Twitter Scrambles For Next Big Feature, Bets On Merging Tweets, Hashtags, Moments (adweek.com)

Twitter is introducing a long requested feature: A better way to discover people, events and trends. The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. From a report: In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video. "Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now." Explore -- which will begin rolling out for iOS today and for Android within the next few weeks -- is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience.

Comments

Best feature they could get

[onyxruby]

By far the best feature that they could possibly get would be remove their political bias. Twitter routinely censors or bans views that don't match their political views. Who seriously thinks excluding a significant portion of the population is a viable business?

Unfortunately they would rather burn their own house down than be politically tolerant. Political correctness strikes again....