in an email to app developers on Tuesday, and told them "when foreign exchange rates or taxation changes, we sometimes need to update prices on the App Store." It says the new prices will roll out over the next seven days, giving customers a short opportunity to beat the price increase. Similar price increases are expected to hit other Apple stores, including the iTunes Store for music and video and the iBooks Store. Britain isn't the only country experiencing price changes. India is seeing price increases due to changes in service taxes, while Turkish prices are also rising due to depreciation of the Turkish Lira. Since the vote to leave the European Union, the value of the pound has fallen by 18.5% against the U.S. dollar. In a statement, Apple said: "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business. These factors vary from region to region and over time."

7 of 172 comments (clear)

  1. I know I'm pigeon holing here by rsilvergun · · Score: 5, Insightful

    but I can't imagine the folks who voted Brexit care. Apps, especially paid ones, are mostly a young person thing. As an old codger I've yet to pay for anything on my phone. Now, as a _reasonable_ old codger here in the colonies my heart goes out to those young people who just got driven off a cliff by Grandpa and Grandma. Sure, it's their fault for staying home on election day (just like Trump's our young folks fault for the exact same reason) but just like Trump nobody deserves what's to come.

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    1. Re: I know I'm pigeon holing here by mmell · · Score: 4, Funny
      The citizens of the UK allowed Brexit to pass and must now accept the consequences of their choice. The citizens of the US allowed Trump to win the Presidential election and must now accept the consequences.

      Sorta like a hangover.

  2. Clarification: Plus 8% US tax vs including 20% VAT by raymorris · · Score: 5, Informative

    I should clarify my comment, on some purchases, for customers in some states, the company adds tax, generally around 8%. So US customers pay 99 cents PLUS tax.

    When the company collects VAT, it's INCLUDED in the sticker price - it's illegal in the UK, I understand, to show customers who they are really paying by listing it as "+0.80 purchase price plus VAT".

    Anyway, after the currency conversion, the company is charging the same amount. The extra that UK customers pay is the government charging higher taxes.

  3. Re:love the subtle anti-brexit push by gweilo8888 · · Score: 5, Informative

    Bullshit. In no way does 0.81528 (today's close) "pretty much match" old pricing. Just 6-12 months ago, the norm was somewhere in the region of 0.7 pounds to the dollar, and from early 2009 to just a year or so ago, the norm was more like 0.6 to 0.65 or thereabouts. 0.8+ pounds to the dollar is in no way normal, and Apple is not increasing prices here, but rather adjusting them to match the post-Brexit norm.

    Citation, since you'll pretend it's not true otherwise. (Mind you, you'll probably still pretend it's not true.) http://www.xe.com/currencychar...

  4. It's not as simple as that, but almost. by Brannon · · Score: 4, Insightful

    Hillary Clinton was held to an impossible standard, one that is never applied to any male candidate. Have you ever heard a man called "shrill"? Every single "scandal" was either completely overblown or just straight up manufactured. Trump's numerous scandals were just ignored. And I don't blame fake news, because there's always fake news. I blame every single voter who chose to believe complete bullshit because they WANTED to believe it.

    If you don't think much of that double standard is because she is a woman then you are living in a make-believe world.

    No, it absolutely wasn't the only reason she lost. She absolutely did ignore those left behind by globalism and that's the enduring message of this election.

  5. If you voted for Trump then you are an asshole. by Brannon · · Score: 5, Informative

    He openly mocked a disabled reporter...in front of camera...while he was running for President. I'm not sure how to explain that to my disabled child. Any ideas?

    He spent years claiming that President Obama was a Kenyan Muslim. The list goes on and on.

    If you voted for Trump then you are an asshole, it's not anymore complicated than that.

  6. Re:love the subtle anti-brexit push by MightyMartian · · Score: 4, Interesting

    There are a lot of people in the US and Britain who seem keen to minimize Brexit's effects, to the point where they seem unwilling to admit that because Brexit hasn't even happened yet (Article 50 hasn't even been activated yet, for goodness sake), the idea that the more dire predictions can be just dismissed seems pretty unsupportable.

    My assumption is that Theresa May, for political reasons, is going to allow this uncertainty to do a certain amount of calculated damage to British economy. This will serve to finally undermine the "Bastards" in her party, and allow her to negotiate at least some access to the Common Market, which will inevitably entail some degree of freedom of movement for EU citizens. But first she needs to make sure Boris Johnson's reputation is ruined.

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