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AT&T Offering Day Pass For International Travelers (cnet.com)
Starting Friday, AT&T customers who travel abroad can sign up for a new International Day Pass plan. Instead of paying by the minute, message or megabyte, the plan lets you pay a $10-a-day flat free so you can talk and text "all you want" and also access your data plan as though you're in the states. From a report: AT&T said the new plan is available for customers traveling to more than 100 countries listed here. To use the new plan, customers just need to add it once and it will automatically kick in each time they travel to a supported country, until it's removed.
Ain't competition great - T-Mobile has been including this in for no extra per day cost for a while now.
I'm Canadian. The last time I was in the US I bought a prepaid SIM from Roam Mobility.
Cost $5 (CAD) per day while in the US. You preload it by setting which days you expect to be in the US, and prepay for it prior to your trip.
Each day added 1GB of data to the "pool" of usable Data while traveling + unlimited calling and sms/mms.
I was in the US for 6 days, so it cost me $30 and gave me 6GB of Data. The area I was in had LTE, so it was actually quite useful.
It's not the cheapest, but one of the better deals available without too much hassle. My carrier offers the same thing as AT&T, but for Canadians travelling to the US. Cost is also $10/day. Activate it by sending a text message to a special number.
I suspect they prey on people who don't buy unlocked devices, or know how to unlock their devices, essentially forcing their clients to have to pay those prices.